SEO (Search Engine Optimization) draws traffic to a specific website by taking it on top of the SERP (Search Engine Results Page). Individuals and businesses use SEO to improve their website’s visibility and enhance traffic.
This makes monitoring SEO essential as it ensures that your business remains competitive. Observing trends, analyzing data, executing SEO tactics or strategies, and applying target keywords are your keys to success.
SEO is a method that ensures your business ranks on top of the SERPs, allowing more prospective clients to notice it.
However, it has its number of challenges which are as follows:
- It takes time – If you are still starting your business, chances are you are still too busy doing administrative tasks to keep it running. However, that is not a reason to neglect to perform data analysis. If you are not keeping track of SEO results, it also means that you are not monitoring your progress.
- You need to have the right tools – When it comes to data analysis, you must understand that even SEO experts do not rely solely on their expertise to improve SEO rankings. So, if you lack the tools, it can be hard to implement SEO monitoring.
Geo-blocking When Web Scraping
Note that web scraping can help you determine the right target keywords to use. This helps you discover the different personas that your competitors might also be reaching out to. However, geo-blocking can restrict web scraping.
Geo-blocking limits users from accessing a particular website depending on their location due to copyright restrictions. Fortunately, using a proxy can help you bypass geo-restrictions. If you are from the United States and want to access website content in Canada, you can use a Canadian proxy to bypass geo-restrictions.
How Can a Proxy Help?
As mentioned, you can use a proxy to access a website without getting blocked. It conceals your location and IP address while rotating a proxy address. Because of that, it is difficult for a website to identify an IP address, which means proxies can help you scrape data from different websites without risks. Make sure to choose IPv6 proxies from a top-quality provider to avoid risks associated with free solutions.
Then, you can use the collected data to create relevant keywords, aligning consumer pain points to your content. Also, you can improve some pages of your site to improve customer satisfaction.
What are the Different Types of Proxies?
Proxies come in different types, which are as follows:
Anonymous Proxy
An anonymous proxy forwards requests to connect without using client information. It means that the proxy connects a user to a server on its own. As a result, an anonymous proxy provides you with anonymity while browsing because it can hide your location and IP address. https://thepirateproxybay.com/ can be a great consideration if you are looking for the best option in this regard.
Private Proxy
A private proxy does not manage privacy. The term ‘private’ is a feature, which means only one client can use the proxy at one time. Proxy providers usually interchange private proxies with dedicated proxies, but a private proxy is different because only a single client can use it. For some providers, ‘private’ means the proxy requires authentication, unlike public proxies.
Public Proxy
A public proxy is unsafe and unreliable because government agencies or hackers create it to steal relevant data. Despite that, a lot of people still use this type of proxy because it is free. Searching for uncompromised, secure, and good public proxies can be challenging as people rub the web looking for public proxies. It can also give away confidential data to the wrong people.
Residential Proxy
Of all the proxies mentioned above, using a residential proxy (e.g., Canadian proxy or ProxyEmpire rotating residential proxies) is best for SEO monitoring because it uses an actual IP address from physical devices. This type of proxy appears as an average user in target servers and can be impossible to identify unless abused. Utilizing a residential proxy will help you gain access quickly. It allows you to bypass cloaking or geo-restrictions.
Conclusion
Choosing the best proxy for your business is one of your keys to success. With the help of a proxy, you can avoid geo-restrictions and freely access the content you need to identify personas that will assist you in creating the right keywords for your website.
Moreover, it can help you improve your website according to the demands of customers worldwide. In that way, you can increase traffic on your website as prospective customers will see it on top of the SERP. Not only that, but with the help of a proxy, you can observe global trends and get information on your competitors’ strategies.
