Not sure how to write outstanding blog posts that stand out from your competitors? Superficial research and keyword optimization just aren’t sufficient anymore, since others commit to putting in the effort through thorough research and Google can easily outsmart your keywords.
Of course, we are no experts in any given field, but replicating already available information is never a good idea. By sharing your ideas and life experience on the topic, you can create valuable content.
How to Write Blog Posts for Returning Page Visitors
Do Thorough Research
By doing the right kind of research, you can optimize your content to be a high-quality piece of article. Incorporating already available information on the Internet into your analysis is key. For instance, if you have to write a product review, and you use both the brand’s website and Amazon, it won’t come across as original content. What makes your writing original is if it cannot be found anywhere on the Internet after short, 15-second research.
Always Strive to Be Original
Also, if an experienced blogger could rewrite your article in about an hour, chances are, your blog post was not original content. But surely, others should not be able to create commodity content from yours that easily. For instance, you could insert a table in your article after doing your research on a topic on a service, including the names of service providers, what range of services they offer, their price range, additional notes, etc.
Tables Could Work Magic
Even if it takes a longer time to do thorough research on available PCR tests with included information, and price comparison, it would make your article a lot better. To clearly see which company you want to order your self-test kit from, how many days it takes to receive it, how you could send it back, and how much it is, together with a link of each service provider, could make your article stand out. If you want to help potential clients get their PCR test simply.
Spreadsheets, Links, and Videos Get Quick Results
Including detailed spreadsheets following your research on similar products to make comparison easier can be quite helpful. If you truly want to make your blog post shine, you could add an explanatory video about what to look for in your detailed spreadsheet based on specific needs. By filtering this list you can simplify your criteria, and show a more transparent small list of desired products. Even though these take plenty of work, you set a high standard among your competition!
Test Something You Already Know
When you write product reviews you could run your private tests on the gadgets you already use. For instance, you have to write about in-ear earplugs that help you get a deeper sleep and doze off faster. You could test the one you just purchased or have been already using, how long they are able to play relaxing music. Or how long it takes to recharge them fully, etc. These can be simple tests and fun to experiment with and inform others of what to expect from using them.
You should start with the specs of your tested product, and then say I run an experiment, and here is what I found… According to the specs, it takes an hour to recharge these earplugs 100%, and it has been about the same time for me. The specs estimate the music playing time to be around 7-8 hours after fully charging the earplugs, and I usually get a full 8-hour sleep of music playing. Testing could be the simplest way to analyze data and sound original!
You can then even compare the model you use with some other wireless in-ear plug brands, including pros and cons, and their price range. This way your blog posts will stand out again, and you really simplify the choice for others who also want to sleep better while listening to music. You should experiment with your unique ideas not to sound boring! You could even buy more products and test them as a comparison.
Write about an Interesting Interview
As long as your interview interests readers, you could use it in your entire article. If you write about an unknown person’s bio and how they got into their career, perhaps not many people would read your blog post. Rather, you should pick specific interesting topics the interviewee talks about, and add specific quotes that this expert mentions to sound original. This is also hard to replicate. You could conduct surveys to email certain individuals for your post content.
If you take the time and ask more experts’ opinions on a given subject, you can get greater insight into what product or service, and which aspects of these work the best and conclude them into your post. Let’s assume you write about cancer treatment and ask five doctors’ opinions in your survey. When they answer, you have great content to use for your post, a lot more authentic than collecting information from the Internet, or writing about only one experience.
Create a Group Poll
You could try creating a Facebook poll for instance by asking a question in your niche group. Using all the answers in a spreadsheet, you could create groups for similar ones, and draw on specific trends and data accordingly. By doing so, you can again create a survey. Especially if you ask more questions. If you want to make your posts excellent, you can spice them up a bit with graphs and charts, indicating here is what people think about this, or experienced.
A survey could even be of greater value than only one expert opinion because it shows more experience and people can find what works best for them accordingly. In this case, we are adding multiple experiences of long-term users. You don’t need to be an expert in a related field you are writing about. Often, a good experience is enough to create interesting tables. It could be visiting various venues with your children, and inserting your recommended venues for age groups.
Conclusion
In today’s competitive environment, you should strive to be original not only for business purposes but to come up with something original that others want to come back for. Being original isn’t rocket science by doing enough research, using tables, spreadsheets, or even short videos to better demonstrate the product or anything you write about.
Experimenting with testing products, and guiding potential clients to their choice of product can be so much fun! The more effort you put into your research the higher quality piece of work you can provide your readers which is full of substance, value, and originality. They would surely become returning visitors.
Think of anything that comes up in your daily life. For instance, you could even combine your real travel experience with the destinations you are planning to visit when COVID times give us a bit of a break. Also, write about similar experiences, where you could completely switch off, feeling like traveling to other realms during meditation. I always make sure to add real-life scenarios and write about the things I’m experiencing. You never know how it could help others!
