E-commerce applications are increasingly becoming a way of life. People prefer to purchase online rather than at traditional businesses. Even those who go to establishments use smartphone applications to read reviews and compare prices. So the statement that e-commerce applications are ubiquitous is correct.
The Mobile App eliminates the need to switch on your PC and log in with a single tap, making online purchases to your fingertips. To put it another way, the growing usage of smart gadgets, particularly mobile phones, has resulted in a spike in the eCommerce business. eCommerce applications are now available worldwide. Organizations have capitalized on the current consumer’s purchase behavior. According to e-commerce statistics, mobile shopping sales will contribute to 55% of total e-commerce revenues by 2022. Most firms are exploring a vast market that has yet to be discovered.
However, just 12% of customers found mobile shopping pleasant. As a result, there is still a lot of room for development. These two statistics demonstrate that there is a sizable niche with a lot of space for e-commerce.
Do you want to create an ecommerce platform that will enhance consumer commitment? If you intend to establish an eCommerce business, your application must have all necessary eCommerce mobile application development capabilities. You can also hire an mobile App development company for your bespoke application. Continue reading to learn about the most delicate e-commerce app features for providing a memorable consumer experience to your app customers.
What are the best eCommerce App features?
Mobile applications are being utilised as a luxury tool rather than a technological remedy. And, with the introduction of e-commerce applications, customers are increasingly abandoning brick-and-mortar businesses. Users place a high value on online retailers, whether for customer reviews, criticism, or pricing information. As a result, the characteristics of an e-commerce platform should be noticeable.
The following are the essential application functionalities you should concentrate on during all phases of your eCommerce mobile application development to keep the game going and rank better:
1. Quick and Easy Registration Process
The signup function of an e-commerce app generally irritates customers if it is overly complicated or takes too long. You must ensure that the registration procedure runs smoothly and efficiently. Everything in the business is becoming more accessible, and customers will grow bored if your registration system is lengthy and complicated. Users will not appreciate your programme if it requires too much input from them.
Allow users to log in using Facebook, Google, or Twitter, but keep in mind that some individuals choose not to connect their mobile phone service to their social media network profiles. Allow users to use their email account as a login or join the mobile e-commerce application with personalized passwords.
User Benefits – An easy-to-use and straightforward registration procedure make your software more available to the public. It improves consumer happiness because they don’t have to enter as much information to access the capabilities of an e-commerce application.
2. Secure Payment Process
Every client who desires to purchase anything from your application but cannot do so due to a lack of a suitable payment method will abandon the platform entirely. As a result, customers should have a variety of payment alternatives. Payout is something that most people are cautious about since it contains private information and bank account information.
They will only embrace the approach they have been using elsewhere. Online banking, credit card, and debit card purchases are examples of payment methods. Some individuals may want to pay with their PayPal or Paytm wallets. The majority of Asian customers are habituated to a payment mechanism known as Cash on Delivery.
User Benefits – People are far more likely to finish a transaction and return to you if they can pay quickly and securely. Furthermore, the usage of one-click payment instructions improves the rate and volume of orders.
3. Push Notifications
Only if text messages are adequately created to attract and benefit people will they generate sales for your company.
Only if push notifications are appropriately created to attract and give value to consumers will they generate sales for your company. When new consumers sign up for your application, inquire whether they would mind a willingness to receive from your e-commerce business.
It will allow text alerts, which will serve as an ongoing reminder of your e-commerce application. They can notify consumers of unique, tailored, or limited-time offers, new product releases, discounts, orders, and shipping status updates. Users are more inclined to visit your e-commerce app after obtaining alerts on their smartphones. It is one of the most significant e-commerce app features since it helps you improve conversions and income.
You may, for example, deliver weather-based alerts to customers in geo-locations that see a rapid spike or dip in temperature. While providing messages to inactive individuals is voluntary, it is not negotiable.
User Benefits – Push alerts enhance the customer experience since they are an excellent method to involve your consumers, maximize contact, and sustain efficient communication with customers.
4. Product Gallery
A product page must have complete details about a product, along with the pricing and images. It’s also vital to guarantee a good UI/UX experience and simplicity of usage.
The merchandise gallery is where most consumers make their final purchasing choice. Some clients prefer older purchasing since it helps them to evaluate the essential products better. Their worries, however, may be resolved by thoroughly illustrating a product using images from various viewpoints and settings.
User Benefits – The item gallery enables users to assess the goods from many perspectives and feel more secure in their selection.
5. Augmented Reality
Augmented reality is transforming people’s purchasing interactions and will be one of the crucial mobile e-commerce developments in 2021. Customers may engage with the specific product from the touchscreen of their mobile device. Users may see an item and how it will seem in real life using the augmented reality function. Sephora and IKEA are excellent instances of using augmented reality in mobile e-commerce platforms. Although you will require specialist mobile application development knowledge to create AR apps, the expenditure will be well worth it.
