In the modern day, adding email to holiday marketing is an efficient option. Email marketing is one of the amazing options for holiday campaigns. Holiday email marketing is a suitable option to reach a target audience worldwide.
The holiday season especially represents heightened anticipation for both the maker and the consumer. Check out the venngage infographic maker to design customizable infographic themes for Email marketing, especially for Holiday Sales.
Best Email Marketing Automation Practices
The right email marketing automation strategy lets you quickly kick back the fire. It will be a suitable option for executing the campaign for success. Formulating the email marketing campaign plan gives you better results in reaching the target audience. Below are the top Email marketing automation practices for boosting holiday sales.
1. Set Up Abandoned Cart
Automated emails involve the behaviour-triggered. These are suitable for tracking the user Brower, buying aspects and the number of clicks on the website. The method is the perfect option for knowing the right time for sending marketing emails.
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Sometimes, the shoppers could abandon their carts for numerous reasons. Frustrating checkout process, costly shipping and many others can be the cause for this issue.
For example, you could easily set the systems for sending abandoned cart emails to customers. Notifying the customers the items are sitting in the cart for more than 24 hours.
2. Segment Contact Lists
Are you constantly trying to the inactive email addresses or email invalid? Mailbox providers start by sending the correspondence directly to the spam folders.
Cleaning contact lists need to be the main priority instead of an afterthought. Manual cleaning is quite time-consuming and tedious work. There are many things for automating.
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Email list management also imports customer data for gaining the full picture. Adding Customer insights would be a suitable option for creating strategic segments.
For example, you can easily tag the audience in the different segments based on the attributes. These include the
- Geographic location
- Reward tier
- Topics of interest
- Demographics
3. Creating The Holiday Email Calendar
Scheduling the campaign by creating the holiday email calendar is quite an amazing option. Outlining holiday emails for weeks or months would be a much more significant option for organizing the teams. These are also efficient options for setting the tone with the consumers for any announcements, promotions, and communications.
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For example, creating an email marketing campaign plan with big sales days gives better attraction. These include Small Business Saturday, Black Friday, Boxing Day, Cyber Monday and more. You can also launch the “12 Days of Christmas” promotion for the events.
4. Automate Welcome Series For New Subscribers
Enabling the personalized welcome email will automatically boast a more than 50% open rate. It triggers the best practice in the email marketing automation strategy.
The welcome email should be beyond a thank you. This provides an enticing nugget of valuable information by inviting subscribers to browse. Following the infographic examples in the Email marketing automation practices is an efficient way to boost the holiday sale.
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It is the perfect option for improving your reach to the targeted market. This strategy also saves you more time in bringing more customers.
5. Conduct A Competitive Analysis
Normally, it is quite important to look into your own performance level. This would be a great starting point for analyzing the feature involved in marketing. Identify top competitors by extensively reviewing holiday marketing strategies.
There are various tools providing a comprehensive look at the promotional strategy and competitors’ cadence. You can also extensively consider the plans and compare them with the ratchet strategy for claiming the share of wallets.
6. Run Pre-Holiday Testing
Most people prefer not to test the volume, make-up, or even intent of the audience during the holiday. But it is not typical as this could skew the results.
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You can easily utilize the A/B tests to know more about glean actionable insights pre-holiday. It can be easily carried through the holiday strategy. There are also many number of testing opportunities available for gaining more benefits. Some of them include
- Promo Type
- Timing/Logic for Triggers
- Subject Line
- Average Order Value
7. Start The Drip Campaign Around Holiday Gifts
Normally, the holidays provide you with bigger opportunities for designing and writing creative content. Shoppers also find these helpful in all aspects. You can continue the email marketing campaign plan by easily sending customer reviews and testimonials. It is also a perfect option to send related blog posts or special offers.
The innovative method is helpful in solidifying the sale. Customers also get a better option for accessing the holiday gift guide. A good drip email campaign is a pre-written and automated email. These are suitable options to delight recipients by extensively making them think it has been written for them.
For Example: Zombies Run is one of the amazing running aid apps for gamifying the daily running routine. These have an amazing back story with running missions. There are also life hacks on survival for people who are left in the aftermath of the Zombie Apocalypse.
These also aim to make running quite an immersive experience for people. Drawing on paper gives the email a very human. This also makes the recipient feel as childish feel but starts the story through this campaign.
8. Send The Thank You
Everyone has been looking for a deal, especially during the holiday season. Deals can make a difference while shopping as these save money for the buyers.
Email marketing automation practices with the best event planning will be a suitable option for focusing on different efforts. It reaches the people by giving them a better range of attractions even without any hassle.
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Based on a report, the existing customers have been spending more than 67% through this deal compared to the new customers. A strategy is a perfect option for making them visit again with special deals.
You need to show appreciation by automating the purchase-triggered email efficiently. This makes the reward member feel elegant. The tier-based promotions give a good experience for the customers, thus improving sales.
If you are looking for more business automation ideas to boost holiday sales, check out these Must-Have Automation Tools to Tackle Holiday Sales.
Conclusion:
Spread the cheer with a killer holiday marketing strategy to boost the holiday sale. Email is one of the best channels for holiday marketing campaigns. These are suitable options for boosting conversion rates innovatively, especially with retailers’ annual sales. Include Email Marketing practices in your marketing campaign today.
