In today’s day and age, content is everywhere. There are videos, infographics, articles and photos, which are all vying for the eyes of the billions of people who use the internet. However, with so many different types and kinds of content out there, how can you get yours noticed above the rest?
Well, it begins with creating quality content. However, even with the best content, there is no guarantee that people will see it. As a result, it is incredibly important to promote and advertise your content properly and appropriately. This article will take a closer look at a few content promotion tools that you should be using if you don’t already.
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Here are the Best Content Promotion Tools to Get your Content Noticed
Utilize an Email List
When promoting content, while you want to get it in front of everyone’s eyes, it is perhaps most important to promote to your target market. These people are very likely to share your content, which can help expand is reach. And what better way to reach your target market than to promote your content through an email list.
Everyone on your email list has subscribed and is likely interested in what you have to write or say. Managing an email list can also be very simple in the modern day due to all the different tools that are at your disposal. If you don’t have an email list for your company or content, you should look at starting one.
Every single day, millions of people log onto their favorite social media platform, whether it be Instagram, Facebook, Twitter or Pinterest. While many use it to keep up with friends, read news or follow their favorite celebrities, many also use it to consume content. As a result, promoting your content on social media is always a good move.
Social media is such an important thing that there are actually a variety of tools to help specifically with social media advertising. In this source: 5 best social media advertising tools, you can see a variety of the best social media advertising tools that you can use.
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While you could do your promotion on your own, sometimes, it is simpler to bring on some influencers to help you out. BuzzSumo is an excellent tool in our content promotion tools list that helping you identify different types of influencers, and see if anyone is a good fit to work with and share your content.
In addition to this, there is another feature of this tool that is very useful. BuzzSumo is used by many as a content discovery tool, as it actually allows you to search and find content from all over the web. Not only can this be a good way to potential generate some new ideas, but can also help you when it comes to researching your competitors.
Quuu Promote is something that you should absolutely use to promote your content. This tool works by sharing your content to a variety of users on a variety of different platforms. All you need to do is simply load your content into Quuu, and it will do the rest when it comes to sharing your content with people in your niche.
This can eliminate the need to share on social media, if that is not your thing. While it is not free, it is a great way to get promotion quickly and relatively affordable. You can also bank of the fact Quuu is sharing your content with real, organic and active users.
Moz Open Site Explorer
One of the most important parts of promoting your content is to build and manage inbound links from other websites. The Open Site Explorer tool by Moz makes it incredibly easy to see how many inbound links your content has, which domains have linked to you and much more. This makes it easy to see which links are helping you out the most, and if any are hurting you.
However, that is only the feature of the free version, the tool has much more to offer if you pay for it. If you opt to go with the Pro version, you can easily reclaim broken links from around the web, find sites that are linking your competitors and more.
When sharing content, posting the URL or a link to your content is often required. However, URLs can be incredibly long and can be an eyesore in an article or social media post. That is where Bitly comes in. Bitly allows you to shorten links in only a few seconds, which makes your linsk much easier to include in social media posts or articles.
In addition to the link shortening capabilities, Bitly also has more to offer. It provides tracking and analysis on your links, which can help you gather info on your traffic, campaign and audience. In addition to the entire tool being easy to use, it is also free to use!
In conclusion, promoting your content has never been easier thanks to the variety of content promotion tools that we have mentioned within this article.