WooCommerce is one of the most popular e-commerce platforms offering vast capabilities and handling large orders. This makes WooCommerce highly desirable among small to medium or even large retail business owners.
Note that the default capabilities of WooCommerce are relatively limited. You can, however, expand these capabilities with the help of third-party tools. Plugins are such tools that you can use to make your WooCommerce store attractive, efficient, and effective.
Due to the abundance of available plugins for WooCommerce in WordPress store owners may find it difficult to find the appropriate plugin for their store. This article is intended to help you navigate such difficulties and assist you in finding the plugin that is best for you and your store.
Also, we will be mainly focusing on the plugins to boost the productivity of the store that you have set up. Keeping that in mind, let’s have a quick look at the best plugins for WooCommerce.
The List of The Best WooCommerce Plugins
1. WebToffee WooCommerce Gift Cards
Gift cards are a common gifting option that is offered by almost all international brands. The WebToffee WooCommerce gift cards plugin enables your customers to buy, redeem and share gift cards. With this plugin, you can create an unlimited number of gift cards for your store.
The plugin also automatically sends out gift cards to customers via email. You can customize these email messages and can even offer store credit balances through gift cards. In addition to the automated emails, customers themselves can send gift cards. They can also schedule the sending to a later date.
The plugin even enables you to download gift cards. If this is not required, the plugin will send the virtual gift card to your customers via email. The plugin also comes with a dashboard where you can manage (add or reduce) user credit balances.
Advanced usage restrictions can be set for gift cards based on products, categories, and spending limits. You can also offer gift cards of pre-defined amounts for customers to purchase. The plugin also comes with 20+ predefined gift card templates and even contains an option to add custom gift card templates.
2. Mailchimp for WooCommerce
Mailchimp is a marketing automation platform used for developing an effective e-commerce marketing strategy. This Mailchimp for WooCommerce plugin lets you integrate your WooCommerce store with your Mailchimp account. This integration enables the plugin to automatically sync the purchase information with the Mailchimp account.
The purchase data in Mailchimp can be used to send follow-up emails after purchase, send abandoned cart emails, recommend products to customers, measure the return on investment on marketing campaigns, and more.
You can set up marketing campaigns to send email reminders about the cart they have left using the plugin. Discount codes generated in WooCommerce can also be embedded in the emails to help win back your customers. You may also track and segment customers based on their purchase history and frequency. The plugin is compatible with WPML.
3. Frequently Bought Together for WooCommerce
Frequently Bought Together for WooCommerce is a WooCommerce product recommendation plugin via which you can suggest products that are relevant to your customers. The plugin facilitates you to add a widget to the individual product pages of your store.
These widgets can contain any products that you choose. That is, you can hand-pick products that you want to add to the Frequently Bought Together section. Instead, you can also use the products that you have previously recommended as upsells or cross-sells as the ‘Frequently Bought Together’ products.
This plugin is also compatible with another free product recommendation plugin from WebToffee, Related products for WooCommerce. You can also use the product recommendations made using this plugin in the Frequently Bought Together section.
‘Frequently bought together’ or ‘Customers also bought’ widgets can again be customized to change the texts, display fields, and more. A product quantity counter can be added to the widget so customers can update product quantities. But, one of its biggest capabilities is to enable customers to add the products that they require to the cart in just a single click.
4. Product Addons for WooCommerce
The Product Addons plugin can be used to add custom fields to the product pages of your store. The plugin utilizes an easy-to-use custom form builder for adding additional product options easily. Any product options or custom fields added to the product ordering page are visible to the customers.
Any values that the customer enters in these custom fields will be available in the website backend. These data are even added to the order details. With this plugin, you can add text fields, number fields, radio fields, checkboxes, select fields, text areas, and more. In addition to these, HTML tags, including the paragraph and heading tags, are also supported by the plugin.
You can avail of additional features at a nominal one-time cost with the advanced version of this plugin. Some of the advanced version features include – custom price fields, custom price formulas, upload fields, etc. You can even set up tool tips and help texts for each field in your pages with the premium version of this plugin.
5. Customer reviews for WooCommerce
Customer reviews for WooCommerce is a plugin that makes it easier to remind your customers to leave reviews. Customer reviews can be the one thing that can persuade your customers of your product and service quality. So trying to get as many reviews from your customers as possible can help improve the traffic and sales in your store.
The plugin works on the motto – ‘happy customers make the best marketers’. The plugin sends out automatic and manual review reminder emails to customers after they complete a purchase. You can also set up aggregate review forms using the plugin which makes reviewing quick and easy for your customers. This can help reduce customers abandoning reviews in the middle of the process.
