Guest posting has announced itself as a remarkable strategy in the domain of digital marketing blog where thousands of businesses online are benefited by it. You, the business owner, are a guest to a host site. You are permitted to write quality blogs on that platform and in return, you will be receiving a readymade target audience as well as backlinks to drive traffic back to your site.
However, guest posting is not just about writing high-quality articles to optimize the information gain of your audience but is also about managing backlinks for SEO. There are tons of factors on which your ranking may be dependent but backlinks are indeed pivotal.
You have to make a great balance between On-Page as well as Off-page SEO to improvise the visibility of your site on the internet. All these require utmost precision which is why you can also head over to a suitable Guest Post Marketplace to Buy Guest Posts if you think writing articles is not your cup of tea or don’t have the right resources to work on it.
Many people have questions over the importance of backlinks and how they play a decisive role. Well, backlinks are tracked by Google to rank your page in accordance. Different search engines have different factors and hence, they need a way to track your site. After a successful reach is made to your site, Google can track keywords, relevance and the user experience at the site to rank the page as per the web search. Guest posting is a proven strategy for backlinks, and here is all you need to know about backlinks and their types.
Backlink, also known as a link, is the URL of your website, social media account, etc. that is permitted by the host site to include in your article. You can place the link anywhere in your blog.
Some people prefer to keep it in the author bio, while the others prefer to keep it within the main body of the article. Links kept organically throughout the article have a higher click-through rate compared to the ones in the author bio but, in case, you decide to add it to author section, then you should know how to write a proper author bio. Generally, there are two types of links:
Do-follow links
All links unless specified otherwise are do-follow links. As the name suggests, it enables the search engines to follow your site and discover you. It also helps in improving the domain authority of the website which results in better ranking of keywords.
No-follow links
If no-follow is specified to a link, it is turned into a no-follow backlink. These are of no additional value and such links play no role in your page ranking. Their origin dates back to 2005 where spam of comment was an issue in this field. Other than that, sponsored content or an endorsement can be mentioned with a no-follow tag.
You can fit in the link as an anchor text as well. Anchor texts are texts that are hyperlinked with your link. It is clickable and when a user clicks on it, it will lead to the site hyperlinked. It is advised to use the most appropriate keyword as an anchor text so that you can prompt more clicks from the users. This will benefit the number of leads as well.
Apart from on-page SEO, your prime focus should be on the quality of your article. Whatever you write must add value to your audience. You need to also keep different approaches in mind while guest posting and consider the fact that not every time your guest post will get influential reach. Different approaches can give different results and different opportunities to collaborate with other fellow bloggers and influencers.
You can also accept suggestions from prolific guest blogging services and other authoritative persons from the host site regarding guest posting and SEO. As you will be having a larger target audience to aim for, you can project your thoughts and ideas in a more natural way to reach out to a greater number of people.
As per reputed Guest post marketplaces, it is advisable to post on guest posting sites that have a higher domain authority. Generally, domain authority of websites that you guest post on must be greater than 25. This is because of Google’s ratings. If you have received a link back from a highly authoritative site, Google will rate you accordingly and the results will also be reflected in the traffic that your site receives.
That was all about backlinks. Once you are familiar with it, you need to find out the right sites to guest post on. This can be done with the help of advanced Google Search parameters. If your domain is digital marketing, you can search on Google “digital marketing guest posting opportunities” and the number of sites that accept guest posts will be displayed. You can change the term guest posting opportunities with other words such as contribute to us, write for us, etc.
That was all about guest posting and backlinks. As we said, you can Buy Guest Post as well as Sell Guest Posts from a suitable Guest Post Marketplace. Other than that, guest posting is one of the most acknowledged techniques in the field of digital marketing that every business must think of so start it asap to leverage its benefits.
