Link-building is essential for good SEO, as it helps websites to rank higher in search engine results pages. Without good SEO, your website will be buried so far down in the search results that no one will find it.
When building your website’s link profile, two terms often come up: referring domains and backlinks.
While the two terms may sound similar, they refer to entirely different aspects of link-building. Understanding their differences can be key to improving your website’s search engine visibility.
You can use link-building services to help you find the necessary quality backlinks and referring domains.
This article will explain the differences between referring domains and backlinks and how to use each to your advantage.
Key Differences Between Referring Domains and Backlinks
Backlinks and referring domains are two of the most important ranking signals for search engines.
The difference between the two is slight but critical. A backlink is a link that connects a page from one website to a page within your website. You can have several backlinks from the same website.
Here’s where it can get confusing. Referring domains are also websites that link to your site. However, rather than an individual webpage within a website, the referring domain is the entirety of the website.
You can have multiple backlinks from the same site, but that site only counts as a referring domain once.
Understanding the differences between referring domains and backlinks is essential for anyone looking to improve search engine rankings and build their online presence.
Also read: How can You use Expired Domains for SEO
How Do They Affect SEO?
Backlinks and referring domains will positively affect your SEO, but it’s important to note that not all links are created equal. The type of website that links to you will determine whether it’s a good or bad link.
This is largely down to the authority of that website, as well as the specific link itself. A referring domain that links your website with a relevant, contextual link will likely impact your SEO positively. In contrast, a link from a low-quality website may actually hurt your SEO.
Backlinks are incredibly important for SEO. When search engines see that other authoritative websites are linking to yours, it sees this as a sign that your website is high-quality and relevant. Search engines will typically rank you higher as a result. More backlinks are better for your site’s ranking.
When it comes to improving your SEO, you want to ensure you get as many high-quality links as possible. With this in mind, getting as many quality referring domains as possible is equally important.
While you can’t control where other websites will link, you can ensure that you’re linking to reputable, high-quality websites. When looking for high-quality backlinks, you want to ensure that you’re linking to websites and articles in the same niche as your site.
In the world of SEO, understanding the differences between referring domains and backlinks is essential. Referring domains are the sources of your backlinks and can significantly impact your website’s rankings in search engine results.
With this knowledge, you’ll be well on your way to building a successful SEO strategy.
