Email marketing is one of the most powerful strategies for digital marketers. In fact, 79% of marketers rank email marketing as their most effective channel.
That being the case, newsletters play a vital role in any email marketing strategy. They let you engage customers and visitors and inform them about promotions and news about your brand.
WordPress newsletter plugins will help you create stunning newsletters from your WordPress dashboard. And you can get free newsletter plugins from the WordPress Plugin Directory.
In this guide, we’ll cover 9 of the best free WordPress newsletter plugins you can use to build and grow your subscriber list.
What Is a WordPress Newsletter Plugin?
A WordPress newsletter plugin helps you create and send email newsletters directly from your WordPress dashboard. Some newsletter plugins also allow you to build eye-catching popups and sign-up forms to attract website visitors and grow your email list.
Factors To Consider When Choosing a WordPress Newsletter Plugin
Choosing the right newsletter plugin may be initially daunting since the WordPress Plugin Directory has over 60,000 plugins.
To help you narrow down the search, here are the most crucial features to look for when picking a WordPress newsletter plugin:
- Email deliverability: The plugin should have an SMTP server or integrate with third-party SMTP plugins to enhance email deliverability.
- Email templates: The newsletter plugin should have a library of pre-built templates and allow you to customize the templates easily.
- Ease of use: You should be able to navigate the plugin’s interface with ease.
- Detailed reports and analytics: The plugin should offer real-time reports and insights about your campaigns. That way, you can adjust and improve your email marketing efforts accordingly.
The List of Best WordPress Newsletter Plugins
Let’s now look at the best WordPress newsletter plugins to help you capture your visitors’ attention with eye-catching popups and forms and engage them with stunning newsletters.
Sender
Sender is one of the most affordable and super powerful WordPress newsletter plugins that helps ecommerce stores boost revenue and grow business through amazing features such as marketing automation, popups, omnichannel marketing, and more.
You can edit one of the many pre-built email templates or use the drag-and-drop email builder to create your newsletters from scratch. Every template is mobile responsive and customizable. As a result, you can send stunning newsletters directly from your WordPress dashboard to engage customers on any device.
The newsletter plugin lets you grow your email subscribers with eye-catching forms and popups (e.g., spin-to-win popups) and increase your sales with automated abandoned cart emails.
In addition, the smart segmentation feature automatically tags new signups based on predefined conditions. Personalization allows you to customize your emails based on users’ needs to boost conversions.
Sender also provides real-time reports and analytics to help you stay on top of your email marketing metrics, including open and click-through rates.
Key Features:
- Email and SMS marketing automation;
- Drag-and-drop design builder and free library of newsletter templates;
- High email deliverability;
- High-converting popups and signup forms;
- Real-time reporting and analytics, heatmap;
- Smart segmentation and personalization.
Pricing: Free Forever plan available. Paid plans start at $8 per month for up to 2,500 subscribers and 30,000 emails.
MailPoet
MailPoet is a free WordPress newsletter plugin that helps small businesses build their email lists without leaving the WordPress dashboard.
The newsletter plugin offers over 50 premade templates you can customize with the drag-and-drop editor. You can also use your WordPress library to create your own designs or add images and other media types.
MailPoet also integrates with WooCommerce. That means you can add a signup form on the checkout page to collect customers’ data and encourage them to buy more from you.
The plugin’s insightful analytics tool helps you track how well your email marketing campaigns are doing and adjust them accordingly.
Key Features:
- Newsletter subscription forms;
- Interest and behavior-based segmentation;
- Pre-built email templates;
- Reliable email delivery;
- Google Analytics integration.
Pricing: Free plan available. Paid plans start at $10 per month for up to 500 subscribers.
Constant Contact
Constant Contact is another WordPress newsletter plugin you can use to build your email list and engage subscribers with newsletters.
WordPress plugins like WPForms provide built-in Constant Contact integration. As a result, you can create and distribute subscription forms quickly from your WordPress admin.
The platform also has beautiful templates to help you send customers automated newsletters to boost sales and engagement. You can also use Segments and Tags to group subscribers and send them relevant newsletters.
The plugin’s reporting interface is simple and intuitive. It has bar charts that show the most important metrics in a way anyone can understand, including beginners.
Key Features:
- Email marketing automation;
- Detailed reports and analytics;
- Pre-built email templates;
- A/B testing.
Pricing: 60-day free trial. Paid plans start at $12 per month for up to 500 contacts.
The Newsletter Plugin
As the name implies, The Newsletter Plugin is a popular WordPress plugin that lets you create and send newsletters on your WordPress dashboard.
The visual, drag-and-drop editor has general and special content elements such as GIFs. You can drag and drop these components to build beautiful and engaging email newsletters.
