Every business wants to increase revenue to grow. The fact is that no business can survive for long without sales. So the important question facing every business is how to increase sales. The majority of online business takes place through a business website. Hence, the website needs to be an appealing one that encourages the visitors to take a required action or to convert.
If you have a website that is not converting then you need to identify the reasons why it’s failing to deliver. In this regard, you may hire web development services to figure out what your website needs to work on.
The website design influences the decision-making of a visitor. The right website design helps visitors stay longer on your website, thereby increasing the chances of conversions. A poor website design can turn away potential customers before they have even explored your website in detail. This is where the importance of having a good website design comes to light.
This blog will discuss some useful tips by the top web design company from Aurora for improving website design that will translate into an increase in sales. Here are the top strategies for increasing sales with customer-centric decisions. Incorporate these strategies in your website designing process. This blog will also explain how improving the website design in light of these strategies will help increase sales.
Make sure your website load speed is optimized
The stronger your website the stronger will be your business. Visitors only stay for a short period on one website which means you have to make a pitch immediately. A website with a poor design or slow load speed will likely force visitors to leave your website and look for another competitor.
Even a page loading time of four seconds means that you are most likely to some of your visitors before the page has completely loaded.
Hence, it becomes important for every business small or large to invest wisely in website development, or this barrier in the form of slow loading times will impact their business negatively.
A website with heavy graphics or photos will take longer to load which will turn away visitors before you can pitch a sale to them. In contrast, a website with minimal graphics will do the trick as it will load easily thereby encouraging the visitor to stay longer on your website. Hence, make sure you use design elements that allow your website to have quick load speeds.
A tip that will greatly benefit your business is to minimize photo file sizes without compromising on quality. The use of minimal graphic elements with white space and text will do the needful. This way you ensure your visitors enjoy navigating your website.
Keep these tips in mind while designing your website. The right web development services will help you optimize your web pages for fast loading times.
Capitalize on the power of the landing page to reach out to potential customers
If you want to effectively reach out to every visitor on your website, then make use of the landing page. The benefits of using a landing page are many and it has a profound effect on persuading a visitor to make a purchase. A landing page is a website page that highlights your best offering or product.
In contrast to the website homepage, a landing page focuses on a single product or an offer that is accompanied by a call to action. It allows your business to make a pitch to the visitors.
Make sure to create a landing page with no other distractions for your best products and offers so that your call to action remains clear on the page. It must be enticing and able to stand out on the page. This will likely persuade the visitors to respond positively to the pitch.
The trick is to encourage your potential customers to click on the call to action so that your sales increase. You also have the option of creating many landing pages with each highlighting a specific product or an offer.
Landing pages are also created for specific target audiences. So you have a lot of options available at your disposal when it comes to harnessing the power of a landing page. Just make sure you use a landing page wisely to highlight and sell your key products or offers. For more on how to make the best use of landing pages to increase sales, you may reach out to a web designing agency.
Build trust by highlighting social proof
Successful businesses rely on one key asset which is not the company’s name or logo. It is trust that satisfied customers demonstrate in doing business with your company. Trust is essential and the key to the survival of a business.
You will not be surprised to know that many Americans simply love the idea of scrolling through social media reviews to evaluate whether a business can be trusted or not.
Since our businesses are operating in an era of digitalization, our sales take place online mostly. Customers research products and services they require online. During this process, customers are eager to know what others think about your business. They want to know what experiences others felt after buying your products or hiring your service.
The peoples’ factor plays a decisive role in convincing a customer to buy or not to buy from your business.
By highlighting how happy and content your satisfied customers are with your products or services, you can effectively reach out to customers with a positive impression. Start by collecting testimonials and reviews from satisfied customers. Since an audience always trusts people, consumers will look for online reviews before they decide to do business with your company.
Once you collect these testimonials and reviews, make sure you place these items at the right places on your website. This does not mean you overshadow your call to action with these testimonials but only try placing them in a prominent position.
Another trick that would help is to include the photo of the satisfied customer who has posted the review or testimonial. It will help in further establishing trust and confidence.
Last but not the least, select the right fonts for highlighting a testimonial so that customers find it easy to read. For more on how to generate business through social media proof, hire professional web development services today.
