Looking for an email marketing services? Is email marketing significance for your business? Picking a best email marketing service can make a big effect on the success of your marketing campaign.
In short, email marketing plays a big role, & if you are in-charge of engaging with new prospects or existing customers, you will need an email marketing tool that will efficiently manage your lists and connect campaign.
As we know, email marketing is not about sending blind promo emails to people, expecting that they will turn into profitable conversions in a night. It’s all about connecting with people in a humanized way by using a targeted content to deliver your message. If you want to succeed you need a good tool with personalization, segmentation and automation features like drip email campaigns and autoresponders.
Things you should consider when choosing email marketing services…
Integration
Updating lists and sending emails manually consume time, so choosing a best email marketing service that combine seamlessly with your CRM for a hassle free solution for managing valuable content and customer data, also provide you an overview of key metrics (click-through rates, open rates) to understand which campaign perform best.
Response Handling
Whether your firm is small, medium or huge — email response handling plays a very important role in email inbox management.
If you are handling big amount of emails you’ll not able to handle emails manually so picking right email marketing software that will allow you to send automated responses or aggregate client’s responses into tickets will be useful.
Reading and Viewing Options
43% of the population now checks their emails on their mobile phone each single day.
If someone opens an eail on the smart phone and it does not fit the smart phone’s display properly, a user will bounce quickly, and all your effort will go in vain which means choosing an email marketing platform with mobile-optimized templates and functionality is necessary.
Among these, consider the exceptional benefits of an Email Verifier tool, for efficiently extract corporate email addresses from web pages and LinkedIn, saving your time and ensuring accurate email addresses for your campaign.
Best Email Marketing Services for Small Businesses
ConvertKit – Email Marketing for Professional Bloggers
ConvertKit’s uber intuitive UI making it, first choice for marketers, bloggers, and indie authors and a powerful set of the email marketing services.
It’s easy-to-use pre-built signup forms and blogging tools can help you generate leads and streamline your marketing campaigns easily. You can send targeted auto responders to your customers based on their interaction with your emails with Automation Rules.
For subscriber lists over 1,000 members, plans start at $29 per month and the next range, which holds up to 3,000 subscribers, is $49 per month. They don’t have a free trial but offer a 30-day money back guarantee.
MailChimp – Marketing Automation
MailChimp is the most popular mailing list management platform. With a nice selection of email options in forms, a drag-&-drop building tool that has a built-in photo editor, & easy CRM integration go to show that MailChimp is keeping up with the times.
Its free version allows you to have up to two thousand subscribers and does not have a trial period.
If you make the decision that you need access to all its more powerful features—or subscriber list breaks over the 2,000 the Business Growing plan starts at $10 per month.
OptinMonster – Best Lead Generation Software for Marketers
OptinMonster is another excellent lead-generation email marketing tool which provides you the ability to convert your site visitors into customers and subscribers.
OptinMonster includes feature: Pre-built high-converting templates, easy to use form builder for more custom options, Page level targeting that allows you to target your different pop-ups to different visitors based on their location or interaction and much more.
You can also use tools to track the performance of emails. You can also automate your list building process, eliminating the need of manually data transfer from website to your email or CRM service.
At $9 per month, the Basic plan is ideal for newbies but business or for those want results fast the Plus plan is at $19 per month, while the Pro plan at $29 per month.
GetResponse – Email Marketing Software
GetResponse a service very focused on lead generation, thanks to their powerful in-built tools and serious email form library offers you to go far more creative than just relying on an opt-in.
Their other major plus point is landing page building tool which makes it very easy to turn leads into conversions without changing platforms.
You can check out their service, including webinar hosting solutions and powerful analytical tools for up to a month before you buy.
The basic plan comes with simple newsletters, but if you want to advanced landing pages and webinars features, go Pro! Plans start from $15 to $49 per month.
AWeber – Email Marketing
AWeber’s popularity is strongly linked to its robust set of features and is the perfect marketing tools for emails out there.
AWeber has advanced social media integration and an impressive set of mobile apps for on the go activity. Multiple linked campaigns are a breeze with its well organized, segmentation friendly newsletter management.
Their trial period lets you access everything but plans to price based on the number your of newsletter subscribers, with plans of up to 500 subscribers starting at $19 a month.
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Constant Contact – Email Marketing Software
Constant Contact a well-known email marketing service that provides a particularly generous template library, full social media integration, and a powerful drag & drop template builder.
