The digital era has altered the way we lead our lives. There was a time when people thought absolutely nothing could replace the heaven that books are. Of course, reading is dreaming with your eyes open. While the internet didn’t replace books, it took them over. eBooks are an environmentally friendly way of reading anywhere and at any time. They cancel out the need to carry around heavy books to most places. You don’t need to carry heavy bags to school anymore. You can download eBooks for your coursework.
eBooks aren’t just environmentally friendly. They have other benefits too. For example, if you like an eBook that you’d want to recommend to someone else, you can share it. There is no need to wait until you finish reading to let your friend borrow it. You can fit many eBooks on the same device.
In some cases, they’re even cheaper than print versions of the books. The most significant benefit of eBooks is that they come with a read-aloud feature. It implies that people with impaired vision, dyslexia, or some other intellectual disability can conveniently listen to them.
Since the market for eBooks is increasing, more and more people are stepping into this business. It is a great way to make money in this fast-paced era. EBooks might even make more money than printed books as they’re more widely accessible. If you’re looking forward to selling some, check out the best ebook maker. This tool helps with the creation of eBooks in a cost-effective and time-efficient manner. It’s fun to use and offers a variety of design templates too. Now that you know the market value of eBooks let’s get down to how you can promote them on a budget.
1. Create An Exciting Landing Page
If you don’t already have a website (which is unlikely), make one today. It would be best if you grabbed a user’s attention first to make them download your eBook. If the landing page looks dull, the users will bounce right off of it. Creating an eye-catching one shouldn’t be too hard. Do some research and construct a compelling copy. Hiring someone else to do this job isn’t an option if you’re supposed to be sticking to a tight budget. Remember, you need to fit all the essential information in there too. For example, if your eBook isn’t free of cost, link the payment window to the landing page. Lastly, don’t forget to add social media sharing buttons.
2. Identify Your Target Audience
Save yourself and other people some time by identifying your target audience beforehand. You might want to reach a wider pool of people, but it’s pointless to do it. People will read your book if they’re going to; you can’t make them. Put yourself in the reader’s shoes and ask yourself what you’d like to see. You can only cater to a particular group; hence specifying the target audience is essential.
3. Optimize Your Site
Search engine marketing is the most popular method of creating brand awareness in 2021. Since countless eBook retailers are bombarding the internet, you’ll need to make some efforts to mark your presence. Optimize your site to appear on the top of Google’s algorithms. Keep the text readable and straightforward. People will not read more than a line of your landing page if the text appears too complicated to read. Use simpler fonts and less intricate designs.
4. Bring Your EBook to Life
Another way of grabbing attention is through visuals. You can create a captivating video to compel readers. On the internet, people rarely stop to read a lengthy text or any text at all. A video can create hype and get the reader excited enough to download the eBook ASAP.
Pro tip: Launch the video before the eBook publishes to create a pre-launch hype.
5. Start Partying On Social Media
The best thing about 2021 is that anything is possible without spending an arm and a leg. Promotional activities on social media cost little to no money. Your social media campaign doesn’t have to be very direct and bland, like, “Hey, this is my eBook; download it and share it with your friends.” Try not to do that and create some mystery around it. Make the readers curious. Curiosity will keep them coming back.
It can be a snippet from the book or a brief description of the context. You can also introduce one or two main characters. Go all-out on Facebook, Instagram, Twitter, Reddit, Snapchat, and even LinkedIn. YouTube is going to be your best friend through the entire promotional campaign. Give interviews or collaborate with prominent YouTubers to market eBook.
6. Give A Chapter Away
Traditionally, authors used to give books away for free in the initial launch days for promotional purposes. Since eBooks are already easy to share, there is no point in giving them away for free. They won’t generate any revenue in the future that way. Readers are unlikely to invest in an eBook until they know what’s happening there. Give away the most compelling chapter of your book. Remember, it should be a short one that ends on a mysterious note. It should make the reader thirsty to read the rest of the book. However, don’t let go of any extra details like the central climax of the book. Select a chapter from the starting ones of the eBook.
7. Offer Heavy Discounts
It probably caught you by surprise but don’t fret just yet. Since everything is readily accessible today, users need some incentives to pull out their wallets. Everyone runs a cost-benefit analysis before proceeding to checkout. If your cost weighs down the benefits, it’s improbable that you’ll be able to sell as many eBooks as you planned to. Discounts encourage sales, and sales bring you profit. If you market the discount part effectively, readers will purchase your eBooks quicker. The fear of missing out on the discount will make them avoid delays.
The Bottom Line
The best part about digital advancement is that it has made everything more accessible and cost-effective too. Today, you can market eBook on a minimal budget or no budget at all using your website or social media. Since the competition is tough, you might want to get creative with your marketing strategies. Make a captivating video around the context of your book, or give a thrilling chapter away. Use the power of social media to interact with more people and convince them in a non-sales manner. Create pre-launch hype to have sales from the day your eBook gets published.
