Were you aware that you can monitor what customers are doing on your website?
When it comes to running a website for your business, you may wonder what you can do to improve it. However, determining that is difficult unless you know which parts of the website customers use. With a session replay program, you can see exactly what customers do on your site.
Session replays are highly effective because they give you a better understanding of what people like to do on your site. Instead of speculating what can be improved, you’ll have real data that can be used to determine what the appropriate action is.
Read on to learn more about session replay and how it can help you transform the customer experience.
What is Session Replay?
A session replay program is designed to provide businesses with several tools that can help them maintain their websites. When implementing one, you can get a better understanding of the customer journey when someone visits your website.
Within the software, you’ll see what customers do as soon as they enter your site. These programs will show customers’ pointers, what they click on, and what they’re viewing. You can then use this information to improve the website and grow your business.
Understand Your Customers
One of the main reasons that businesses use session replay is so they can understand their customers. When watching what customers often do on your website, you can get a better idea of what their experience is like. This is something that many businesses fail to do, but it’s crucial if you want to make their experiences better.
All it takes is watching a few recordings to find out what customers like and dislike on your site. After reviewing the recordings, you can make the necessary changes to make the customer experience more enjoyable and efficient.
See Which Parts of Your Site Perform Well
Whenever you make a website for your business, you’ll benefit greatly from knowing which parts of the site perform well. Session replay provides a variety of tools to let you see how long someone stays on a page, what they click on, what they look past, and more.
If you use a feature to see what customers click on when visiting your site, you can capitalize on that. For example, if you run a fitness store and most people go to your clothing, you can start pushing clothing products. Session replay prevents you from having to speculate because it provides real data to help you make changes.
Quickly Discover Bugs
Maintaining a website can be difficult if you don’t have the right tools to find bugs. Because of this, many businesses end up investing in large teams to scan their sites and ensure that everything is working correctly. While it won’t hurt to have people check the site for you, session replay can save you both time and money.
Instead of scanning the website for a minor bug that may not be on a popular page, you can watch session replays to find out if something breaks. When reviewing a customer journey, you’ll notice if anything isn’t working properly.
As soon as you find out what’s broken on the site, you can start fixing it so that customers don’t leave the site. Session replay is designed to be a simple solution to many problems that businesses have when maintaining websites.
Find Out Why People Exit Your Site
People leave websites for a variety of reasons, but it can be difficult to know why people leave yours unless you’re monitoring them. In many cases, customers will leave your site when they realize you don’t have a product they’re looking for. However, some may leave because of a bug that prevents them from doing anything.
You can use session replays to see what path customers went that caused them to leave. Monitor which pages are often left so that you can evaluate them and determine what can be done.
If customers are leaving when browsing products, you may need to introduce more things to attract them. Look at the products other competitors are selling so you can get a better idea of what your audience is interested in.
Make Better Decisions
With Glassbox session replay software and other session replay programs, you can make better decisions that will help you grow your company. A session replay program gives you all the necessary information to improve your website and increase conversions.
Even after improving a website, you can continue to use session replay to ensure that the customer experience is as enjoyable as possible. If you implement something that customers don’t like, you’ll find out quickly because the replays will show that nobody is interacting with it.
Any time you want to launch new products, you can use the session replays to convince partners why something would work. Showing them how many people interact with something on the site will ensure that people like investors will agree with your decisions.
Implement a Session Replay Program Today
No matter what kind of business you have, you’ll benefit from using session replays. As soon as you implement a session replay program, you can start monitoring your website and ensure that customers have positive experiences.
We encourage anyone that wants to grow their business to look for a session replay program as soon as possible. From there, you evaluate your website and figure out what can be done to improve the customer experience.
Check out our other articles to learn more about how to grow your business!