Digital marketing has become instrumental for the success of modern-day businesses. Regardless of the industry, entrepreneurs count on a variety of digital marketing tools and tactics to get the upper hand over their competitors. Stats also suggest the same. Recently, a well-documented study revealed that an average organization spends roughly 54 percent of its marketing budget on online promotion.

However, despite being a powerful medium, digital marketing could prove to be an overwhelming task. This stands particularly true if you are just starting your business venture. But you do not have to worry about it. In this blog post, we will take you through the most reliable digital marketing practices that will ensure the highest ROI:

1) Create A Website

A professional website is one of your most valuable assets for small businesses. Over time, it has become an authentic platform that tells customers who you are and what you offer. By understanding how to convert traffic into leads, you can virtually transform your website into a 24-hour salesperson. But it is equally important to avoid creating a lackluster website. If you want to stand out in the sea of websites out there, make sure you consider the following factors:


No business should invest in a website that is not mobile-friendly. The reason behind this is quite straightforward; a colossal 54.8 percent of the global web traffic comes from mobile devices. It means a fair proportion of your customers will use your website through smartphones, tablets, etc. Besides, search engines also prefer mobile-optimized websites. Whether it’s an SEO company in USA, India, or anywhere in the world, they all emphasize mobile-friendly websites. So before taking any web developer or designer on board, make sure they have experience creating mobile-responsive websites for your industry.

Social proof:

Social media is an important aspect of internet marketing. Social proof can be used to increase brand loyalty and give visitors more reasons to support your business. You can do that by linking your official social media pages where they could be easily visible. Another tactic is to add photos and links to social media profiles of industry leaders who support your brand or use your product.


The web pages should be organized so that they reflect a proper balance between text and images. Your website’s navigation will be more effective if you have a clear hierarchy. It enables people to find relevant information without compromising the user experience.

Read also: How to Create a WordPress Website Having Zero Coding Skills

2) Leverage Paid Ads

Paid ads have revolutionized digital marketing. It allows you to target the particular audience that is most likely to be interested in your products and services. For example, if you own a hair salon, you can show an ad to potential customers within 2-3 km of your salon.

Besides, paid ads are on top of the versatility. You do not have to select a one-size-fits-all ad format. Depending on the objective, you can create any type of advertisement using various paid advertising channels such as Google, LinkedIn, Facebook, Instagram, and so on. Luckily, creating a paid ad is not a tough nut to crack. You can create ads in minutes, even if you are doing it for the first time. If you require images for ads, there are many tools available that will help you create the images you need at a fraction of the cost.

3) Capitalize On Email Marketing

Though email marketing is often seen as an outdated digital marketing channel, seasoned marketers do not subscribe to this assumption. It is because over 50 percent of the world’s population uses email today. In other words, email marketing allows you to reach a major chunk of the target audience. Another major benefit of emails is that you can send personalized messages to your customers and prospects that will help them build a strong relationship with your brand.

At the same time, you need to be mindful of the fact that a haphazardly written copy will never engage readers. The most fundamental part of writing an effective email is to nail the subject line. We would recommend you go with a simple subject line that looks compelling as well. Picking a shocking or lesser-known fact is one way to do that. Also, do not forget to add a CTA (Call-To-Action) in your emails. Avoid using pompous language as it might prove to be a hindrance when it comes to delivering the core message. It is best to keep the copy crip and concise.

4) Delve Into Social Media Marketing

Social media marketing has been a buzzword for quite some time, and rightly so. Statistically speaking, 74 percent of consumers use social media to make purchasing decisions. Easy as it may sound, social media marketing is a daunting challenge. The cutthroat competition is arguably the biggest reason behind that. But it is still possible to cut through the noise and get the point across by executing the following measures:

  • Use the right platforms: You should not tap into every social media platform. It can be counterproductive because managing social media is time-consuming. If you are a small business owner, managing multiple social media platforms could be a catastrophic move. Therefore, select the platform that goes best with your respective industry. If you are unsure where to begin, Facebook and Instagram are the best options.
  • Be active: You need to ensure that you post regularly. Sharing a piece of content once in a while will do no good. To ensure consistency, you must create a social media calendar and automate the posts.
  • Offer customer service: Social media is becoming a popular way for customers to communicate with businesses. Since the condemnatory customers want a quick response, make sure you promptly respond to the customer queries in comments and personal messages.

Businesses are quickly abandoning conventional promotional strategies and embracing digital marketing. However, the changes in the digital world are so frequent that it could be difficult for new business owners to figure out the most effective tactics of online marketing. If you were also facing a similar problem, reading this write-up would have given you a lot of clarity.

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