PPC (pay-per-click) advertising is one of the most effective and affordable forms of advertising today. Paid search accounts for 27% of website traffic. And as more people become familiar with the benefits of this type of advertising, PPC is gaining in popularity.
Small businesses find pay-per-click advertising an easy and effective way to attract new customers online, increase brand recognition, build credibility and improve their overall online presence.
What is PPC Advertising?
PPC advertising works by paying the search engine each time someone clicks on your ad (or even visits your website after clicking on your ad). The pay-per-click model works best when you’re targeting specific keywords or phrases in search engines that are relevant to your product or service.
Why PPC is Important for Your Business
There are several ways to promote your business online, but paid search (PPC) is one of the best ways to ensure that your ads appear at the top of the page.
Here is why you should use PPC for your business:
- It is measurable: You know exactly what you’re paying for and where your ad has been displayed.
- PPC advertising is highly targeted, and you can tailor your ads to only show up on searches related to your business.
- PPC advertising allows you to test the effectiveness of keywords and ad copy to see what works and what doesn’t.
- If done correctly, PPC advertising is easy to manage.
- It is inexpensive: You only pay for the clicks you get.
- It is free to set up an.
- Increased website traffic.
- Increased brand awareness.
- Improved search engine ranking.
- More qualified leads.
- Increased conversion rates.
- Increased customer loyalty.
- More website traffic.
- Improved customer satisfaction.
- Increased revenue.
- Lower advertising costs.
Also read: 7 Common PPC Mistakes and How to Avoid Them
Does PPC work for small businesses?
Generally, PPC advertising works best for small businesses. PPC brings twice as many visitors as SEO.
Unlike most forms of advertising, it allows you to reach a much greater number of people in a short time without breaking the bank.
10 Benefits of PPC Advertising for Small Business
There are many PPC advertising benefits for small businesses. Some of the most important benefits are:
1. PPC helps in increasing sales
You can target your PPC ads towards the most relevant search term and create a compelling ad copy to make it stand out. This way, you will be able to get more traffic on your website, which will help increase sales and revenue. 50% of PPC visitors are likely to make purchases compared to organic visitors.
Furthermore, you can track how many conversions your PPC ad is generating and optimize accordingly.
2. Increases traffic to your business
When your ad is displayed on the first page of search engine results, you can rest assured that your target audience will visit your website. This is because your ad is not buried deep in a page of search results.
And since most people do their research online, it makes sense that a large proportion of your target audience will visit your website. PPC increases web traffic by 300%.
When you run a Google search, you will notice that the top few results are paid advertisements. These ads are there to convince you to click on the link and visit the advertiser’s website. This is where the money comes from. If you want to be successful, you need to find a way to get more traffic to your site.
3. Improves ROI
Since PPC allows you to pay for specific traffic, you can choose the keywords that are most relevant to your business. If done correctly, PPC advertising can help improve your return on investment by maximizing your bang for the buck with every single click.
Also, by showing your ads to people who are more likely to be interested in your product or service, you increase the chances of converting them into paying customers. PPC generates $2 for every $1 spent on PPC advertising campaigns.
Successful PPC advertising is all about targeting the right audience with the right ad at the right time. Approximately 33% of people click on PPC ads to answer their queries directly.
4. It is cost-effective
One of the main reasons why PPC is so popular among small businesses is because it is cost-effective. Since you only pay for the clicks that your ad receives, you can be sure that you’ll only spend money when you get results.
That means you don’t have to invest a lot of money in the beginning to see results. You can test different keywords to determine which ones work best for your business and then increase your budget accordingly. You could even hire a digital marketing company to plan and execute a PPC campaign; if you’re looking for a local Yorkshire company to work with, for example, you could Click here to get PPC results for your Sheffield business.
5. Reach potential customers at a low cost
PPC advertising allows you to reach a much greater number of people than you can with other forms of advertising. For example, if you only invest a small amount of money in SEO, you may only reach a handful of people. But if you invest the same amount in PPC, you’ll be able to reach thousands of people.
You can target specific keywords and phrases relevant to your product or service, and your ad will only appear on searches related to your business. That means you’re reaching your audience, and you will only pay for the clicks that you receive.
6. It is easy to track results
PPC advertising is easy to track. You can see exactly how many people visited your website after clicking on your ad. And if they visited your site, you know that they are interested in what you have to offer.
PPC allows you to measure the effectiveness of keywords and ad copy which will help you improve your results.
You can also monitor the impact of your PPC advertising campaign on your sales and customer satisfaction. You can view your campaign’s performance using analytics tools such as Google Analytics.
7. Maximize online presence
PPC advertising allows you to increase your brand’s presence on the web at a low cost. Small businesses must establish an online presence to appear in searches for similar products or services.
By investing in PPC, you can expand your reach and improve your chances of getting new customers.
You will be able to generate leads for the products or services you are promoting. If you are interested in improving your online presence and gaining more clients, PPC is a great way to do so.
8. You can target your audience effectively
One of the great things about PPC advertising is that you can target your audience effectively. You can target specific keywords and phrases relevant to your product or service, and your ad will only appear on searches related to your business.
For eCommerce businesses in particular, agencies like Oxedent and others tend to specialize in PPC strategies that maximize targeting precision. This means you can reach customers based on location, age, interests, and even shopping behavior, ensuring your ads reach the right audience.
For example, if you run an online clothing store, you can target users interested in fashion or seasonal trends. Similarly, if your business is geared towards electronics, you can focus on reaching tech enthusiasts in your area.
PPC’s targeted nature ensures you only pay for actual clicks, making it a popular choice for small businesses aiming to boost their online presence without overspending.
You can also target specific demographics with your PPC ads. For example, if you’re a law firm, you can target people who live in a certain area or within a certain age range.
That means you are reaching your audience, and you will only pay for the clicks that you receive. This is what makes PPC advertising so popular among small businesses that want to gain visibility for their products or services.
9. It can help in creating brand awareness
Another great PPC advertising benefits is that it can help create brand awareness. Ads can help create brand awareness by as much as 80%.
It can help you improve your online presence and reach a wider audience. You will promote your business among potential customers who are already searching for your products or services.
PPC advertising can help you to create a strong brand for your business. When people see your ad over and over again, they will start to remember your company. And when they need the product or service that you offer, they’ll think of you first.
Brand recognition is an important part of any business, and PPC can help you to achieve that. This is the essence of branding.
10. Improve website conversion rates
PPC advertising helps improve website conversions by attracting more targeted customers interested in what you have to offer. If your landing page is relevant and informative, it will increase the chance of converting visitors into potential customers.
In other words, PPC advertising helps you generate qualified leads which can help improve your sales and overall return on investment for your business.
Conclusion
PPC advertising can significantly help improve the visibility of your business, increase brand awareness, and attract more customers. It is effective in improving website conversions which will help you gain better results for your small business.
Bottom line: Small businesses should give PPC advertising a try. It is easy to get started, and it is one of the most effective ways to attract new customers from your target market.