Their contact management and detailed analytical tools help come out your CRM perfectly as well.
Constant Contact is confident about all theirs offers and comes with the free 60-day period. If you do decide to commit, plans start at an even $20 per month. The service is much loved by its users for the expert support it offers, too.
Active Campaign – Email Marketing for Small Business
Active Campaign is affordable email marketing platform even for the beginner entrepreneur and offers a lot of features.
Active Campaign’s main charm includes a strong focus on CRM and serious sales automation. Its robust CRM suite combined with marketing automation and detailed reporting makes its better choice for small businesses. It allows you to generate emails that are driven by subscriber behavior, interaction interests, history, location and more.
Plans start at $49 per month, and you can get 15% discount if you choose to pay annually and also before making a deal you can get two weeks access.
Campaign Monitor – Email Marketing for Your Business
What good is an email marketing campaign if you not automate things like tracking, testing and optimizing?
Its free version allows you to have up to two thousand subscribers and does not have a trial period. There are also a few alternatives to Mailchimp worth considering.
It has a nice drag-&-drop email builder that lets you create fully branded and personalized email templates for your customers. Once you have created a campaign, you can also send it to a list of subscribers automatically or schedule for a set time.
Here you also get helpful list management facilities, allow you to manage all your client’s emails and arrange them into target sections. They have two packages, basic one starts from $9 per month and the unlimited costs $29/month.
SendGrid – Email Deliver Services
SendGrid is one of the biggest transactional email marketing services. It sends more than 14 billion emails each month for companies like Uber and Spotify.
It provides you great email delivery to ensure your emails get delivered, allow you analyze the results like a number of clicks, opens, bounce, etc. With its drag n drop editor edit the transactional email templates or make your own. You can access reports directly from the phone with your Sendgrid account.
SendGrid offers free basic features and up to 12,000 emails/month. Their paid plans start from $9.95/month.
SendinBlue – Email Marketing & Automation Software
SendInBlue is another great and most reliable email marketing service, with effective email marketing and marketing automation tools.
It allows you to create & manage transactional emails, marketing campaigns, in few minutes. It also offers many features like tracking & analyzing your results, email autoresponder, provides high deliverability and has a simple interface that allows you to send emails quickly.
They offer 9,000 free emails per month and access to their email template library, unlimited contacts, & mobile-friendly designs.
SendInBlue’s first paid package is $7.37/month for 40,000 emails/month.
EngageBay – All-in-one Marketing, Sales, Support & CRM Software
EngageBay All-in-One Suite is a simple, affordable, all-in-one CRM and marketing automation platform built for small businesses and startups to acquire, engage, nurture web visitors and convert them to happy customers.
Acquire leads through lead generation forms and popups, engage web visitors through beautiful landing pages, nurture them through engaging emails and automate your marketing funnel through marketing automation. Track the leads and convert them to customers using an inbuilt CRM system.
EngageBay all-in-one start with free plan for 1000 contact and paid plan starting from $8.99/Mo. for 15000 contacts.
GetProspect – Website and LinkedIn Email Address Finder
Starting an email campaign often is a real headache. It all begins with finding the targets’ addresses, particularly the accurate ones. Why? Sending an email to an invalid address can hurt your deliverability and make your efforts go in vain.
For sure, one of your options is to try to guess a person’s email address and match it with a registered Gmail account. Yet, it is a tedious process, especially if you want to reach a bunch of people.
In this regard, the GetProspect email finder will save you much time by getting the targets’ corporate email addresses from web pages and LinkedIn. With it, you can handle single or bulk email address extraction from a website or LinkedIn page in several clicks and without leaving a tab. After finding addresses, you can download an email list as a CSV file or simply copy the contact from a desktop version and use them to send emails.
What’s more:
- Organize the email addresses with the CRM features.
- Except for email addresses, you can find prospects’ other contact information.
You’d definitely love:
- The extension finds the email addresses of LinkedIn users in a single click without circumventing your account operation.
Pricing:
The free plan gives you 100 verification credits a month. With it, you can find 100 email addresses each month; duplicates are not charged. The paid options offer the following:
- 49$ for 2000 verifications
- 99$ for 10 000 verifications
- 199$ for 40 000 verifications
- 399$ for 100 000 verifications
You can download the extension here.
Over to You
I hope this article gave you a good overview of the best email marketing services for your blog or business. Which one works best for you or Is there any Email Marketing Service we missed out? Tell me in the comments section and do let me know what you think about the above ones.
