Most businesses, even companies whose primary marketing channel is digital, struggle to budget for online marketing. Putting the right price tag and developing a winning SEO strategy can be difficult not only for business owners but also for the SEO service providers.
So, the question is, how much do SEO services cost?
The short answer is that the budget is dependent on where your website ranks in the search results, how your website performs compared to your competitors, your existing position in the SERPs, and how fast you want to see progress.
Also, hiring an experienced and professional SEO agency will cost you more than inexperienced ones. For the detailed answer, keep reading this post.
How Much Do SEO Services Cost?
If you want to get a professional SEO service, it can cost you $1500 -$5000 monthly based on the project scope. In this case, the company may want you to commit for 6 – 12 months for optimum results. The company will send weekly or monthly reports about the work they are doing for your website’s SEO.
If you want to conduct your SEO as a one-time project, it can cost you $5000 – $30000. Here the company will take care of your entire SEO strategy and specify a time to demonstrate the website’s progress.
They will also schedule multiple meetings to discuss progress. You may need to pay a partial sum of the amount at the beginning. Then you will be asked to pay in installments once you see specific signs of progress during the project duration.
Some companies also offer you hourly rates that may vary from $100 – $300. This may cost you more if you are consulting the agency for the long term. However, if you have done an SEO audit and need to hire SEO professionals for specific upgrades, this is the best option you can take.
SEO success can be achieved if you focus on 3 factors. The cost of SEO services is set depending on these 3 factors as well. These factors are:
- Information architecture
- Content
- Backlinks
Let’s discuss how these factors can increase your SEO budget.
Information Architecture
A website needs to offer an excellent user experience to rank higher on the first page of the search engine results. Website loading speed, interactivity, and content stability can work brilliantly in this manner.
Here is a list of factors that your website should have:
- Be accessible and crawlable to search engines
- The Webmaster Guidelines from Google need to be followed for the best SEO results
- Offer a high-quality user experience by paying attention to Core Web Vitals
- Offer excellent rendering ability on different devices
So, while your SEO agency charges you for the SEO, they will first consider the volume of work needed to get the proper information architecture.
Content
Content is a crucial element of your website’s SEO. Better content can help your website to rank higher in the search results.
The content on your website should follow Search Quality Rating Guidelines. Here are a few elements that SEO experts will need to emphasize while optimizing website content:
- Unique and value-packed content
- Content matching search intent
- Satisfying the website visitors
- Offer high-quality content
- Maintain fresh content Algorithm
When SEO agencies set the price tag, they need to consider how much editing your older content needs and how much new content needs to be added. Depending on the content quality, the SEO service costing can vary accordingly.
Backlinks
The backlinks of a website build the credibility of the website. Fewer high-quality backlinks can significantly influence the website’s ranking than multiple low-authority backlinks.
Additionally, there are several best practices while backlinks are given to your website. Here is a list of factors that you should check while getting a backlink.
- The website giving backlink should have a decent domain authority
- The backlinks should be natural
- Avoid getting backlinks from private blog networks (PBN’s)
- Building real links that will help the website boost its position in the SERPs
- Ensure the backlink quality by getting backlinks from high authority and relevant links
The link-building process for a website is complex and needs to be performed carefully. Therefore, depending on the backlinks, you are getting and links that your competitors have, the SEO pricing can fluctuate a lot.
Final Words
If you want to start planning your SEO budget, first, you need to consider specific goals you need to achieve and set a specific timeframe. Often it may take 4 months to 12 months to see the success of your SEO. When you have developed a framework and action plan, determining the budget will be easier.
You get the exact SEO results depending on how much you spend on your SEO. Thus, you should not play cheap while investing in your SEO. A good SEO agency can help you grow your business upto 200% while focusing on other important aspects of your business.
