Content is king. If you own a business and have a website, you’ve probably heard this statement a few times. You may not have realized what it meant at the time, but you should know that many people in the marketing industry thought it was crucial. It is essential because the content keeps visitors to a website engaged and informed.
What are SEO Writing Services?
The art of creating engaging content for visitors while adhering to SEO best practices to ensure your content is discoverable and drives qualified visitors from search. SEO content writing services are an essential component of any digital marketing strategy.
Why is Content Marketing Important?
Simply put, good content is beneficial to business. Here are some of the ways that great content can help your business.
Get Higher Ranks on Google
It would help if you understood that it is critical to get to the top and stay there, and great content is one way to get it. This is because Google and other search engines prioritize websites with good, engaging content that visitors enjoy.
Turn Visitors Into Customers
If you want your visitors to become customers or clients — and you do — you’ll need engaging content to do so. This is because the content can help to explain what your company is about and why they require its services. Yes, a visually appealing, well-designed website will pique their interest, but great content will keep it. And the more they will visit your website and the more interested they are in its content, the more likely they will start using your services.
It’s as simple as that: great content leads to engagement, which leads to interest. So, if you want to increase the chances of a visitor becoming a customer, provide them with exciting content and a great user experience. But still, you have to know how to take care of your visitors by providing them assistance via email or chat.
Build Your Brand
You want your company’s brand to be easily recognized by people who have never used your services. One of the most effective ways to build your brand is through the content on your website. You can use the content to paint a clear picture of what your company is all about, the values you want it to represent, and more.
While building your brand and beginning your journey (for example Shopify eCommerce), you’ll need to create a coming soon page. You can get ahead on marketing by using a coming soon page – for example, with placeholder pages, you’ll be able to get some SEO optimization in before launching your site.
Your website’s content can be used to tell a story about your brand and what it stands for. When people understand what your company’s brand stands for, it can help to increase customer loyalty and even attract new customers. So, if you want to build a solid and trustworthy brand, good content, and good service, avoiding problems on your website is an essential thing.
The Best SEO Writing Services
Because your business requires exceptional SEO and content services to thrive, rely on one of these ten platforms that specialize in connecting businesses with expert writers.
Embarque
Embarque is a productized agency that offers high-quality SEO content and copywriting services with a proven track record of success.
Embarque Pros
- Data-driven and transparent.
- Professional writers are receptive to feedback.
- Develop relationships with your favorite writers to increase the success of your content over time.
Scripted Cons
- Premium quality services with pricing that may be too expensive for very early stage startups.
Verblio
Verblio’s SEO writing services are geared toward agency and enterprise clients. If you only need a few pieces of content per month, you should probably look elsewhere. The platform employs over 3,000 freelance writers with SEO experience. They can create content for the following platforms:
- Blog posts
- Newsletters
- Ebooks
- Video scripts
- Landing pages
- White papers
However, they do not create social media or email campaigns.
Verblio Pros
- SEO optimization and scheduled publishing are available with unlimited revisions for each membership level.
Verblio Cons
- Uses GPT-3 tools.
- Writers do not create social media posts and email campaigns.
- Doesn’t meet the needs of the majority of small-scale clients.
Contently
Contently provides a variety of services that can assist you in reaching your target audience and increasing conversions. When you sign up for the platform, you will gain access to a dashboard that will allow you to track the progress of your campaigns and individual pieces of content. The platform also provides SEO keywords and insights such as search volume and cost-per-click (CPC).
As of November 2020, Contently had over 160,000 freelancers working in SEO writing services, original research, infographic design, and print magazines.
Contently Pros
- The platform makes it simple to plan and track projects.
- Excellent customer service
- Simple ways for members and their coworkers to provide feedback.
Contently Cons
- There are no filters or tools to help you find new SEO content writers.
- The ease of use provided by Contently’s comprehensive dashboard comes at a high cost.
CopyPress
CopyPress offers design, promotion, SEO, and content creation services. It might suit your needs if you want infographics and optimized blog posts. CopyPress can even create animated videos and interactive infographics that will keep your website interested.
CopyPress Pros
- SEO, content, and design services that are adaptable.
- Works with agencies, large corporations, and small businesses.
- An extensive network of freelance content writers is available.
CopyPress Cons
- Late payments force their most experienced writers to leave the platform.
- There aren’t many options for social media posts.
Godot
Godot’s content creation service can create anything from ebooks to social media posts. Its SEO copywriting services guarantee a dedicated account manager, professional SEO writers, and unlimited revisions.
