Companies need to pass consistent messages in a unified voice to catch customers’ attention. This is possible through an integrated marketing strategy.
Integrated marketing is an advertisement strategy that delivers a brand’s message across multiple channels. It ensures your message has a consistent tone, look, and feel.
It is essential to have multiple channels conveying the same message in a unified format. This amplifies a brand and makes it easy for customers and prospects to recognize your company.
Buyers can quickly recognize your brand when they research your products. This is because 74% of buyers in B2B research products online before buying them.
These customers use three different places or more when researching. Here are more interesting facts about B2B integrated marketing.
1. B2B Decision Makers Love Content and Builds Trust
A consistent message across various communication channels builds trust. When prospects hear the same theme across different platforms, they believe you are knowledgeable on that specific topic. They will trust your products and services and become loyal customers.
Decision-makers in B2B marketing also prefer to use the content. They pass information using articles compared to advertisements. Additionally, more B2B marketing happens online, and B2B customers prefer purchasing online.
2. Better Marketing Results With Integrated Marketing
Statistics show that B2B companies leading in marketing activities are 1.5 times more likely to use integrated marketing compared to mainstream marketers.
The leading companies have greater consistency in their messages, improving buyers’ purchase intent. Integrated marketing is also one of the best ways to extend your brand reach.
When you pass information through integrated marketing for B2B, buyers recall your brand quickly. For example, a billboard ad can make prospects recall a social media post or ad if the theme is the same.
This increases the chances that prospects will engage with your brand online. This is because most B2B marketers use social media.
3. More B2B Buyer’s Journey Is Completed Digitally
B2B integrated marketing strategies provide better results with more buyers completing their purchases online. Customers claim their decision to buy goods and services online results mainly from content marketing.
B2B marketers use an integrated marketing approach but strive to produce at least one content per day.
4. Cost-Effective and Higher Value
When you choose to use the same content across multiple channels, you reach more people at a low cost. This helps to reduce overhead costs.
For example, you can use B2B integrated marketing services that will use videos and images in online and offline advertising. The message remains the same. You do not have to create new content.
Research and data analysis can help you discover how to use different media in marketing. Most B2B marketers invest in data analysis.
Integrated Marketing Branches
An integrated marketing plan helps you deliver a consistent, compelling, and clear message to prospective customers. A B2B marketing agency can deliver such messages through an integrated marketing campaign. Here is what they use.
1. Banner Ads
An integrated marketing agency uses banner ads to create brand awareness. Such banner ads help to provide information that prospective buyers may need.
A B2B advertising agency will ensure the banner ad targets specific demographics at a specific time. This is to ensure the ad is effective. The idea is to make buying customers see your banner at the right time.
2. Email Marketing
Email marketing enables you to personalize content to customers. You can communicate the same message in a customizable and consistent method. Integrated marketing companies provide such marketing services.
Email marketing is a way to always stay more connected with your customers. This method allows you to update your customers about your latest products or services.
3. SEO Marketing
SEO is a marketing strategy that a B2B marketing agency uses to ensure your company website ranks on Google. It involves using specific key phrases in your marketing content.
These are phrases customers use to search for products and services in search engines. Such phrases help your company website to rank highly on search results. It makes your company visible to customers and prospective customers.
4. Social Media
Integrated marketing firms use social media as part of their integrated marketing plan. Social media is where you find most of your customers and prospects.
Sharing relevant content on social media positions you as an industry leader in your field. It also encourages engagement.
It is a method that integrated marketing firms use to build trust and create brand loyalty. Such integrated marketing services can help you gather more followers as you communicate in the same tone of voice.
5. Print Media
Print marketing is a way of creating brand awareness using hard copy materials. Materials, such as printing, are easy to hand out to individuals near you.
They do not require an internet connection for customers to view your goods or services. Integrated marketing companies use it together with digital platforms to reach customers.
6. Landing Pages
Landing pages help your customers take action. After they see an ad and click, they are directed to another page. The page guides a customer or prospect on how to make a purchase.
In the buying process, landing pages also build a relationship with the customer. This is a way to ensure customers have an excellent experience when buying your products.
This method delivers positive results if you apply it correctly. It can also lead to more sign-ups quickly.
7. Direct Mail Advertising
Companies can build their brand perception through direct mail advertising. This is a process that involves mailing branded items to your customers.
These can be household items or business items. Such products are a continuous reminder of the goods and services you offer. This strategy is another way to help you stay top of customers’ minds.
8. Paid Search
This means you can buy the rights to specific keywords. Your company website appears when internet users search for information with phrases containing these words. It means you have the “rights” to those words.
This is an excellent way to create brand awareness using integrated marketing plans. Paid search ensures customers and prospects see your website. When your website is accessible, customers can take action.
Key Takeaway
B2B companies need to use integrated marketing services. This will enable them to achieve greater success in their marketing efforts.
Integrated marketing is a way of extending brand awareness and staying top of customers’ minds. An integrated marketing agency uses such services to ensure you get maximum benefits. It also creates brand loyalty and increases customer engagement.
Such marketing strategies enable your company to grow and increase revenue. Integrated marketing shows your audience that you are an expert in your niche through consistent messaging.
