After Google’s announcement in 2016 regarding the use of backlinks as one of the three major ways to rank higher, SEO experts have kept pushing the use of backlinks to authority sites.
One of the best ways to do this is by using expired domains to improve your search rank.
In this article, we’ll cover the use of expired domains for SEO in detail and how you can maximize your output value while using expired domains.
How expired domains are useful in building authority
Before understanding how you can use expired domains for SEO, let’s first understand why expired domains are useful. If you know the SEO basics, you would be well aware of the use of outbound and inbound links on your website’s ranking.
Links that lead people to your website, or backlinks, increase your website’s authority, depending on the source website’s authority.
Links that lead to other websites that have high authority will also contribute to your website’s authority. This is where expired domains come into play.
According to experts at assignment help UK, expired domains are those that are not functioning anymore, either because the owner stopped paying for the website or it was closed permanently due to some reason. During the time these domains were active, they would have built some authority that you can leverage.
There are plenty of ways that you can do that. Now that you know ‘why’ expired domains are useful, we can move on to the ‘how.’
Here are three ways you can use expired domains to boost your SEO score:
Link building through expired domains
This is a popular method to improve your SEO score, which doesn’t directly involve expired domains but uses them to generate backlinks to a person’s domain. For example, say a website that often ranked high and had high authority was suddenly shut down.
This website may have had plenty of backlinks, as other websites would want to use the website to gain authority. Using tools like Ahrefs, you can find websites that are linked to the expired domain and inform them about their broken link.
SEO manager for a custom essay service says that write them an email that mentions how you came across their website. Then talk about the broken link while also mentioning that the domain is now expired and how you have content that is similar to that on the website.
Move further by mentioning that both you and the recipient could benefit if they replaced the old link with a link that directs people to your website.
Here you are giving value in two ways to the owner of the website:
- You’re informing them about the broken link so that they don’t lose ranking.
- And you’re giving them a better alternative.
This website, based on its age and ranking, can be extremely beneficial to you and your website’s ranking. If it is a high authority domain, other websites that visit the page would then add a link on their page to your website. This way, you’ll be increasing the number of links that come to your website, further increasing your website’s authority.
This will take some research and time, but it will really pay off in the long term as you will have created a snowball of backlinks that will continue to increase your website authority.
Ensure that your website has high-quality content. Otherwise, the recipient of your mail might not even consider your website as a replacement.
Using the 301 redirect technique
The 301 redirect technique is an awesome method that doesn’t require a lot of time and effort but only a bit of research for high-quality and relevant expired domains. In this method, all you do is use the 301 redirect method to first direct a user to the expired domain, which then redirects them to your website.
The reason this method is so great is that it increases your website authority quickly and in very few steps. All you need to do is go online and use online tools that can help you find high authority expired domains with content similar to yours.
Once you have a list of them, you change a bit of the code to use the website as a front. The algorithm will first notice the domain authority, rank it higher than you would otherwise get. People who search for content similar to yours would be shown your website due to the expired domain’s authority, after which they’ll be redirected to your own website.
As you continue to increase your own website authority, you can disconnect from the domain and continue on your own. You should consider opting out at some point as this method is still not accepted by Google and you would be running the risk of getting penalized.
You should also avoid using an irrelevant expired domain as a front as it’ll be easily noticed by the algorithm, once again increasing your chances of getting penalized. So if you do use this technique, only use a relevant expired domain.
PBN networks
Using a PBN is the final method to be discussed in this article. It will require you to understand both the benefits and disadvantages of using a PBN network as it is a “high risk, high reward” method.
A PBN or Private Blog Network is a network of websites you control and use to link other websites to rank high and build authority. The number of outbound links is high while considering all the links on all the blog websites combined, which rapidly boosts the website’s authority.
Unlike the first method mentioned, PBNs don’t rely on someone else for backlinks but do it all by themselves. Most often, PBNs are made by using expired domains which have high authority from the time when they were active.
Each of these domains is purchased, new content is added with more relevant links to keep it active while linking to websites that generate money.
As you may have assumed, this method is not one Google likes and would result in a penalty of loss of authority if it were found out. If you wish to use a PBN network, you will have to use a variety of ways to ensure you aren’t black-flagged by Google for using a PBN to increase authority.
As long as you ensure your tricks aren’t being noticed by Google, you’ll be able to build a lot of website authority as you can create as many links and have more backlinks from different previously expired websites. As said before, this is a high risk, high reward method, so choose wisely.
Conclusion
These are three effective and popular methods through which you can use expired domains to increase your SEO score. Depending on how big of a risk you wish to take, you can use any of the methods mentioned.
However, it must be mentioned that the best way to increase website authority in the long term and build a high SEO score would have to be link building through expired domains as it is the safest option to choose if you are willing to see results in the long term. While it may take some time, it will only continue to benefit you without putting you at any risk whatsoever.