User Benefits – Shoppers may deliberate judgment before hitting a buy button, courtesy of AR technology.
6. Shopping Cart
A cart is designed to help consumers complete their online transactions. It is a must for any online marketplace, and mobile e-commerce applications are no exception. The shopping basket estimates the entire amount of purchase at payment, including taxes, shipping, service fees, and so on. Users may use this tool to pick products, examine them, and delete or add more things before finalizing. If customers have submitted an item to their shopping cart, it indicates that they are serious about making a purchase. They are not required to buy right away but can sign out and come back later to finish the buying process without sacrificing any selected products.
User Benefits – In the latter phases of the decision-making phase, the cart makes life easier and offers consumers comfort and efficiency. It ensures a good customer experience while also saving time trying to make purchasing more effective.
7. Shipping Options
When a purchase is made, it is critical to convey the merchandise to the customer’s delivery location. You can improve sales and decrease cart abandonment by providing your consumers with quick and low-cost shipping services. People are much more inclined to buy when they realize that the firm will send the product to their door in the least amount of time. As a result, to give a fantastic shopping experience, you must offer consumers the option of delivery service.
User Benefits – In some instances, internet buyers are willing to spend a more excellent price to deliver an item promptly. They can acquire their purchase within the time limit they choose, thanks to shipping choices in your mobile e-commerce application.
8. Delivery Status Tracking
Your consumers will love the e-commerce app’s order tracking function. It enables users to monitor the product and constantly monitor the status of an order’s delivery. Honesty in your interactions with your consumers will increase their confidence and commitment.
Confirm that your eCommerce mobile application tells customers when a product has been delivered, when they can anticipate it to arrive and whether there were shipping delays. This increases transparency on your side and builds user loyalty to the brand for all purchases.
User Benefits – Customers may anticipate the precise day and time of order fulfilment and enjoy high-quality assistance even after they have completed the transaction, thanks to accurate and quick monitoring facilities.
9. Easy Return Policy
Buyers still face risks while purchasing online, and the items they get do not always fulfil their promises. If they can’t discover an e-commerce company’s cancellation policy, some visitors leave their shopping trolleys. They are more inclined to buy from you again if you make the initial process straightforward and transparent for them.
Everything is becoming a single touch, click, or tap. The current craze for everything is “less is more,” which has inevitably extended to mobile apps. The value of eCommerce applications with few clicks outweighs the significance of apps with outstanding aesthetics. This should be considered before returning the product. A one-tap return would just be ideal.
User Benefits – A liberal e-commerce return policy alleviates buyers’ apprehension about acquiring a product online without first seeing it.
10. Quick Customer Support
Because you cannot connect with your consumers face-to-face, the online buying process differs considerably from the conventional physical stores. Offering e-commerce customer support through chatbox, email, or phone lets you interact with your consumers and resolve their concerns immediately. You may also boost your customer experience by providing a response to help consumers right away or at a predetermined callback schedule.
Allowing your users to access and receive assistance from your customer support team may be a key differentiator for your eCommerce mobile app.
It is typical for eCommerce firms to offer email and phone assistance to their consumers. You may also build compelling customer support profiles on social media and in-app live chatting alternatives. Customers will feel appreciated and loyal if they receive prompt replies from your company.
User Benefits – Your consumers may be confident that they will not be left in the dark. Customer service ensures a smooth user experience and helps visitors feel secure when purchasing with you.
The principal prerequisites:
To minimize extra expenditures and time waste, the e-commerce application development approach must be well-planned. Take this into consideration to ensure that your e-commerce apps run smoothly:
Protection
To make a transaction, e-commerce programmes acquire a large number of confidential information from users (banking, shipping/home address, email, and so on). Your first responsibility is data security. Your e-commerce platform would never make the peak of app store rankings if you did not ensure the total protection and reliability of customers’ private information.
Design of UI/UX
Your smartphone e-commerce platform’s UI/UX design must be aesthetically appealing and easy to use. Note that it is the first thing users observe when they launch your app. They choose whether or not to use an e-commerce app based on how often they enjoy the platform’s design.
Stability
Defects and crashes degrade the entire consumer experience. Users will not utilize apps that are inconsistent or unbalanced. To begin stabilizing an e-commerce application, do frequent quality-control tests and gather feedback from users.
Scalability
Before you have thousands of customers, you must ensure that your e-commerce programme is flexible. The app’s scalability refers to its capacity to accommodate an increasing number of consumers and demands. Even if the service demand grows, the expandable system can retain its performance.
Conclusion
With the eCommerce sector expanding like never before, the rivalry is becoming increasingly fierce. It is critical for the sustainability of your firm to provide your app with all of the necessary eCommerce mobile app development capabilities. After you’ve created a user-friendly, flexible application, you can take your eCommerce business to new heights by developing a comprehensive marketing plan for your app.
