You have started a business and heard about mobile internet users surpassing desktop internet users. You decide to invest in a mobile app and the search for mobile app development company begins who can give you a perfect mobile app. Even if you manage to rope in the best app development company, there are many other things you need to take into account to make your mobile app a hit. Mobile app development company Dubai creates mobile apps with all these consideration in mind.

In this article, you will learn six key factors you need to take into account before creating a mobile application for your business.

1. Budget

How much you are ready to pay for getting a mobile app for your business? Answering this question is critical, as you are only going to get what you pay for. It is better to set a realistic budget and compare offers from multiple app development companies before hiring any one of them. With a specified budget, it is much easier for you to narrow down your search to a handful of options. Choose an app development service that offers you the best bang for your buck and specializes in mobile app development. Do not try to cut corners as it would end up costing you more in the long run.

2. Purpose

Ask yourself, “Why you are creating a mobile app? What you want to achieve from it?” Answering these questions will help you clearly define the core purpose of your mobile app. When you have a clear goal in mind, you can easily define the path and make your life less hassle-free. On the contrary, if you are not sure about the purpose, you will end up losing the plot and your mobile app will never be able to meet the purpose it was created hence, it will eventually fail to attract users.

3. Competition

With billions of mobile apps out there, how can you make your mobile app stand out from the crowd? Although, it might vary from industry to industry but you should take your competitors seriously. Analyze who your top five competitors are and what they are offering in their mobile apps. Think for ways to stand out from these competitors by offering something that they are not offering. If you fail to distinguish your mobile app from others, you will get lost in the sea of mobile apps. In fact, you have to stay one step ahead of your competitors and carve your own niche in order to make your mobile app attract the limelight it deserves.

4. Target Audience

Who are you creating your mobile app for? Who will use the mobile app? Considering your target audience is one of the primary factors that you should focus on when creating a mobile app. Tailor your mobile app according to the preferences of your target audience and it will become popular in no time. Develop use cases for your mobile app based on how your users will use and it will take you one-step closer to delivering an experiencing that will surpass user expectation and make your mobile app go viral.

5. Platform

If you think there are a couple of mobile platforms you need your app on then, you are wrong. Even in mobile ecosystem, there are many platforms and choosing the right platform for your mobile application is critical. Choose a platform where a majority of your target audience is and consider the platform specific requirements when creating a brilliant mobile application for your business. Whether you choose Android or iOS or any other platform, make sure that there take care of platform related issues and deliver a smoother user experience to your mobile app users.

6. Marketing

Congratulations! You have completed your mobile app. Now, it is time to upload it to respective app store. With millions of mobile apps, how will users be able to find your mobile app? That is where mobile app marketing and app store optimization comes into play. Apart from optimizing meta titles and meta descriptions, you should invest in creating pre launch hype and post launch marketing push to help your mobile app get more exposure from your target audience. Creating pre launch hype will get your target audience excited about the launch and they will be ready to download and install your mobile app as soon as it comes out.


Developing a mobile app comes with its fair share of challenges and if you are not well prepared and don’t have a plan, it will do more harm than good to your business. That is why it is important to make the right choices and do your research before creating mobile applications. Which is the most important factor you consider before developing a mobile app for your business? Feel free to share it with us in the comments section below.

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