You can also set up reviews through rating with this plugin. Adding images, voting, and filtering options are also available for use while leaving reviews. You may also set up a review exchange program with which your customers will receive discounts on their next purchases if they review the products that they have currently purchased.
The plugin even lets you import and export reviews so that you can take all the reviews that you got for a product with you when moving to a different site. This eliminates the hurdle of starting from scratch. You may also set up a question-and-answer section in your store. In that section, a customer who wants to buy the product can ask questions about it, and a customer who has already bought it can answer them. Such correspondence between customers creates a larger amount of trust in the product.
6. Smart Coupons for WooCommerce
Smart Coupons for WooCommerce is a WooCommerce coupon plugin used to create coupons of any kind. In addition to creating coupons, you may also set up coupon banners, import coupons, create store credits, and more with this plugin.
You can create coupons for functionalities that are specific to your store with this plugin. The free version of this tool offers features like coupon auto-apply, coupon schedule, etc. You may also set up basic BOGO coupons (with limited functionality) with the plugin’s free version. In addition, shipping and payment method-based coupons are also available for you to use.
The premium version of the WooCommerce smart coupons plugin contains more robust features that you could use to create different kinds of coupons in your store. For example, you can set up a coupon to be gifted to new customers in your store or create coupons that should only be used when a customer completes a certain number of purchases.
You may also import coupons in a CSV file to your WooCommerce store with this plugin. Moreover, you can create cart abandonment recovery coupons, advanced BOGO coupons, store credits, and gift cards using the premium smart coupon plugin from WebToffee.
7. YITH WooCommerce Wishlist
YITH wishlist is one of the most popular wishlist tools for WooCommerce. Wishlists enable customers to save the products that they like to buy later. Wishlists can also be shared with friends and family so they can gift your customers the products that they like. Also, wishlists can be shared on social media to attract customers to the products in the store.
The wishlist plugin from YITH enables you to add a wishlist page to your store, add a wishlist button at custom locations, customize the columns that are to be added to the wishlist table, show the wishlist button on the shop page, and more.
The premium version of this plugin adds several features, including viewing the wishlists created by logged-in users on your store, viewing the most popular products on wishlists, sending emails to users with products on wishlists, etc. Customers can directly request a quote on the products added to the wishlist if using the premium version.
Additionally, customers can create multiple wishlists, manage, and delete them. You can also enable or disable the wishlist feature for non-logged-in users in your store. Your customers can rearrange the products in the wishlist using drag and drop. In addition, there are several wishlist features available in the advanced version of the plugin.
8. Best Sellers for WooCommerce
Best Sellers for WooCommerce is a product highlighting plugin that enables you to mark the most moving products in your store as WooCommerce best sellers. It gives customers the much-needed social proof that they may require to complete a purchase. The plugin also adds an additional page called the Best Seller page to your store.
Your customers can browse through the page to identify the products that are sold more through the store. Moreover, you can add ‘Best seller’ labels on the product images to make it easier for identification. You may also upload custom seals to add to the products page.
Another important feature of this plugin is the ability to add product sliders to specific pages of your website. For example, you can add a slider with the best-selling products in your store to the Shop, Category, and Product pages of your site.
Best sellers for WooCommerce are the perfect tool to rank products by their sales. You can decide on the best-selling products by either considering a specific sales period or the total sales. Moreover, the plugin supports different product types. Both simple and variable products can be added as best sellers.
9. WooCommerce Cart Abandonment Recovery
WooCommerce carts can be abandoned for a number of reasons. Even if you optimize your checkout page to the highest extreme, cart abandonment cannot be fully eliminated. This is why you need a dedicated tool to help you with the process. WooCommerce Cart Abandonment Recovery is a free email plugin that enables you to automate sending an email sequence to customers who have abandoned their cart.
The plugin saves the email address of the customer at the checkout and starts sending out a sequel of pre-set emails to the customers after a specified period. For example, if the customer hasn’t returned to their cart in 15 minutes, the plugin will send out a follow-up email enquiring if the customer has experienced any technical issues. If this hasn’t made them return, a new email reminding them to complete the purchase will be sent out. If this too, doesn’t work, a third email can be sent out with one-time discount offers.
The time, the number of emails, email content, email coupons, and everything else regarding these can be customized as per your brand convenience. You can even attach unique checkout links to customers so that they can resume the purchase process at the location where they left it.
You can even show a GDPR compliance notice on the checkout page with this plugin. A set of conversion-tested email templates are even ready-made to make the process as effective as possible.
Related: 11+ Best Abandoned Cart Email Examples and Ideas
Conclusion
The coupons listed above are guaranteed to generate results for your store. Try incorporating them into your workflow on a trial-and-error basis before finalizing the selection. Hope this article was of help to you.
