The skill of cold emailing is tougher than other methods of communication. The first cause is that the sender of the cold email does not have an established relationship with the receiver. The second reason is that cold emailing does not involve non-verbal feedback. Owing to this, the sender cannot amend the communication flavor in real time. An efficient cold email marketing agency, like Pearl Lemon Leads, does not use a template for cold emails.
In an experiment, Shane Snow sent one thousand cold emails to executives. He did not get a single response. Then, he selected a smaller section of the group, modified the cold email by following five principles, and got some responses.
1. Tailor the Content of the Email
You have to personalize the content of the email. The receivers must believe that you have tried to understand their problems. The content of the cold email must become evident that you have contemplated the receiver, the view of the world in the eyes of the receiver, the interests of the receiver, and the receiver’s goals. Lastly, the email must have the reason for you sending the email to the receiver and not to some other person.
2. Prove Your Credibility
You are a stranger to the receiver. For the receiver to begin any activity with you, you must prove credible. The strongest form is to include the name of a person with whom you are connected. When the receiver finds that you have a mutual friend, the receiver does not consider you a stranger.
3. Share What the Receiver Wants
The basic precept is that a person takes much effort to relieve themself from pain rather than fetch pleasure. When a receiver gets a cold email, the receiver’s mind has the following thoughts: Why should I care about this email? Why should I respond to it? Therefore, the sender must do proper homework and find out the pain points of the receiver. The email should highlight these pain points and the solution that the sender can offer to the receiver to alleviate this pain.
4. Adhere to the Brevity and Action-Oriented Content
It is a well-known fact that short emails entice the reader. If possible, present the content in the form of lists and tables. Moreover, a picture is worth a thousand words. Toward the end of the email, you can request some action from the receiver. Such action-oriented emails get maximum responses.
5. Appreciate the Receiver and Express Gratitude
You are accosting the receiver. Therefore, render some power and status to them. The email should have a hidden meaning that you are vulnerable, and they will get some satisfactory inner feeling if they opt to assist you. Lastly, you need to appreciate their actions and thank them.
Pearl Lemon Leads creates customized cold emails that customers love to read. The Manifest has included this agency as the “best email marketing consultant” This is robust evidence of the class of their work.
