If a business is not visible when people search for it online, it does not exist at least to the user’s perspective. If a business is unready to put it on online for activities and offer insights, it will not be praiseful as compared to those businesses that are engaging their customers online. By means of this, lost sales opportunity is created. Accordingly, the businesses that have wrapped up themselves in digital marketing and are competent of taking extensive advantage of its possibility hold a significant competitive advantage.
You can earn any of the online marketing degrees with a view of getting the best result of digital marketing.
Boring industries can’t benefit from digital marketing
People strongly believe in the essence of the myth that the B2B industry cannot really benefit from digital marketing go deep. Digital marketing arose from the fact that the consumers migrated from traditional media to digital media. You have to remember that each and every industry has their own set of target customers and with more and more people moving towards online resources, chances are high to get your product noticed by them even if it seems boring to non-customers.
SEO is dead
All the online users use the search engine when they require some information about a product or service hence the chances of getting prospect consumers are very high with SEO. So as long as the people who require some sort of information exists the search engine optimization continues.
Digital Marketing can only be successful with very large website traffic
The key effective result of a digital marketing campaign is quality, not quantity. Of course, a large volume of traffic to the website can open the doors of your business to plenty of potential customers but it doesn’t mean that these visitors are converted into a profitable customer. The rate of conversion entirely depends on the quality of the content that a particular website possesses. Hence, it is better to have only a few visitors where most of them are converted into profitable customers than getting thousands of visitors that do not generate any leads at all.
Along with the advancement of modern technology, the approach of businesses has also switched to newer techniques. There are several universities which offer Business Management with the latest curriculum in the online format, such as Claremont Lincoln University and many others.
It’s effective only for the younger generation
According to the reports, 46% of the Facebook users are in the age group of 35-64. But it is relatively less on Instagram that is only about 29% of the users fall in the age group of 35-64. Even though the proportion is comparatively lesser than that of the younger generation, practically it drives enough quantity to the business. It is advisable to choose the right platform for marketing according to your targeted age group.
One-to-one Marketing is impossible
Nowadays every brand wants to execute one-to-one marketing with their customers as it increases the brand’s credibility and enhances the trust for the particular brand. According to the report, 71% of consumers prefer to administer business with personalized marketers. It is easier to personalize the content and channel in digital media than the traditional one. There are plenty of tools to make the marketing more personalized, you can do it with little efforts such as mentioning each customer’s name in an email/SMS campaign, by responding with automated or customized reply to the comments and many more.
There are too many social platforms to keep up with. Taken the number of social platforms and the environment, it is always feasible to the emergence of a new social platform. This doesn’t necessarily mean that it is required to corner the market on each one though. The users of social media platform are differentiated on the several factors which include Age group, Gender, Income, Education, Community and many more. You can always strive only to tackle those few particular social platforms which come in harmony with your targeted customers.
