There are many different strategies you can put into effect to get more website traffic, but not all of them will be long-term or beneficial. What you need to consider when thinking “more traffic,” is what do I need to do to give my website more exposure to more people in my niche.
Of course, you can never have enough visitors but what it really boils down to is how can these visitors convert to orders, and are they the right visitors?
The best way to get more exposure and therefore more website traffic is to be ranked on the first page of Google and preferably near the top for your targeted keyword.
The top website on page one for any given keyword in the organic section (not the ads) receives approximately 42% of the visitors. The second website down gets 12% and the third about 8% right down to the bottom sites which get about 3% of the clicks.
It’s the top three or four websites that get most of the traffic and this is what you as a website owner need to strive for. To rank easy keywords on the top of page one is fairly easy, but competitive keywords take more time and effort. When you apply this extra effort, congruent to Google’s policies, your site and its ranking will continue to gain favor with the world’s largest search engine.
There are many tools out there in the market for SEO and website traffic analytics. The 2 best tools are Semrush and Simialrweb. Here is an in-depth comparison of Semrush vs Similarweb which can help you to choose the right tool for you.
Things You Can Do In Order To Gain More Website Traffic
So what’s the first thing you need to do before you begin the process of getting more website traffic by ranking your website on the top of page one? The answer is proper keyword research.
There are many keywords that you “think” might produce lots of website traffic but in actual fact, they are a waste of time to try to rank for as they produce no real traffic at all, they just look good on the top of the page one.
That’s why it’s very important to do proper keyword research first. You must find keywords in your niche that are:
- 1) relevant
- 2) produce traffic
- 3) have low competition and
- 4) a high commercial value (will they convert to buyers)
When you have your list of keywords, place them strategically into an article or post so that the ranking process can begin. As you can see it does take a little time and planning but when done correctly your website traffic will continue increasing as your website moves up the rankings.
You will need to write at least 6 to 10 articles based on the keyword you’re targeting and submit them to several article directories. Make sure you place the keywords in the title and anchor text. Vary the anchor text wording on every link slightly and link them to “relevant content (which is on page optimized) on your website” or stay in the same niche neighborhood for them to be most effective.
Make sure that the content you write is unique and at least 350 to 450 words with no keyword stuffing. The best articles are the ones that provide some value or answer a question so keep that in mind because you want to offer people value so they keep reading.
Make sure your website has a Facebook Fan page, Twitter account, LinkedIn, Google+, and a Myspace page at the minimum. Place your website links on all of them. Tweeting your website blog on Twitter is also a good option. If your tweets get more retweets, you can get to see an increase in traffic immediately.
Use social bookmarking sites that let you organize other articles and websites you find beneficial. When users share your website with their friends then it can help you go viral. Some of the largest social bookmarking sites include Pinterest, Reddit, BuzzFeed, StumbleUpon, Delicious, and Digg.
Read more: Top 150+ Free Social Bookmarking Sites List
Using Press Releases is a great way to get more website traffic fast. You can submit the same release to multiple News Sites. Because news sites are seen as authority sites in Google eye’s, they will improve your rankings. When you publish a press release to a couple of news sites, it will go viral and even show up on websites you didn’t submit to which will increase your website traffic.
You must have your link-building strategy on point. Your search engine rankings will increase more by making use of link-building techniques. Besides that, links pointing back to your website grant target customers with paths to grasp your website and therefore, boost web traffic. Link building can be done in many ways.
It is best to have good quality backlinks that point to your website from authority sites. Go for the free directory to start with directory submissions but you can additionally use paid directories that have a huge number of users and high page ranking. The more backlinks to your site the better as search engines use this to determine how well your website ranks.
Blogging is another great way to generate web traffic. If you can write, then blogging will be helpful for you in driving cheap web traffic. Today micro-blogging is extremely popular, and acts as web traffic portals to your website. Write good content for your site.
By writing different articles and posting them to your blog, you will generate needed web traffic. The other thing to take into consideration about bogging is to do guest blogging.
Update your website
Another way to gain targeted website traffic is to keep your content fresh. Search engines crawl the World Wide Web 24/7. During the process, they assess each website based on what it contains and how updated it is. If they don’t find fresh info, you’ll find it difficult to drive traffic to your site.
As you fail to update your website and create at least one new page every day, your rating in these search engines will lag farther behind. Of course, search engines aren’t the only stakeholders who will be happy about your updated website. Visitors will be pleased to know that your website is current and is a reliable way of gaining new information.
Publish marketing copies:
Writing and publishing marketing copies can be one of the most effective and ideal ways to inform all your prospective customers about the attractive features and benefits of your products and services. However, do not go overboard in trying to promote your business.
Let your prospective clients know how they can profit from your business. Do not forget to have a strong call to action. In addition, clearly state what actions you expect from your visitors. This can work wonders for your Website and help you get website traffic.
Offer an affiliate program:
The last traffic source I mention here is offering your own affiliate program. If you offer your own products or services you should consider an affiliate program as those affiliates will do the work for you and drive traffic to your site.
Even if you have to share your revenue, enrolling affiliates will benefit you, as most of those sales are additional income that you never could have generated yourself. Of course, there is much more you can do to improve website traffic.
Knowing your market and your consumer very well, participating in relevant forums, posting quality comments at relevant blogs, etc. are other important traffic sources you must integrate into your strategy. When you apply all those parts and you have a relevant offer, then you are very close to making sales.
Make a Newsletter:
You can also make use of newsletters. This may sound like hard work but on the contrary, this is not so. If you make it really interesting and entertaining, more people will sign up for your newsletter and recommend it to other people. There are many writers and sites that are willing to provide free articles as long as they can get their name in on your newsletter.
Google owns YouTube and it’s the second-largest visited site on the planet so make sure you have a YouTube account and make some simple videos either on your PC or using a camcorder. Upload your videos using one keyword in the title, description, and tag area.
There are many tactics you can use to help your videos get more views which I don’t have time to explain here but what I will say is to keep adding a sentence to the description at least once every week and then ping it on something like mass-ping to keep the content fresh.
You can also load it into a high-traffic site like Globalblast to get more views. Always mass-ping your links when you’re finished with everything you do, including articles.
If you’re consistent and do the correct keyword research first, then apply the above strategies and gain backlinks from relevant high “page rank” sites and keep chipping away every day, your website traffic will begin to increase as you move up the rankings for your keywords.