The world has digitalized and millennials these days have a plethora of platforms to verify and check the information that they come across. They are more aware and informed as it takes just a few seconds for pieces of information to be updated on the internet. In fact, in India, the government is also talking about going digital through its Digital India Programme. Therefore, the trend to be noticed is that a digital revolution is taking place in each and every sector, and the education sector is a key part of it. One great example for this is Exambazaar. A platform which offers all forms of educational content and details about coaching centres around India, near you. They make it easier for students to find their preferred coaching, question papers and exam details in one place. This shows your digitalization of education in India has made it possible for anyone and everyone to have a plethora of learning platforms to choose from.
One way to test this theory, that digitalization is picking its pace in the educational field is the fact that nowadays, students do not search for the information in textbooks, they just google it. There has been an increasing number of internet users in the past few years with 70% population being youths and students. The online presence of students is more than any other age group and this is increasing every second.
Here we come across a very important question.
What is Digital Marketing?
Well, Digital Marketing in simple words is creating awareness about your brand in the digital world. As we know that most of the internet users are students and the basic root of their search is educational topics. We can strategize our plan of action and target the audience accordingly. What’s been noticed many times is that students want a review of a college, tuition, coaching or book, but the information they want is nowhere to be found, no pamphlet or wise old man nearby to tell them what they wish to know. Therefore, here is where digital marketing comes in place. In this blog, we shall look at how Digital Marketing can and is used for the Educational sector.
Read more: Digital Marketing in India
Digital Marketing for Coaching Centres – Beginner Steps:
Create a User-friendly website
This is the first step towards digital marketing, build a user-friendly website that is accessible by both the students and their parents. Nowadays we trust only those things that have received good online reviews and ratings. Therefore, keeping this in mind it is very important that the website must be easy to use, the information be easy to understand and the experience of using the website itself be enriching and comfortable. For example, if you are talking about a college, it is crucial that you post each minor detail regarding fee structure, campus, faculty names, courses, placement reports, etc.
Also, many of the users access the internet through their smartphones, so it is important that the website is optimized to provide them with real-time experience.
Post-real-time feedback
Here the brand reputation is what makes the content it delivers significant. Looking at the statistics, these days many websites are providing reviews about coaching classes, tuitions, colleges, books, but around 50% of them are paid or fake. Due to this, once a user is cheated he brings bad reviews for the website and the brand loses a customer. This should be particularly avoided. Do not indulge in any kind of false information, always provide real-time information. You can do that by simply contacting those students who have attended a particular institution of your choice. This will help you in establishing your website as an authentic source of information in the eyes of the users.
Use Social Media platforms to reach your students
The most convenient form of going digital or showing the digital presence of your coaching centre is being available on various social media platforms like Facebook, Twitter, Instagram, etc. There are millions of students and education enthusiasts who use these social media platforms on a regular basis. These digital platforms can be utilized to create your brand awareness amongst the young generation. These days what can be seen is that students use these digital platforms to tackle their queries, this should be the target to keep in mind.
Read more: How Social Media Tools Help To Grow Your Business In The Next 60 Seconds
Add informative Blogs and Articles
Blogs are informative pieces of articles that are published online. Not every piece of information has to be short and precise, some topics require a long discussion. These blogs are useful in recording the time spent by the users on that blog and on the website. The blog should carry every bit and piece of information regarding the subject. It should be informative in every sense and presented in a way that the user is compelled to read and share it. An important point to be noted here is that the blogs should be updated regularly and more burning issues should be addressed and delivered.
Search Engine Optimisation
Although this is the subpart of the above point yet it needs a separate discussion. These days the word “SEO” is very famous and it is a requirement for every website that a blogger should know SEO. SEO is the key player of the digital world because without proper optimization nobody will read your blogs or your website.
With the increase in competition on the digital platform, being on top is a hard race to run. Other than being a user-friendly blog, the blog or article have to be SEO friendly. One example of this is, an article is written about a topic ABC and 5 other people have also chosen the same topic. In such a case, the optimized SEO becomes the car that takes the content to the user. This can be done by having a proper idea of the keyword you are writing for, or by knowing what is the need of the consumer. For example, if nowadays Coronavirus is the hot topic but you write about the stagnant economy, nobody is going to read your content.