Furthermore, you can create automated email campaigns based on the newly published blog posts and use advanced targeting to send the emails to the appropriate segment.
The Newsletter Plugin integrates with multiple tools, including Elementor and Gravity Forms.
Key Features:
- Drag-and-drop editor;
- Compatible with every SMTP plugin, such as WP Mail SMTP;
- Advanced targeting;
- Customizable subscription widget;
Pricing: Free plan available. Paid plans start at $69 per year for three websites.
Sendinblue
Sendinblue WordPress plugin ranks as one of the best SMTP email marketing services with high email deliverability.
The email tool is effective for creating opt-in forms and tracking your metrics and results. It offers an easy-to-use drag-and-drop email editor that is ideal for email marketing beginners.
The platform also has an AI algorithm that helps you select the best time to send bulk emails and ensure most messages reach the intended recipient.
Key Features:
- Custom subscription forms;
- Drag-and-drop builder;
- Sendinblue’s SMTP for enhanced deliverability;
- Real-time reports and insights;
- Marketing automation.
Pricing: Free plan available. Paid plans start at $25 per month for up to 20,000 emails and unlimited subscribers.
HubSpot
HubSpot offers a premium WordPress newsletter plugin to create email newsletters on your WordPress site.
With HubSpot, you get many advanced features, including CRM, email marketing, sales tools, website builder, and automated workflows.
The email marketing feature helps you design professional-looking newsletters using its drag-and-drop editor and various templates with customization options.
Another great feature of HubSpot is its comprehensive dashboard. It allows you to customize your workflow to suit your needs quickly. Its seamless integration with HubSpot’s CRM will help you create personalized content based on your customers’ preferences.
Key Features:
- Lead generation and management;
- Email marketing automation;
- Pipeline management;
- Contact management;
- Reporting dashboard;
Pricing: Free plan available. Paid plans start at $50 per month for up to 1,000 marketing contacts.
Mailster
Mailster is a newsletter plugin for WordPress websites that helps businesses create and send newsletters directly from their WordPress admin. It enables you to build automated email campaigns based on RSS feeds.
The platform offers autoresponders that ensure your newsletters are delivered on time. Just choose your preferred schedule, and the tool will do the rest.
The newsletter plugin integrates with Unsplash, giving you access to millions of stock images to create engaging newsletters.
Another outstanding Mailster feature is its detailed analytics. You can track open, click-through, and unsubscribe rates and even monitor individual subscriber activity.
Mailster also offers WordPress SMTP plugin support, built-in subscription widgets, and single and double opt-ins.
Key Features:
- Free and premium templates;
- Real-time reports and newsletter campaign insights;
- RSS email campaigns;
- Advanced segmentation.
Pricing: Paid plans start at $49 per year for one website.
Icegram Express
Icegram Express offers a newsletter and marketing automation plugin for its WordPress users. It also lets you send new blog post notifications and email broadcasts.
The platform helps you add a subscription form to your WordPress website to collect leads you can nurture with effective newsletters. You can create these newsletters using its drag-and-drop visual email editor, which has a simple interface.
The automatic list-cleaning feature lets you remove newsletter subscribers who never open your emails to keep your list healthy.
Key Features:
- Send elegant newsletter emails;
- Drip autoresponders;
- Triggered email workflow;
- Automatically send new post notifications.
Pricing: Free plan available. Premium plans start at $129 per year.
ConvertKit
ConvertKit is a popular email marketing service that helps creators grow their audience. It gives you the tools to design beautiful landing pages and opt-in forms that convert your WordPress visitors into email subscribers.
You can also use the newsletter plugin to segment your customers based on their behavior and interests. That way, you can send highly personalized and relevant campaigns to recipients.
Some email campaigns you can set up include welcome email series, abandoned cart, and thank-you emails. The platform also has pre-built templates that make it easy to design newsletters for your email marketing campaigns.
ConvertKit offers a high email deliverability rate, so you can be confident your subscribers will receive your emails any time you send them.
Key Features:
- Unlimited landing pages and forms;
- Audience tagging and segmentation;
- Live chat and email support;
- Automated email sequences;
- Visual automation builders;
- Third-party integrations with ecommerce tools.
Pricing: Free plan available. Paid plans start at $15 per month for up to 300 subscribers.
Key Takeaways
There you have it — eleven of the best WordPress newsletter plugins to engage subscribers and grow your email list.
Selecting the best WordPress newsletter plugin for your website will depend on your business needs. But the best plugins should have the following:
- High email deliverability;
- Library of email templates and a drag-and-drop editor;
- Easy-to-use interface;
- Detailed reports and analytics.
Ultimately, your budget, the features you want in a newsletter plugin, and the size of your email list will influence the kind of plugin you pick.
