Web designing is a constantly evolving field, and in the online world, the most well-made websites often win the race by getting the attention of the customers. As businesses have embraced new ways to share and promote their ideas online, the competition is now reaching new heights. Hiring someone for SEO services is just one factor, you must have a holistic approach. Building a whole new website is a testing prospect but, in most cases, a website might need changes or major updates even after going live. So, how can you make your website stand out and be unique while attracting leads or potential customers? Here are 5 ideas that can alleviate your website from your competitors in your respective field.
1. Select a Perfect Template
Keep in mind that an advertising enterprise to create the perfect website isn’t what you need. Simple DIY tricks and proper guidance can lead you to making a great site. So, the first step in creating an amazing website is choosing a creative template. Your site should implement everything you do, so choose a design wisely that matches the image you want to show your audience.
As your website will likely be the first point of contact between you and your customers, therefore selecting the most appropriate template is necessary. However, choose something that ensures professionalism and elegance at the same time, but that does not mean it has to be too simple.
2. Showcase a Nice Imagery and Relatable Introductory Video
Adding a small introductory video to make your website stand out instantly is a brilliant idea. If you drop a one-minute time-lapse video on the homepage for a while, you will get surprised to see how many prospects have engaged on it. It can give your brand a personality and can make it immediately attractive to your potential customers.
Make sure that the photos you are adding are unique, professional, and consistent with the aesthetics of your brand. It is recommended that you should hire an executive photographer, however, you can also make use of high-quality stock photos to fill in the blanks.
3. Add Helpful and Creative Content
Your website should be a place where people can get great content. Fresh and creative content is among a few interesting things that will keep potential customers on your site for a long time. Therefore, fill your websites with attractive blogs relevant to the field to attract visitors.
It is very crucial to continuously add and update the content on the website. This can imply various things, such as that you need to add to your web content numerous times every week or likely a month. Furthermore, it means that you have to keep up with your blog posts. Don’t overdo this though, only share valuable content that actually addresses the problems and curiosities of your audience.
4. Increase the Credibility
When the design of a website is flawless, it automatically increases your credibility. However, there are several other things that you can add to increase trust such as
- References and Recommendations
- Associations and affiliates
- Client reviews
- Evaluation/Ratings
- Press Releases/Features
If you have a particularly impressive achievement you want to show off, you can place it stylishly on top of your main header image. The more they scroll down the page, the more likely they are to be interested in your content. So, if the content on your homepage is effective, the engagement will be higher, which will increase the trust factor.
5. Excellent User Experience
Okay, so you have created an amazing website with every box checked as far as the appearance is concerned, what next? You need to provide a good user experience when people visit your site. A difficult to navigate, not easy to comprehend or outdated website can be frustrating for the users and is against your goals. If your competitors have a more user-friendly site compared to yours, it calls for some changes in your site.
Make sure that your website is responsive. It is considered good practice to continuously check your website on different devices; desktops, tablets, and mobile devices. This will give you a clear picture of the user experience across distinctive platforms. Ask yourself from the customer’s point of view. Is it easy to navigate? Is it convenient to use? A great user experience is good for both parties and gives your site the ability to stand out.
