Before reading this long text, think: how to describe Google ads in a nutshell? If you are aware of what Google ads are, you`ll agree that this is simple, quick and convenient. Nowadays ads for work have become very popular due to wide and flexible design possibilities.
The large variety of different formats and sizes helps to create appropriate ads. Google Ads is the one opportunity to tell a customer about discounts, promotions, special offers, products or services via advertising. Winning new clients in this way is very profitable and easy.
Such advertising banners are shown in Google’s huge context media network. And it has about two million sites covering at least 90% of the worldwide network users. It gives a unique opportunity to broadcast ads on a huge variety of resources, including not only websites but also videos and mobile apps.
The reasons to choose Google Ads?
Google Ads is an online advertising service that allows posting ads on the search result page. The ads look almost identical to the usual search result, but with the only difference — the small green word Advertisement. Google Ads can be displayed at the top, bottom and side of the search result page. The Google Contextual Media Network is an excellent tool to find new clients and grow the business. Several targeting options make ads always appear at a defined time and place.
Moreover, the Google Ads design template has such advantages:
- only intended coverage, in other words, your ads will see the interested audience;
- simple start;
- easy management;
- possibility of placing ads on any site you are concerned with;
- increased brand recognition;
- always predictable results.
You can use your own graphic ads. Using adaptive ads is also possible. Their design and size will vary depending on the format of the advertisement site itself. All this helps to improve the marketing strategy. You can change these ready design templates and use them for publicity purposes. For instance, for business, goods and services promotion. These are HTML and Adobe Photoshop (PSD) templates with different sizes and side ratios (horizontal, vertical and square).
Such templates for work help carry out an advertising flight through Google professional system in a short time frame. If you have no time to create ads, simply choose an appropriate template for work, adjust it, add your text and start advertising. The best templates you will find below.
10 Best Google Ads Templates
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Mega HTML Banner Bundle 01 |
It is one of a set of an ad templates set that includes 12 templates in seven sizes: 160 x 600, 300 x 250, 728 x 90, 300 x 600, 468 x 60, 250 x 250, 336 x 280. There are universal templates, business templates, online shopping and seasonal discounts. They all have infinite animation with CSS3 effects. |
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Jumbo Bundle (V2) |
This package includes 32 animated ad templates, 220 PSD files and 220 HTML5 files. Free fonts are available. Сategories include business, services, medicine, fitness, applications, education, car rental, real property, and online shopping (including for sale). |
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HTML5 Banner Ads |
Some of the 52 HTML5 templates support “swap” and slide transition. There are templates in the following categories: business, shop, SEO, real property, web hosting, taxi and others. |
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Bundle Banner Ads with HTML 5 |
A perfect set of 24 ad templates with a unique design for business, promotional campaigns, marketing, medicine, restaurant, education etc. The set contains PSD files with a well-ordered layer structure. |
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Corporate Bundle – 6 в 1 |
This set is suitable for diverse applications and scopes of activities. There are six banners, 42 files in PSD and HTML5 format (seven sizes). Edit the templates easily through Photoshop and Google Web Designer. |
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Business Banners HTML5 — GWD |
The standard template for any business in HTML5 format with material design and six standard sizes. Configuration of Google and PSD files is simple. All layers have a relevant structure. |
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Pro Hosting Banners HTML5 |
The excellent Google Ads template for hosting companies providing different types of hosting: virtual and cloud hosting. Five standard sizes and simple configurations via Photoshop (PSD files). |
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Multi-Purpose Banners HTML 5 D1 |
It is appropriate for any business or promotional campaign. Seven standard sizes and good layer organization in Google and Photoshop (PSD) files. Free fonts are also available. |
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Travel Agency Banner Html5 |
A beautiful template for travel agencies and hotels. It will be also good for travel insurance companies This example offers seven sizes and support for Google Ads. All layers in the PSD are organized very clearly, so it will be easy to change the template. |
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Retail Sale HTML5 Banners |
The templates are available in seven standard sizes. You can change them on Google Web Designer or in Photoshop. To make things even easier, there is a help file with clues in the kit. All icons are included. |
The Most Popular Template Sizes
The size of the ads is not less important than the format, as it affects the effectiveness of the ad itself. Consider that the dimensions should correspond to the type of your target audience. Compliance with proportions means finding a balance between objects and the background on which they are placed. The appropriate size, which fits with the ad format, 100 % attracts a potential customer. Make a favourable impression on the audience, and you’ll win.
The Leaderboard Banner ad 728 x 90
It is one of the most popular ad slots. It`s also called Super Banner. Dimensions are 728 pixels wide by 90 pixels high. Generally, they are placed at the top of the page. Thus, the user sees them for the first time when the page is loading. Such templates are often used for extensions. They can expand in an easy and enjoyable way for viewers when a page is loading. 728 x 90 is definitely one of the most efficient ad slots, so if you plan to make an ad for work, have it in your mind.
