When launching a new business the most important aspect is to let people know about the existence of your business. Marketing of a business is a problem that is faced by most of the companies when launching a new business in a diversified market.
In a market where competition is neck-to-neck, it is really important to distinguish your company’s products and services from the rest organizations offering the same products and services. Most importantly, you need to know how you can grab a potential customer’s attention and convince them to invest in your products or services.
If you are searching for such attention-grabbing strategies, then you are at the right place since today in this article we are talking about explainer videos.
What are explainer videos?
So, let’s see what exactly explainer videos are. As the name suggests, an explainer video is a video that explains. We are talking about business here, so explainer videos for a business are short videos that are created with an aim of explaining to the customers the products and services being offered by a certain organization.
Key topics like why your company should be preferred over others in the market, unique selling points, and bonuses for customers are covered in these custom explainer videos in a way that acts as a way of communicating with your audience in the most effective manner.
Explainer videos are always made keeping in mind how individuals have short attention span for stuff like this. However, you don’t have to worry about it since even a minute-long video is capable of delivering all the necessary information to the viewer in an effective way.
Create explainer videos on a budget
Do you like to do everything for your business on your own without hiring any special companies for doing the work? That’s great as it provides you with full control over your business as well as is a budget-friendly way to get the tasks done. When it comes to creating explainer videos, you can either hire a video production company or you can simply do it yourself using some online tools that help you create stunning explainer videos.
Synthesia
Synthesia is an online tool that you can use to create top-notch explainer videos for your business. You’d be delighted to know that Synthesia is very user-friendly. Even if you have no prior experience in creating or editing videos, you’ll still find it very easy to use this online tool. Synthesia is AI-based and creates an AI video in just a couple of minutes.
VideoScribe
Another tool to create explainer videos is Videoscribe. Videoscribe provides users with hundreds of professional templates to choose from. It is all about dragging and dropping elements which makes it very easy to make explainer videos using VideoScribe.
Tips for creating explainer videos using online tools
Since you have decided to do the heavy job of creating explainer videos yourself, you’d definitely need some tips, dos and don’ts to make sure you create the best explainer video for your business. Here are some tips from us.
Make the videos interesting
Explainer videos need to be interesting enough to grasp the attention of the viewer at once and capture their value to earn profits by returning value to them.
Keep it short but not too much
Undoubtedly, no one would want to watch a long 2-hour explainer video just explaining a company and its product. This is exactly why we suggest that you set an optimal video duration length and keep the video not too short and definitely not too long.
Professional quality explainer videos
However, if you are very professional about all the job being done in a proper manner then you’d definitely want to hire an agency to create amazing explainer videos for your business. High-budget explainer video production has its own benefits as it is the agency that takes up the heavy responsibility of creating top-notch quality and in-depth explainer videos that will represent your brand, its products and services in the best way.
10 use cases of explainer videos
Let’s take a look at some use-cases of explainer videos to understand better the ways in which explainer videos can be used to promote a business.
- 1. Education: explaining to students about various courses being offered in an institution.
- 2. Landing pages: explainer videos can be a great way to promote a website.
- 3. Marketing campaigns: email marketing campaigns can be run by attaching explainer videos with the mail.
- 4. Product: explaining a product and its unique features.
- 5. Service: highlighting the specialities of the service being provided.
- 6. Events: explainer videos can also be used to announce the occurrence of events (if any).
- 7. Branding: creating explainer videos serve as one of the best strategies of branding for a business.
- 8. Training: not only are explainer videos a tool for marketing of a business but can also be used to train newly recruited staff.
- 9. Represents organization: explainer videos describing the vision, mission, goals and objectives of an organization are the perfect way to represent the same.
- 10. Presentations: explainer videos possess the power of capturing the audience’s attention ultimately increasing the likelihood of the audience engaging in the presentation.
Also read: 9 Best Make a Video Presentation with Audio for Your Business
