Attracting clients in the real estate industry is quite difficult, especially if you are a beginner. But if you are persistent, know your niche well, and select competent employees, you can even build a prosperous business from scratch.
It’s safe to say that SEO is an important part of real estate websites. Even for the most popular agencies, organic search engine traffic is important. It helps to increase the trust of potential customers, and brand awareness and brings new sales. That’s why it’s so important to hire commercial real estate copywriters who can drive traffic and explain your properties to potential buyers.
What is commercial real estate?
This is a prefabricated term, which refers to any real estate where people cannot live permanently. The most obvious examples of real estate content are cafes, restaurants, offices, shops, hotels, etc.
Experienced realtors distinguish the following types of real estate copy examples:
- Free space that can be used for any purpose. They are usually arranged in sports complexes, bars, hotels, and other service facilities.
- For retail. They are intended for various shops, salons, and pharmacies.
- Office. This category includes both large office centers, where there are many representative offices of different companies, and buildings with one owner – some large corporations.
- Industrial. This variety includes various production facilities, as well as storage facilities.
- Social. Hospitals, medical centers, airports, and train stations – are not all categories of objects that relate to commercial real estate for social purposes. One thing unites these buildings: they are important not for an individual or a company, but for the functioning of society, supporting the population of the country.
- Apartments. This is conditionally residential property. Usually, such “apartments” are rented for a day, but it happens that people live in them permanently.
Make your site engaging and selling with our recommendations
The main SEO tips for real estate websites are as follows:
- Compilation of a semantic core: search for key queries that will bring the target audience from the search engine.
- Search and selection of priorities based on the strategy and possible budget for SEO.
- If there is no budget sufficient to immediately get ahead of competitors, then at the beginning of work we promote low-frequency and low-competitive or regional, seasonal requests to the TOP.
- When the site gains trust, we promote mid-frequency queries, look for growth points, especially pay attention to what competitors have missed, and try to respond to trends, the season, and promotion news.
Each country has its competition, but for most sites, the number of pages in the Google index numbers with a large number of zeros. It is unrealistic to evaluate such a large number of pages with content written by real estate copywriters. Pages with ads for the sale or rental of real estate are designed by users according to a template, upload their photos and often this is monetized, that is, each ad is placed for a fee. – mentioned by Jasen Edwards, chair of the Agent Editor Board at Agent Advice.
Here are some growth examples for your real estate content sites:
- Blog and news – ask your real estate copywriters to write the most up-to-date offers and preferably also give them to the media to put links to your site.
- Comments, questions, and answers – a copywriter for real estate can also add based on SEO tasks, for example, when you need to work out a key request with slang.
- Translation of the site into different languages, at least landing pages. This will provide demand among the users of different countries.
How quality real estate content affects agency’s bottom line
Properly written real estate copy examples for your website will help your company make itself known, attract new customers, and share its experience, which can increase the trust of potential customers in you. Each written material should be built through a digital marketing strategy and include SEO content.
Before you start writing real estate content, it’s important to fully understand what you’re selling.
What your real estate copywriters need before writing content:
Collect the information
It is necessary to find out who the owner is, what the property consists of, what materials were used in the construction, whether there is parking, what area it is and what is nearby. You must also indicate the technical characteristics, terms of sale or lease, price, and necessary documents for processing the transaction. Next, you need to analyze all the data and choose from them the components that will help sell real estate copy examples. Also, remember to remind your copywriters of the main advantages of this building and working with your company.
Don’t forget to tell potential buyers about any problems
Real estate copywriters should at least briefly mention the potential problems. They should provide the information you have and encourage the buyer to inspect the item themselves and seek professional advice. This increases confidence in you and helps to avoid problems later.
A copywriter for real estate must understand perfectly what target audience they are addressing. Content should be focused on each potential client as a person. He can independently conduct an analysis or contact your marketing specialists. If the text is close to a specific type of buyer and meets their needs, then you can count on a much greater response and increase in sales conversion.
Your copywriters also need to optimize the text for SEO and add the necessary keywords so that search engines can see your content. That is why it is so important that your copywriters know this area. The share of the organic search traffic for real estate sites is usually 30-40%, sometimes even higher, depending on countries, regions, and seasons. At the same time, there are undisputed leaders all over the world, who are not formally monopolists, but actually, capture a significant part of the search results for all real estate queries.
Also read: 6 Popular Marketing Apps for Real Estate Agents
Thus, we can conclude that high-quality and elaborate content in the field of real estate is very important. It will allow your company to grow and make more profit. The main thing is to choose high-quality and professional copywriters who can analyze such a large amount of information and extract the most necessary from it.