Advertising block 300 x 250
It is a standard ad banner with 300 pixels wide by 250 pixels high. It is also called Inline Rectangle, Med Rec, MREC or Medium Rectangle. As a rule, templates of this size are placed above the fold. We often use them as a part of large ad space with an ad block of 300 x 600. It is also considered one of the most efficient and so the most expensive one.
A lot of specialists state that such a platform is the best one, and when you order such an ad slot advertisement block, you should check its location on the site where you buy it. Make sure you don’t have several slots blocks of the same size on one page, and you pay for exactly what you want. The lower the template is, the lower its productivity will be.
Advertising block 300 x 600
Advertising banner with dimensions 300 pixels wide by 600 pixels high. It is known as Monster MPU, Half Page Unit (HPU) or Filmstrip. Such an ad can have both its own advertising space and be changed as a high-dimensional advertising space together with templates 300 x 250.
It is a quite productive ad slot, which price is fully along the lines of efficiency. However, it is not considered the most well-known, as there are not many sites dedicated to its placement. Generally, 300 x 600 templates are placed on the side of the page.
Banner size 160 x 600
This is a standard ad slot with 160 pixels wide by 600 pixels high. It’s known as a Wide Skyscraper, a Super Skyscraper, or an Ad for a Skyscraper. It is usually placed on the side of the page so that users can see the ad by scrolling down the page. This makes skyscrapers slightly less popular than the above-mentioned templates.
Anyway, it is still quite efficient. For this reason, it is essential for additional advertising and an increase in income. Its benefit lies in the fact that it stays on the page longer and users have a chance to pay attention to it.
Adaptive banners
Adaptive banners can optimize themselves depending on the type of device and platform. For ease of use, Google Ads recommends using a special API, which will do all the work on redesigning the template settings for the new format. It is possible to upgrade the mediation adapters. You can also find detailed settings and explanations on the Google Ads developers page.
The new format of banners looks more organic on screens of any device. All the buttons and links are visible. Therefore, the users don’t have to change anything to see the details. Such ads don`t bring out negative emotions in users, as it has often happened with standard formats.
Other Dimensions and Formats of Graphic Ads
Before creating advertisements on Google Ads, you should prepare an image of the desired size and format. Its criteria depend on whether the ad should be displayed on ordinary computers or mobile devices. Google Ads can use several ad formats in a single account (in some cases even in the frame of a single campaign).
On Google Ads, you can select an automatically created ad in the Ads Options section. Such advertisement is automatically scaled to any size and the ad slot without any effort of you. In such a way, you will be able not only to upscale the campaign within the framework of media networks. You can also adapt its characteristics to mobile devices and desktop computers. Currently, available file formats are static (non-animated) images: GIF, JPG, JPEG, PNG, SWF. Maximum size: 150 KB. Such dimensions are supported:
- ➔ Square (250 x 250) – Ads of this size can be displayed at the top or bottom of the page as well as on the side of the main text.
- ➔ Small square (200 x 200) – Ads of this size can be displayed at the top or bottom of the page as well as on the side of the main text.
- ➔ Banner (468 x 60) – Ads of this size can be displayed at the top, bottom or in the middle of the page.
- ➔ Full-size banner (728 x 90) – Ads of this size can be displayed at the top, bottom or in the middle of the page.
- ➔ Built-in rectangle (300 x 250) – Ads of this size can be displayed at the top or bottom of the page as well as on the side of the main text.
- ➔ Large rectangle (336 x 280) – Ads of this size can be displayed at the top or bottom of the page as well as on the side of the main text.
- ➔ Skyscraper (120 x 600) – This format can be displayed on the left or right side of the page.
Conclusion
Google Ads template is an efficient and easy way to increase build traffic and get new customers. It is critical to use it properly. Nowadays, two formats of templates are in high demand: 300 x 250 and 728 x 90. They provide more than 50% of the target audience. If you’re not planning to hire designers and invest too much money, you should at least use these options.
Brand companies usually use at least seven banner formats, which allow them to reach more than 95% of the target audience. The aforementioned formats (728 x 90, 300 x 250, 160 x 600, 300 x 600) are most likely included in this number. At the same time, if you want to get the maximum from this method of advertising, there is no need to be stingy with these things. It’s much better to prepare templates of all available formats.
Google Ads search is one of the main and most powerful methods of advertising on the Internet. The key advantage is that search advertising brings business to the concerned buyers who are almost ready to make an order. Only such visitors who search for what the advertiser offers can see that ad. Consequently, the use of Google ads design template for work allows winning new clients in the first days of launch. Without a doubt, the efficiency of this channel is one of the highest.
