Small businesses need to be critically evaluated with a diligent execution plan so that the organization yields profitable results. However, the process of executing a sound marketing strategy is not an easy task unless the marketing manager knows it all. Since the marketing managers are responsible for achieving goals and meeting the set key performance indicators, they must have command of a few free social media management tools. Relevant tools and techniques will help the business flourish steadily and will also help lessen the burden on the team.
Even though a gazillion tools are available for your rescue, it is also true that only a few can be the best-suited options for your business. Instead of going for paid plans, a better idea is to try out those tools that offer basic features for free and also help you a ton.
This blog includes a list of free marketing tools that can save your life from all the managerial chaos.
Free Marketing Tools for Brand Marketers
Explore these tools and tick down the ones that suit your business best.
Social Champ
Owning a business requires a bulk of responsibilities and tasks to be managed. This digital era offers free social media management tools to integrate to serve you right.
Social Champ is a social media management tool that can help you to organize, schedule, and plan content within a single dashboard. It supports eight social media platforms and offers a free sign-up. You can integrate three social accounts of any platform, schedule posts, evaluate the best time to post on social media, and manage conversations within this tool with unlimited scheduling using the free plan.
If you want to make your brand’s digital presence stand out on every platform, then among the rest of Hootsuite alternatives, this tool must be in your social media toolkit to be your ultimate virtual manager.
Grammarly
No matter what type of business you own, content writing is an essential element of the internal and external affairs of the brand. You might need to prepare a proposal to pitch in front of your clients, or a quirky e-mail is needed to announce the campaign launch of your new product.
Summing up, creative and grammatically correct content is a necessary element. Grammarly will assist you with your content by analyzing the correctness and offering suggestions for clarity and conciseness of the message.
Grammarly offers a paid premium version that is nothing less than a writing tutor, but even with the free version, you can do wonders with your writing.
WordPress
WordPress is a versatile free content management tool that helps you to build websites with various functions and plugins. It is an open-source platform where anyone can create a website, even without coding knowledge.
It offers content management features, including post scheduling, embedding links and images within the blog posts, additional editors, and website security.
Themes and plugins are the most applauded features of WordPress. You can also use add-ons and extensions to make metrics for landing pages easier to track. Hence, multiple tasks of content management can be executed without hassle on this one-step tool.
Google Analytics
Tracking the performance of your marketing strategy is important to strive for betterment constantly. As a brand manager, your responsibility includes tracking metrics on each social media platform and assessing what kind of content is making waves. Google Analytics helps you perform this task.
With Google Analytics, you can get a ton of info and real-time statistics about the traffic on your website free of cost. Using this tool, you can see the audience’s persona and also evaluate what days and time is the best time to post on social media about your brand.
Canva
Captivating designs play a great role in promoting the brand and catching relevant eyes. Your message may be strong, but if the design is too dark and less appealing, you will not make any impact.
Canva is a free design tool that can help you create the design of your choice and interest with maximum ease and zero cost. Using this tool, you can make posters, presentations, infographics, banners, e-cards, certificates, and more.
Canva offers built-in templates to choose from. You can add or delete elements, place stylistic text, and add customized images according to your preference. Hence, Canva is the ultimate solution to your design hassle.
Google Trends
Literally every other day, you may see a new trend or campaign taking over the internet. You might even see your team members talking about the latest trends and terminologies that you do not know.
This is why every marketing manager is usually very critical of the trends and campaigns and tries their best so that the brand may not miss out on any of them. Since trends are a great way to promote your brand by participating in them, tracking them becomes important.
Google Trends is an efficient tool where you can search any term you hear more often than usual and see what Google Trends say about them. This technique will help you create marketing strategies based on the latest trends. For example, search for YouTube Shorts and see how they are growing as a trend and can help you with your YouTube marketing ideas.
IsIt WP Headline Analyzer
A strong headline is one that can catch attention immediately. Imagine you are scrolling, and you suddenly stop at an attractive headline that says, “No, you do not need to be good at everything – know why.” Now, this is something that will give you a curious call.
Headlines of your content should be strong in terms of SEO. You will get higher ranks in search engines with a clickable SEO headline. This headline analyzer checks the headlines and gives a score on the basis of word count, character count, emotional element of the headline, tone, power words, uniqueness, and more.
The better the headline scores, the more effective it will be in terms of SEO. Hence, you can create a perfect headline to introduce your content with an amazing tool for free.
UserPeek
Fresh products are no doubt unique, but they do require a credit assessment or product testing so that you can evaluate if it is ready to go in the market.
UserPeek is a free testing tool for testing any product or service by introducing them to real users. Try it once, and you will agree that this is a useful tool. Usability defects, audience insight, interface reviews, and more can be detected through this tool.
The tool offers a wide range of test templates, tasks, and scenarios to test apps, products, websites, and images. Hence, building a perfect product becomes possible with this tool.
Hemingway App
Ad copies play a vital role in sending your message clearly to the audience. Hence, it is crucial that you stay critical and vigilant while creating ad copies for your brand.
Hemingway is another forever free-to-use tool. It can help you create crisp, concise, and clear ad copy. You must stay conscious while creating content so your reader does not feel bored and lose focus.
This tool takes care of the creative aspect and intriguing factor of the content copy. It offers a readability score and gives suggestions to improve the content. Using this tool will significantly result in eye-catching ad copies and a massive promotional campaign in the run.
Ubersuggest
Small businesses involve SEO and keyword optimization to gain maximum visibility and credibility ahead of the audience. Ubersuggest is a tool that provides you with keyword suggestions and content ideas to integrate within your content.
You can gather suggestions, optimize the content, and craft it accordingly to suit your business best. The right keywords will help you target a relevant audience, and your brand will connect better with people.
Open Site Explorer
Open Site Explorer is a tool by Moz to track links leading to your website. Using this tool, you can filter the links that are connected to your website and increase the authority so that your website gets a higher rank in the search engines.
The tool offers comparison and filtering metrics for free, but you need to get a subscription to get your hands on advanced features.
Related: 10+ Digital Marketing Tools that You Should Explore
Free Tools – Cherry on the Cake
Free social media management tools can be the ultimate solution to boost a business instantly. Several complex tasks can be done with less time and effort spent with free social media management tools; for example, you can easily schedule Facebook posts with a social media scheduling tool. Whether tracking performance metrics of your business marketing strategy or keeping a check on what your competitors are up to, efficient social media tools can do it all.
However, you must know the requirements of your brand so that you know which tool is the most relevant to you. Do not waste hours on tasks that can be done through a tool. Check out these options and witness your brand generating great profits.
