The site’s appearance on the Internet implies its subsequent ranking and promotion to the top places. This is a legitimate desire of every business owner, but it is feasible if your online resource is appropriately optimized. It is possible to achieve good results if there is trendy and quality content and internal relinking. In this case, other sites can refer to you as authoritative. However, this is not the limit of search engine optimization. Every site owner should understand what link building is, its types, and how to use external links properly.
What is the basic concept of link building
This is a search engine optimization (SEO) strategy, consisting of getting links to your site from other Internet resources. The main purpose of the process is to increase the website’s ranking in the search results, thereby attracting more traffic. It is carried out through the publication of articles on thematic sites. Moreover, the texts necessarily contain a link – open or closed, to the promoted site. When clicking on it, users will be redirected to a resource.
Quality external links from other sites are considered one of the most important factors influencing your site’s ranking in search engines. If you look at it from the point of view of SEO, such link mass is also called “backlinks“. However, the reason for poor site ranking is often improperly organized internal linking of the site, i.e., filling the static page weight. That’s why link building is important for seo and website growth in SERP.
Benefits of using Link Building
Link building helps increase your brand awareness, expand your user base, and find new opportunities to grow your business.
Five reasons why link building is essential for a website:
- 1. Improved ranking. The more sites link to a resource, the higher it ranks in search results. This means that your site will be more visible to users looking for information or products related to your business. To achieve this, focus on Building Strong Backlink Profiles that consist of quality and relevant links.
- 2. Increased traffic. When other sites link to yours, it can lead to more traffic. For example, if a user sees a link on sites they already visit, customers might come to visit you to learn more about the services or products you offer.
- 3. Improving authority. When other reputable companies link to your site, it leads to increased user loyalty and trust in the internet site.
- 4. Increased sales. Link-building can lead to more sales if your site sells products or services. In addition, with more backlinks, more users learn about your products or services.
- 5. Audience expansion. Implementing an external linking system can lead to the growth of your audience. When your site links to third-party resources that serve different audiences, you can get new users and customers through those sites.
In general, link building is essential in improving your site’s visibility in search results and increasing traffic and sales. However, it is crucial to understand that not all links are identical. The number and quality of links leading to your site are essential; it is desirable to get them from quality and reputable sources. Therefore, the strategy of this optimization process should be competently designed and executed to give the desired result.
How to properly build and place links on third-party resources
Note that backlinks can be different and vary depending on how they are placed and their appearance (anchored, non-anchored, permanent, and temporary). Who needs them? Businesses that want to expand their market, increase sales, newbies, increase recognition of their company, brand, and info site, as well as those who want to stand out from competitors. It turns out link building is a universal strategy, beneficial to almost everyone.
So how do you get the opportunity to post on third-party resources with redirections to your own? There are paid and free options; most often, the first one is used, so the links need to be negotiated first.
There are so-called natural links that you don’t have to earn, ask for or pay for from reputable sources. If you have interesting content and enough users, other sites whose topics are relevant to yours will form links in their content to your site pages, i.e., they will link to you.
You can also create redirects on popular forums in comments where your target audience gathers. But this backlink-building strategy doesn’t always lead to great success and requires additional steps.
So, to summarize, implementing a successful building of external links to your site is necessary:
- 1. Manual placement of links. This strategy is free and involves the independent publication of “redirections” to your resource on forums, social networks, and in the comments, where there is free access, and you have a registered account. Thus, you place a unique link, directing the user to you.
- 2. Search for links and request for their implementation. This method is better implemented through an experienced SEO specialist. A special program can be used to generate suitable sites for you to purchase links. It is essential to stick to your tactics and not just ask for placement, but to offer something in return, such as PR through your resource, mutual placement of links, indicating the authority of someone else’s site on your page, an offer to create helpful content for the donor site. In the end, offer money for publishing a link to your site.
- 3. Earn backlinks. This method seems the simplest, but it requires carefully filling the site pages with quality content. The information should provoke the audience and encourage them to share it with other users. Create unique, exciting content filled with data and graphs, educational material. In-demand content quickly becomes visible to other sites, which will consider your resource authoritative and link to it.
In the latter case, you do not need to ask anyone; link-building is done without your participation.
Related: Link Building Best Practices: Proven Methods for Building Strong Backlink Profiles
What makes your link really good?
What kind of links are considered good and will win the trust of search engine robots? Try to go to a well-known site that everyone knows about rather than a no-name or unknown blogger. In any case, follow these rules:
- 1. Authority matters. Look for those donor sites visited daily by many people, with a live audience and subscribers. To determine the value of authority, use special tools on the web.
- 2. Relevance to your topic. The concept involves placing links on thematic blogs identical to your portal.
- 3. Placement on the page is very important. Do not ask to place the link in the top or bottom blocks of the page or wherever the “donor” wants. It is unlikely to produce a positive result. If the link is placed in a place accessible to the user, he will click on it with greater probability.
- 4. Nofollow vs. Follow. For search engines, it is the weight of the link that matters; in the first case backlink is placed forever – it is better to use this technology if you are confident in the credibility of the donor. On the other hand, a temporary link or Follow is appropriate in any other case; it weighs less, so the attitude of search engines is not as demanding.
In addition, the text content matters to search robots. The concept of “anchor text” does not appear in this case for nothing. Here is an example of a query: “How to knead puffy yeast dough” will rank better than “kneading dough“. In the second case, this query is simply not interesting.
Thus, when requesting third-party links, be sure to consider all the factors and the main directions of link building. Then the search engines will favor you, and you will soon notice an increase in the number of users, sales, and customer base. And in general, expand the opportunities of your business.