Make sure your website has a responsive design
Since this blog has made it clear right from the beginning how important your business’ website design is to increase sales, it is time you focused on a functional site also. A functional site is crucial for making a strong appeal to potential customers and reach out to a wide audience. For this purpose, you will first need to integrate a responsive design for your website. Website designing must at all costs focus on creating a website that is accessible across all mediums.
Integrating a responsive design is a must if you want your site to be accessible on all devices. Merely having a website accessible only on a desktop will not extend your business’ outreach to a vast number of potential customers. This is because a large number of visitors search for products and services online via mobile.
If your website is not accessible on devices other than desktop, you will lose a major chunk of the traffic and hence worthwhile opportunities to make sales.
Over the course of the past decade, people are increasingly turning towards their mobile devices to access the internet as compared to desktops. Mobile devices have become one of the most popular tools to access the internet. This trend is witnessed more among the younger customers.
A responsive design allows people to access your website through their mobile devices. Not having a website optimized for mobile users will result in loss of business. The website design must be designed in ways that will allow the website to be adjusted to the size and shape of the screen where it is accessed.
Another important step to follow is ensuring that the visitors will enjoy the same good experience while navigating your website on a mobile as on a desktop. This will encourage them to do business with your company.
Mobile users are more likely to buy from mobile responsive websites if it is incorporated with good features. Mobile responsive websites adjust well to screens of all sizes. They also offer the advantage of being intuitive and are easy to navigate. Hence, to increase sales, ensure your website has a responsive design. The right web designing agency can help your business expand its outreach by making your website responsive to all devices.
Website navigation
This strategy of website designing is extremely essential to incorporate or else you will start losing customers to your competitors on a massive scale. Easy navigation is critical to improving the effectiveness of your website. The navigation of your website offers a roadmap to the visitors for accessing different chunks of information that your website contains.
An organized and easy-to-navigate website enhances the overall user experience which will likely increase business.
To shed further light on how important this strategy is for businesses, three important advantages that businesses can derive by implementing this strategy are being discussed below.
Decrease in bounce rate as visitors spend more time on your website
The purpose of a website is to effectively reach out to a wide audience and persuade the visitors to take a desired action or convert when they land on your website. A website with easy navigation encourages visitors to stay longer on your website and explore its pages. This means the visitors will explore your site to learn which products and services it is offering.
By making your website navigation easy, you ensure visitors will lengthen their stay on your website and this will reflect in an increase in customer confidence in your brand. This will allow you to reach out to these visitors with an effective call to action, thereby increasing conversion rates.
Furthermore, if the navigation of your website is easy, the chances of visitors leaving your site immediately will be minimized. Of course, you can’t prevent every visitor from leaving your site before purchasing something, but there are certain features you can use to convert more visits into sales. Abandonment prevention, for example, can encourage visitors to stay if they navigate away from your site by offering discounts or promotions in a popup window. This will lead to a decrease in bounce rate and an increase in the possibility of a potential customer making a purchase.
Good navigation complements SEO
It works well with search engines if visitors are spending more time on your website for a given set of keywords. This means the Google algorithms will start ranking your page for those given keywords in your location. So when the next time someone searches those specific keywords, your website will be displayed with a higher ranking.
Good navigation also allows search engine bots to index your page. In contrast, if you don’t have any navigational links then it will harm your site’s usability. It also means that your page will not be indexed by Google.
A steady flow of content that makes sense
By having easy navigation, the content on your website will make sense as it will be a steady flow of content. Visitors must be able to access the relevant content regarding the products and services they are searching for.
Any obstacles in the flow of content will hurt your chances of effectively reaching out to the visitors as they will fail to find the information they are looking for easily. It will result in the visitors turning away from your website and moving on to a competitor’s website.
Hence, always make sure your website has easy-to-navigate features. If you are not sure about how to increase the efficiency of your website’s navigation features, then it is best to take help from a well-known web designing agency.
Last word
The different strategies discussed above will help boost your website design and page visits. It will increase engagement with potential customers thereby increasing the possibility of more visitors converting. You need to work with your web designer or the website development service you have hired to effectively incorporate these strategies in your website design.
Once you have successfully followed and implemented these tips, all that you have to do is to wait for sales to increase.
