The domain name is your online identity and the public face of your brand. A creative and interesting name plays a great role in drawing traffic to your site but an unattractive one can drive the audiences away. Picking a perfect domain name for your website is one of the most important decisions you will take for your website’s good image.
Getting the most considerable domain name can be a challenge. You need to keep your brand structure and format in mind and think about what can be the best for your website. This guide is to help you make an easy decision for the perfect domain to perfectly represent your online self.
If you have already chosen your domain name read the guide to know if the below keys justify your idea. If not, then you will see the guidelines to help you choose the domain for your website.
1. Think as a Visitor
To get a better idea of how to choose the perfect domain name for your website you must think about how your visitors will see it. There is no better feedback than your viewers. Think of your domain name as a viewer or a visitor. Will you like it? Is it easy to pronounce and remember? How does it look in representation? A good or a bad both the impacts help make improvements. Find as many flaws and negativities in your website domain as you can because this is what the public does at most times and now make the necessary required changes.
2. Use Broad Keywords in Your Domain Name
As of now, Google is paying much less attention to exact match domains. You can add related keywords to your actual keyword so you get more audiences even if they are linked through the closest interests. Such as your keyword is coffee tables, you can include the keywords as tea tables, coffee, coffee chairs or cleaning or even your location like, Chicago or Boston. This might also help you target local customers and users.
3. Keep it Short
Keep your domain name short, that is easy to pronounce, remember and spreadable. Long names are usually hard to know and learn. They are often misspelt and jumbled with others and that is how a website will easily lose its audiences. You should make things easy for your customers so they won’t be in difficulty next time they want to reach you. The audience is more likely to do easy doings that are quick and less hustle. Next time you think of a domain name see how you will find it as a visitor to your website.
4. Domain Name will be your Brand
Your domain should be a professional one, likely depending on the niche. Sometimes it can go beyond professionalism but that’s a case depending totally on the niche you are working in. Let us say you have office or hotel supplies you cannot name it somewhat funky because your audience won’t be the casual one. They are professional in their fields so they expect professionalism from their suppliers too. Secondly, it should have some meaning that declares the purpose or category of your niche. So people find it attractive and get flattered by your creativity.
5. Easy to Pronounce & Remember
You must not skip this point at any cost. Except for correct spelling and misspelt search, pronounceable and easy to remember names are quick to spread like a fire in the forest. A good experience of a customer is more free advertising you are doing that is also unpaid. However, one bad experience can ruin all of your images too. While making a second search people don’t need to check on their history for the spelling confirmation to be your visit again and that is how you can double your audiences.
6. Avoid Hyphens
Hyphens are just another barrier to your long-awaited audience who have no idea that they can’t reach you because they are missing out on a hyphen or any special character while tying your domain name. You can make anything that is creative, instantly recognizable, easy to pronounce and spell but that shouldn’t be holding any barrier that you used to make your website different and now that too different thing is standing you out of the universe. Try to be unique, small differences won’t help in any such way.
7. Buy a Domain from Legit Source
Buying a Domain name is like registering your company. There are many hosting companies that offers domain registration services. So you need to stay attentive before buying from any hosting company. The two main sources for buying a domain is GoDaddy and NameCheap. But I would always prefer you to go for NameCheap while buying a domain, as they are offering 15% Discount while buying a domain, which includes (.com, .org, and .net domain registration).
8. Do a Trademark Check
Before you finalize your domain name, check on the social media platform if it exists in someone’s domain. You can see that on Google, Facebook, Instagram, Twitter or YouTube. Those were some of the easy ways to do the trademark check. If it does exist that means you need to make changes in your name, there shouldn’t be two names existing exactly for the 2 websites. First of all, you cannot steal somebody’s official domain name and secondly don’t confuse your audiences.
9. Keep Your Domain Unique
Uniqueness is what you will be known for. Uniqueness is something that lets you stand out from the crowd. People might remember you with your good services and quality product but they will never forget you with your unique domain for your website. You should not be matching any far with the same niche websites that are confusing for your audiences and might be an image wreckage attempt to your website. Be unique in every way, in your name, in your work and your style. So competitors don’t get a chance to play in the same field.
