Pop-up messages are extremely powerful for engaging customers and boosting sales cost-efficiently. They allow businesses to capture their customers’ attention and get them to take action quickly. Whether you’re looking to promote a sale, encourage people to sign up for your newsletter, or simply spread the word about your business, pop-up messages are the ally you need.
However, how you display and deploy them plays an integral role in their effectiveness. From the incentive they carry to the message you display, your pop-up game has to be perfect if you want it to work. According to HubSpot, 50% of consumers are likely to engage with a pop-up message if they know there’s something to gain from it. So it’s best to plan out your strategy well and think of alluring incentives.
Below are some of the best pop-up practices that will change your entire website’s user experience for the better.
Find the right pop-up creator tool
Pop-ups should always be used strategically in order to maximize engagement with website visitors. The first step you need to take is to find the right tool that will help you craft the perfect pop-up messages.
For instance, if you are on Shopify, you have plenty of integration options, and finding the perfect pop-up app is just a few clicks away in the App Store; the same goes for WooCommerce.
Look for apps that spoil you for choice with design options and templates so that you can create onsite email pop up capture forms, present updates with captivating designs and help you transfer the same user experience to your mobile store.
Keep it minimalistic
Keep messages minimalistic and concise. When it comes to pop-ups, less is often more. Make sure your message is brief and easy for people to understand at a glance.
If you want to maximize the effectiveness of your pop-up message, attach a little incentive to them. It does not have to be something big; free shipping incentives work fine, as prospects will be quick to take advantage of that.
You can also advertise gated content, available to only those that click on the CTA or fill in the lead capture form.
Related: How to Create SEO-Friendly Pop-Ups
Effective calls-to-action (CTAs)
In order to drive website visitors toward taking action, you have to revamp your CTA practice as well. The CTAs you attach to your pop-ups should be specific and clear so that users know exactly what they need to do next; for example, “Sign up now!” or “Buy now!“.
While you might think that writing an entire message on your pop-up will prompt viewers to take action, a few simple but strong words can suffice and even work much better.
Use pop-ups with a purpose
Avoid cluttering up your site with unnecessary messages that don’t actually provide any benefit or value. Only use pop-ups when you know they will add points to the overall user experience, and consider using exit-intent popups as well.
These pop-ups work well to pique the interest of prospects who are about to leave your website. The incentives you offer for prospects that intend to leave need to be more alluring, such as 20% discounts or special freebies that will add more value to their customer journey.
Extra tips for success
Nowadays, one of the most popular pop-up message tactics is using a countdown timer to create a sense of urgency and encourage visitors to take action before time runs out. This can be particularly effective for limited-time offers or flash sales.
In addition to countdown timers, visuals or animated GIFs can also be powerful tools for catching visitors’ attention and conveying your message quickly. However, it’s important to use visuals strategically and avoid overwhelming your audience with too much information or animation.
Think of visuals that are engaging and entertaining. This way, you will delight and offer something greater to your customers in one sleek move.
Conclusion
Pop-up messages can be a valuable tool for engaging website visitors and driving conversions. By following the best practices outlined above, such as finding the right pop-up types, keeping messages minimalistic, using effective CTAs, and using pop-ups with a purpose, you can create powerful messages that resonate with your audience.
Additionally, incorporating countdown timers and captivating visuals or GIFs can help increase engagement even further. With a well-planned strategy in place and some creativity, pop-up messages can become an essential part of your overall marketing efforts and help you achieve your business goals cost-efficiently.
