Content is king. It must be of high quality to have a website ranked on top of search engines. Google keeps changing strategies that serve as a basis for deciding a rank of a website, but content quality is never ignored to implement them.
Content quality has been overused for a few years. People more often than not take it as inserting word count as much as possible; the longer the content, the better it is, but it is a wrong approach. Google has recently increased word limit but the purpose is to provide as genuine information to the user as possible.
No matter how long content you have typed, it is not worth reading if it does not provide value, it is not easily accessible by the user when they need it, and it is not compelling enough that the user clicks on it.
Before you create any kind of content, ask yourself what problem your target audience is facing and what solution you have. Search engines provide rank to content that is original and unique. If your idea is based on results already displayed by search engines, Google will consider it duplicate content and debunk it. Write on a unique idea.
Ways to Check the Quality of Website Content
Here is how you can check the quality of website content:
Content originality
To make sure that your website ranks on top of search engines, the first thing you need to check is content originality and value. Before you upload content on your website, check that it is not plagiarised. There are several free plagiarism checker tools. There are some paid software like Copyscape. The annual subscription of such software may cost you around between £700 and £5,000. You can fund them with bad credit loans from British Lenders in the UK.
The originality of content is not limited to words you type. It refers to the idea as well. When you come up with any topic, you should check whether search engines show results on that particular topic or not. Search for keywords you are targeting and type them in the search bar. Google will manifest various results.
If you get a page full of exact same phrase, you should drop the idea of targeting that particular keyword. Of course, Google will not consider your content worth ranking because there is nothing new and unique.
Content must be user-friendly
Your ultimate goal is to provide solution to the problem of your target audience. If your content is not user friendly, the bounce rate of your website will go up. It is another factor that Google takes into account to determine the rank of a website. The higher the bounce rate, the lower the rank will be. Content should be easy to read so that your user easily understands what you want to address them.
Be careful with spellings, punctuation and grammar. Some online tools can refine your sentences and highlight grammatical issues. However, the best way to have your content edited manually. It not only focuses on grammar and punctuation but also videos, graphics and tone you used in your content.
Read more: 5 Grammar Editing Software You Should Use
Content must provide accurate information
Google also looks for accurate information. Content value enhances when you provide accurate information to the user. Make sure that you have taken information from most reliable and trustworthy source. Misleading information not only affects the quality of content bust also calls into doubts on your research. Readers may also raise questions on your knowledge and research and as a result, they may consider you as a rip off. You must check all facts before uploading them in content.
Check Presentation
Presentation matters a lot when it comes to riveting content. After publishing content, you must check that it is easy to read and not boring. Plain text makes content monotonous and readers will go off it. Eventually, the bounce rate will soar. It must have images, videos and graphics so that your audience could sink their teeth into.
Make sure that your content is formatted. Use bold, italics and underline like features to highlight important information. Use short paragraphs, bullet points, and conversational language. Make headings and insert images between paragraphs.
The content should be comprehensible so that readers can get the idea quickly. Images and infographics should be relevant to the information you provide in your content.
Keywords and internal linking
The use of the keyword must be smartly. You will never force keywords into your content. Google never appreciates keyword stuffing. It is a good idea that you use keywords in headings as it helps users understand what your content is all about. Do not repeat the same keyword throughout the content. Use similar terms instead.
Interlinking is a must to navigate users from one page to another. Make sure that all these links are working fine.
The bottom line
You can check the quality of your website content with various free tools. However, you should use paid software to use advanced features to get more desired results. You are likely to end up paying around £1000 for such software. Bad credit loans with no guarantor can be a good source to finance them in case you are running out of money.
