Did you know that according to The Search Engine Journal, 52% of customers expect personalized offers? The use of dynamic or customized content and marketing tactics continues to grow each year. It’s no surprise since content personalization allows businesses to increase campaign engagement and improve the customer experience, which increases CTRs (click-through rates) and boosts sales and revenue.
Many resources allow for content personalization. For example, you can create personalized content on Elementor within a few steps. The simple process lets you click the element or section you wish to personalize, select your conditions from a list, and apply. The newly customized content will significantly increase your customer engagement.
We compiled a list of five main areas on which you can focus your content personalization to see the best results.
1. Personalization Based on Login Credentials
Creating a personalized experience on your webpage can be done in several ways.
- Include their name on the website to help them feel seen and connected with your business.
- If the client has worked with a specific employee, include a personalized message from that employee to help them feel valued.
- Display images and products based on their views and past order history.
2. Social Media Links that Direct Users to Specific Pages
Social media is a great way to increase brand awareness and grow trust in your company. Social media buttons allow others to share your content with their networks and reach new audiences.
Ensure that your snippets (the small amount of writing displayed when you hoover) are written to attract your target audience. You can also create special links and codes that selected influencers can share to entice their audience to visit your website and purchase your products.
3. Personalization Based on Location
Geolocation is the technology that utilizes IP addresses to track electronic devices, and it is an excellent option for personalization. Your company can provide specific offers and products that cater to a particular location. Potential customers are more likely to purchase items that are relevant to them at a particular time and place.
4. Personalized CTAs (Calls to Action)
A call to action is content that aims to convince a reader to perform a specific action. For example, “Buy now!” Personalized CTAs have a 202% better conversion rate than ones with no personalization.
Customize CTAs by location, browser language, and whether they are already a customer. For example, offering a discount for a first-time buyer, but only if they order within 24 hours.
5. Personalized Emails
Personalized emails are much more likely to have customer interaction. Emails can be modified based on subscriber data. Ways to customize include;
- Images of previously viewed or purchased products.
- Dynamic subject lines that offer special discounts when the webpage is visited through the provided link.
- Personalized introductions that include the customer’s name and email signatures with the name of team members they have worked with in the past.
Grow your business through content personalization today!
Personalized content will help you successfully grow your business, so start today! Ensure you track metrics throughout the marketing process and allow data to guide your marketing efforts.
