Let’s start off with what is YouTube marketing? It’s the promotion of products, services or brands electronically. What is YouTube marketing? It’s the promotion of products, services or brands electronically.
- First research a name for your Business.
- Then set up a Free Gmail account.
- Next apply online for a free EIN number.
- Now it is time for your website to increase your company’s visibility.
- Finally, a YouTube Video account for the presentations of your product or service. All you need in the beginning is your Smartphone.
YouTube marketing covers many different outlets from Websites and blogs to social media platforms like YouTube, Facebook, Twitter, Tumblr, Instagram, Pinterest and many more, and many skeptics continue to debate whether it really works!
Estimates indicate that 2016 – 2017 will be the first time that YouTube Marketing beats out TV for Ad spending, and when you look at the latest earnings reports from both Social Media and Search Giant’s Google and Facebook you’ll see how well the movement to YouTube online is taking off for small business marketing. These Blow out Quarters continue to astound the non-believers of You Tube, while Print has its place in Promotional activity, Trollishly believers think that the best overall return for dollars and effort spent will come from YouTube Marketing.
It’s all about Automation, Search, Social and Mobile in 2020-21. The best way to beat your competition this year is to stay ahead of the You Tube curve, and the following list will help you do just that if you do your own Marketing in House.
YouTube – Marketing Automation
Marketing automation is nothing new. As a $5.5 billion industry, YouTube marketers understand the importance of utilizing some type of automation to save time and increase productivity. At Acqua Marketing Group we would need to hire twice as many people on our team if we didn’t have marketing automation in place. Automation for scheduling emails, automating social media posting, managing content, and so one.
Why is this a trend for 2016? Because so many companies fall short of adding a marketing automation process or system to their business. This is the year when marketing departments need to step it up, and fill in the gaps in their sales and marketing funnels, and make things easier to complete.
Social Ads
Online advertising has been dramatically on the rise, and in 2017 it is predicted that YouTube ad spending will finally surpass TV! According to Interpublic Group’s Magna Global, in 2015 YouTube ad spend will have grown 17.2% (to $160 billion), and 13.5% in 2016, surpassing TV as the biggest advertising platform in 2017.
Marketers can’t ignore that statistic with such a huge chunk of money being allocated to YouTube and social media advertising. Social media ad spending should be as much as $35.98 billion in 2017, or approximately 16% of all global YouTube ad spend. Companies need to start off by deciding on which Media platforms they will be investing time and money into, it depends on the products and services you sell and the audience you are looking for.
Test different posts, ads, and content, change up the images and measure the results! Check out different YouTube promotion services and see what they can do to boost your videos or channel. The biggest failure for SMB’s in their YouTube channels or marketing campaigns and why they fail is they have no clue what elements makes for real results. You just can’t throw something out there blind and expect huge results all the time.
Mobile (Compatibility)
Once again it is the year of mobile and seen by both Google and Facebook’s results, Changes have occurred even in the Google Algorithm we SEO called MobileGeddon, that would dramatically affect a business website that wasn’t optimized for Mobile. Mobile Devices have become an extension of us as people, we are on them all the time in touch with the world around us, so if your marketing isn’t mobile friendly you are wasting over half you opportunity for success.
Buy (Now) Buttons
Have you noticed more and More Buy Now Buttons popping up? E-Comm and retailer marketing need to be aware that social platforms like twitter and Pinterest have buy Now buttons, so a user can buy directly from the platform, this is something you need to look at.
Digital Profile
No matter what the size of your business is, the importance of a modern, and aesthetically pleasing, easy to use website is crucial for your brand’s image. Research conducted by Google shows that the first impression of a website is that design, rather than the content, shapes the perception of the website and therefore the brand associated to it.
In an eye-opening study conducted about the trustworthiness of health websites, of all the factors that were mentioned for rejecting or mistrusting a website, 94% were design related; only 6% were content related. Comparing the webpages of your competitors and industry to your own is more important than ever in order to not fall behind the curve.
Not having the time or budget to design and maintain a modern website can no longer be used as an excuse for neglecting your web presence. Visual representation is more than ever before the trend. Great Photos, videos, and illustrations are becoming a cornerstone of modern website design due to the boost in user engagement they bring. Video can help keep the consumer from clicking away.
YouTube Content – Still Remains King
While it isn’t the top of what people remember for your Brand recognition, developing quality content should be seen as a priority for any company, regardless of industry. Content Marketing is an effective form of inbound marketing that is extremely effective at providing targeted information to current customers and potential prospects in order to build trust, develop the brand, and ensure your brand is seen as an expert in the subject matter.
While it’s not a new trend, this year the Content Marketing Institute has released survey figures illustrating 86% of B2B organizations have a strategic content marketing strategy. This Stat should be an incentive to any business marketer that is lacking a content marketing strategy to invest in their marketing budget and start developing engaging and insightful content, or risk being left behind.
Another huge benefit in adding a quality content marketing process is the boost in search engine ranking, it can provide: Here are some additional stats:
- 80% of decision-makers prefer company information in a series of articles versus an advertisement.
- 90% of consumers find custom content useful, and 78% believe that organizations providing custom content are interested in building good relationships with them.
- Video – 58% of consumers consider businesses that create video content to be more trustworthy and 71% of consumers say that videos leave a positive impression of a company.
- Content marketing costs less than traditional, outbound marketing. Statistics show that content marketing costs 62 percent less per lead than outbound marketing.
YouTube For Optimization
Search engine Optimization has never been more important, by prioritizing visual content on your website, you’re also added the organic benefit of building your SEO ranking. Recent algorithm changes from Google have placed a premium on quality content over keyword optimization and Traffic to a website. Search engines use SERP (search engine results page) rankings to judge how valuable the information is on a webpage, how long users stay on a page, and how much of the rest of the site they click through.
By using Photos, infographics, and videos that are much more interesting than just plain text will be much more likely to contain information a visitor will feel is relevant to their search. While a picture is said to be worth a 1,000 words, it’s been estimated that a video can be “worth 1.8 million words. The beauty of having all your SEO “I’s dotted and T’s crossed” is that it will provide you with one of the highest ROI’s of any advertising campaign.
Unlike most marketing efforts, SEO improves your inbound marketing strategy. Instead of disrupting a user’s schedule or activity, you’re paving the road for them to easily find you when they’re ready to buy what you’re selling. Instead of having to convince them to buy a product or service, you’re establishing in advance that you are the best option to buy it from.
It’s time to take a look at your overall Marketing Strategy for 2021 and how well you are using YouTube Marketing to achieve your goals.