Advantages of Social Media Marketing to Coaching Classes
Although there are numerous benefits that come attached to the social media marketing but the below four are the most important ones.
- Spend Less Earn More – Gone are those days when to make your brand well known you have to spend a great deal of money on posters/ pamphlets. Going Digital is the big thing. Just post your ads or promotional offers on your social media handle, and it won’t cost you a penny. All you need is a digital marketing manager who has the knowledge for this and you are good to go!
- Measurable Results – You know there are many modern tools that are helpful in measuring what output or response you are getting in return. These tools are effective in knowing the user engagement with the website or what is their response would be on your promotional offers. So this is quite effective as you get the results instantly. The most widely used tool is Google Analytics owing its quick and easy results.
- Instant Performance Tracker – These social media platforms also behave as an instant performance tracker. It happens in this way that whenever you post an offer, the number of likes, comments, or DMs are an easy way to know your performance and presence.
- Social Media for Brand awareness – Social media is a good way to earn publicity for your brand or website. This is a common notion amongst us that the page which has maximum followers has to be the popular one. This is helpful in creating a positive image in the minds of the users and followers. In a way, you enjoy the benefit of being popular online. Just make sure that you share your post as much as you can so that more people know about you.
- Target a large Crowd – The most important benefit that the internet gave us is making information available to the masses in a short span. Traditionally whenever any student needed to get into any tuition or coaching class, he used to refer a lot of people for getting the correct information. But it is 2020 and we have a manmade wizard in our hands i.e. the internet. The internet can help you in promoting and attracting those students who are unaware of your institute may be due to distance or any other reason.
What all can a coaching centre digitally do?
Promote your Course Details
Most of the students in India join any coaching institutes on other’s recommendations which are the traditional way. In this way, they get a very filtered knowledge about what all a coaching has to offer them. But this is not a good sign of business development as only the popular courses sell-off so it would be better to educate them about your other courses too. The solution to this problem is having a separate section with all the details of the courses you have to offer them. This will let the students explore and choose what suits or caters to their needs.
Read more: 7 Most Popular Tools Used by Experienced Social Media Marketers
Create amazing offers for Ongoing Courses in Coaching classes
Indians have a different level of love for discounts and when it is available on the educational courses then it is like the cherry on the cake. The most important thing that a coaching institute can do after going online is to create attractive offers for their students. You can design coaching offers and discounts for students who join the institute online. Also, Referral is a new trend you can tie up with another company to curate referral offers. It works like that if a student uses the website’s offer for buying your course they get an instant offer or cash discount on the course.
Publish Student’s Testimonials
There is no better way of promoting your coaching class other than posting the reviews and testimonials of the students who have attended the course. They are helpful in creating a positive vibe in the mind-set of others who may be interested in joining your institute. This is a tried and tested method and we have been doing since ages we rely on others testimonials for building our own opinions so why not use it for growing the business.
Post Success stories of your students
It is a proud moment for any tuition when its student performs better in the exams. So, this is a great way of letting the world know of their and your achievements. What you can do is to record a video interview or an interview blog to make others aware of your institute’s achievement. The reason for this is their success has some amount of contribution to your institute and the teaching faculty.
Offer Franchise
The franchise is a business strategy in which you offer your content to another individual who markets and sell it benefits both the parties. The franchise is a very good way to expand your business to other localities intercity or intra city. There are many reputed coaching institutes that have increased their business by offering their franchise. So, you can put all your details in an attractive manner up on your website with each and every offering including the contact details.
The Digital space is now for every entrepreneur and business owner to utilise as the next big change in the business space, with students and customers at every step of the digital path, now is the time to establish a digital presence. With marketing not only will you see your business grow but also learn and connect with a new section of the IT industry to deliver websites that will make learning and acquiring information easier than ever before history.
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