Godot charges meager rates for content creation. Some former clients believe Godot can charge such low prices because it employs non-native English writers. You can expect a quick turnaround on your project, but the SEO strategy often overlooks that the content must appeal to both readers and search engines.
Godot Pros
- All types of content are available at low prices.
- Quick turnaround
- SEO optimization for previously published blog posts
Godot Cons
- The quality of the content falls short of expectations.
- Keyword stuffing can be a problem at times.
Fiverr
Fiverr has one of the internet’s largest pools of freelance workers. (This is my favorite.) This platform can connect you with a freelancer specializing in graphic design, creating content for landing pages, ebooks, newsletters, to music recording. It lists at least 32 sub-topics within the writing category, including blog posts, website content, and social media copy.
Fiverr can help you find many people with experience writing SEO content. However, the platform does not adequately vet its writers, so you must carefully review profiles and writing samples before hiring someone. Some of the writers charge as little as $5 for their services. Others will charge you $100 or more.
Fiverr Pros
- A wide range of services is available from freelancers all over the world.
- Filters for finding SEO content writers based on cost, availability, and turnaround time.
Fiverr Cons
- The platform attracts many freelancers with little experience writing SEO content.
- Inconsistent quality and little editorial oversight.
Constant Content
Constant Content guarantees quick turnaround times for SEO-friendly content. Clients can search the existing library for posts and articles if they need content right away. There are thousands of articles in the library, so there’s a good chance you’ll find something that suits your needs.
Constant content writers are at ease working on many projects, including blog posts, landing pages, and social media posts. The platform allows you to include images in your content, encouraging more people to interact with your social media posts.
Constant content offers three levels of membership: Enterprise, Agency, and SMB.
Constant Content Pros
- Works with clients who have erratic publishing schedules.
- An extensive network of SEO-experienced creatives.
- Clients can choose which writers will work on their teams.
Constant Content Cons
- There is no transparent pricing for any membership level.
- Some membership levels rely on clients’ keyword research rather than internal research.
Upwork
Upwork has a similar look and feel to Fiverr. The platform connects you with thousands of freelancers specializing in everything from writing to architecture.
When you join Upwork, you gain access to the platform’s job posting features. Freelancers will respond with bids and links to their profiles, where you can learn more about their experience and published work in order to choose a reliable candidate. You and your freelancer can even communicate via chat or video calls through the platform. This platform provides page writing services too.
Upwork Pros
- Clients and SEO content writers will appreciate the excellent collaboration features.
- Payment security is provided.
Upwork Cons
- When confronted with bids from dozens of writers, the bidding process can appear complex and confusing.
- The platform comes at a relatively high cost for what it provides.
- Choosing low-cost bids can result in low-quality content, and a user interface that many clients find confusing.
Crowd Content
Crowd Content places a high value on producing work quickly. According to the company, most writers claim projects within 60 seconds of being posted. Writers must produce at least 350 words per hour. Given that the platform has over 6,000 writers, it will likely meet that target.
The idea of getting SEO content quickly appeals to some people. Unfortunately, you must specify your topics and target keywords to get such a quick turnaround. The crowd content team will not do that for you.
You can create content for the following platforms:
- Blog posts
- Newsletters
- Ebooks
- Landing pages
Crowd Content Pros
- Rapid turnarounds
- Over 6,000 writers with experience in finance, health, and other fields contribute to the platform.
- There is a bulk content writing option available.
- Editorial services are available for an additional fee.
Crowd Content Cons
- Clients must conduct their keyword research.
- Because of the emphasis on speed, content may not always meet your SEO and marketing objectives.
Creative Circle
Unlike the other SEO writing services on this list, Creative Circle prefers to assist you in finding a permanent writer rather than hiring a freelancer for individual projects. It provides access to freelancers, but it frequently focuses on introducing you to new team members.
This approach has nothing wrong, but you may encounter geographical issues. After all, writers from all over the United States contribute to the platform. The ideal candidate will not always live near your office.
Creative Circle Pros
- Possibilities for hiring freelancers and permanent team members.
- Content marketing, SEO copywriting services, and various other services are available.
- A six-step talent evaluation procedure for weeding out inexperienced SEO content writers.
Creative Circle Cons
- Because freelancers set their prices, you have no idea how much you will spend when you join.
- The emphasis on transitioning freelancers to full-time positions will not meet the needs of every client.
Final Thoughts
Use the content writers from these platforms to keep your blog updated regularly! Whether you need blog content, landing page content, email copy, or something else, these SEO writing services can handle it all.
