When it comes to boosting the rankings of a website, there are lots of different tactics you can apply. However, when talking about tactics that offer the best results, there is often a heated debate between guest posts and niche edits.
If you are a company looking for blog posting services to improve your online authority or you are just a startup learning about guest posting and niche edits, you have come to the right place. In this article, I am going to highlight the main benefits and differences of both of these tactics so that you can make up your mind. So, without further ado, let’s get right down it.
What is a Guest Post?
A guest post or a guest blog is a piece of content that you generate for someone else’s website. While you might be wondering how is publishing and generating content for other people’s websites going to help you, guest posting has been one of the best link-building techniques in the past decade as it allows businesses to make contacts as build relationships.
Benefits of Guest Posting
Guest posting offers a number of benefits for businesses. Regardless of which niche you belong to, you can easily find other websites to link to, meanwhile establishing yourself as an authoritative figure in the industry. Here are some of the most prominent benefits of using guest posting for your business.
● Expand Your Network
The very first and the most prominent benefit of guest posting is that it allows small businesses to compete with others by expanding their network. By posting on other people’s websites, you get a chance to participate in their community and invite them to your website.
● Instant Exposure to Relevant Traffic
Another benefit of going for guest posting is that you can spark the interest of a relevant audience. If you pick out the most relevant websites in your industry and then post your articles on that website, you will get access to an already developed audience.
● Improve Your Online Authority and Grow Brand Awareness
With such huge competition in the market, your online authority speaks volumes considering that customers only want to link to the best business in the market. Guest blogging is a great way to let the audience know how you can help them and tell them what your company does.
How To Do Guest Posting?
● Find Relevant Websites
You need to begin your search by finding websites that are relevant to the topic of the article you want to write. If you are able to identify blogs in your niche where there is already an established audience, you can easily achieve your goal.
● Analyze Your Competitors
Your next step should be to do a little digging and find out what your competitors are doing. In-depth competitor research is going to help you identify plenty of ideas that you can use to optimize your guest posting campaigns and get the most out of them.
● Generate Content Ideas
Once you have selected the websites you want to link to and have properly analyzed your competitors to see what they are doing, you need to start coming up with topics that you can write about. Your article topics need to be relevant to the blog you are posting and your business.
● Craft a Guest Posting Pitch
While there are some publishing websites that allow random people to post content, if you want to post on high DA websites, you will need to prove that you are adding value to their platform. A professional guest posting pitch is the best way to do so as you can capture their attention and convey your message.
● Publish Your Articles
In the last step, you are left with publishing your articles. If you are publishing your content on a high DA website or blog, the webmaster is going to charge you for it. The higher the DA of a website, the more it is going to cost you to link to them.
What is a Niche Edit?
Niche edit is a link building tactic in which a contextual link is added into an existing article or blog. It is simply an addition to an already existing piece of content with some intent. However, not all niche edits are the same, which is why you need to hire professionals.
Benefits of Niche Edits
● Better Scalability and Faster Results
When compared to guest posting, niche edits are a link building tactic which tends to be much faster and offers more scalability. As it doesn’t involve creating new content, you just need to find quality content in which you can place a link.
● Great for High DA Pages
Another reason why some marketers might prefer niche edit is that they don’t have to go through a lot of trouble when it comes to acquiring links from high DA pages. Its easier to convince a high DA webmaster to accept a niche edit than to accept a whole article.
How To Do Niche Edits?
● Look for Websites with Similar Content
Just like you would look for relevant websites in your niche for guest blogging, you need to begin with looking for publishers that contain the content you are looking for. You can then separate the websites based on DA.
● Reach Out to Those Websites
The next step might be a bit time consuming for you, but if you want to ensure efficiency, you need to contact all of these publishers manually. You can also use a link building service to do this task for you as they are already in contact with lots of different publishers.
● Buy Niche Edits
By far, the easiest and the simplest method to do niche edits is to buy them from link building specialists. Lots of SEO agencies have a good relationship with publishers and they can place your link on any website if you pay them to do it.
Conclusion: Which is Better?
While both guest posting and niche edits are two powerful ways of building links, they have their own strengths and weaknesses. Where on one side niche edits have the advantage of better scalability and faster results, you can’t deny the fact that guest posting allows you more leeway when it comes to generating your own content. So, in my eyes, guest posting will always have an edge when it comes to link placement.