Want your business website to rank higher in search engine results but don’t know how to do that? Don’t worry as there are many different SEO (search engine optimization) strategies that you can implement that will give your small business the exposure it needs to compete with the big guys. In this article, we will share with you several of these simple strategies that you can use right away to increase the visibility of your website.
Local Landing Pages
If your business offers service in more than one community where you are located, an effective website SEO tool to personalize and localize content is through the use of local landing pages. The best way to determine what communities you should create local landing pages for is to take a look at your customer database to see where they all come from for your service. The use of local landing pages will boost the visibility of your website and give the impression that your business focuses on the community a website visitor comes from. This helps to build trust and loyalty with potential new and existing customers living in nearby communities.
Responsive Website
Data shows that the majority of Google searches these days originate from mobile devices. This means that there is a huge portion of the population that is not going to see your business online if you have not implemented a website that also works on handheld devices. With a fully optimized website, a visitor can land on your home page with a tablet, desktop or laptop computer, phone, or other device and still be able to access the content contained in it without a problem. The idea of a responsive website is that it gives all users access which allows for a good user experience that helps your business reputation.
Long-Tail Keywords
If you are already using keywords in your website, you may be giving your competitors a run for the money. But to keep up with current trends, long-tail keywords are the way to go. Studies indicate that long-tail searches result in 2.5 times better outcomes than just short-tail keywords. When you think about it, long-tail keywords allow for slightly more information you can use related to your business which should narrow down search results to a much better and concentrated target. Long-tail keywords must be relevant to your business or service to be effective in this application, but they do wonders when you use the right ones.
Optimize Meta Descriptions
Meta descriptions are pieces of information that search engines use to rank websites. The interesting thing about meta descriptions is that you can change them frequently to match what descriptions users input in search engine query windows. When you have that information, combined with keywords that represent calls to action, your website traffic will increase and your visitors will be those seeking whatever it is your website is promoting. Effective meta descriptions look more like this: “buy an affordable bathroom sink” instead of “affordable bathroom sinks for sale“.
Create Visual Content
You’ve heard the saying that a picture is worth a thousand words, right? Well, that rings true on website content as well. Call it eye candy if you must, but for your website to grab, interest, and retain visitors, it has to look attractive and contain visually appealing information. This translates to images. Naturally, the images you include must be relevant to your service and the content the images are located within. One more thing that images do on a website is they provide the perfect breaks of chunks of text. With the right images and captions, you don’t need as long an article to get your point across.
Integrate Social Media
Social media marketing was a separate strategy for several years. Now it has become part of website SEO. Data verifies that the best marketing results come from a plan where the message is consistent across all possible feeds. It makes sense because the reach of a combination of websites and social media is far greater than any one of them by themselves. The advantage of social media marketing is that it puts your business or service in a position to communicate one-on-one, in real-time, with potential and existing customers. It also gets people talking about and sharing your posts which increases your reach.
Ad An FAQ Page
A lot of internet users are seeing answers to questions. If your website contains an FAQ (Frequently Answered Questions) page, you will be able to do a few positives for your website and business. First, FAQ pages are a SEO trend that is an excellent tool that will increase the organic search traffic to your website. Second, the answers you provide improve the authority of your business because you had the answer someone was looking for. Finally, an FAQ page gives you a tool to generate leads with the inclusion of a simple form for visitors to fill out with their questions or for a free download, or to subscribe to a newsletter.
Add Pay-Per-Click Advertising
Pay-Per-Click (PPC) advertising is one of the most cost-effective marketing tools available. Considering that PPC campaigns are responsible for filling up most of the space on a mobile screen, your business can gain a competitive edge by simply getting into the game. The beauty of PPC campaigns is that they are purely target-driven. Plus, you only pay for the click traffic, not the seen traffic. You can use low-competition keywords to save on cost which in turn, increases your brand awareness at a price that won’t break the bank. PPC is a must-have in your marketing toolbox.
Final Thoughts
The internet has changed how we do business. We no longer just rely on walk-in traffic to meet our financial obligations. Plus, with competition jumping into the world of new technology, to keep up and stay in business, you need to embrace the wonders of the internet and stay competitive. Several simple strategies can be used to achieve this. The most effective of these strategies have been outlined above. Use them, and you will quickly notice an increase in interest for what your business has to offer and an increase in revenue.
