Digital marketing is the new era of advertising. Companies and businesses around the globe have started to rely on advanced promotional strategies. Gone are the days when people used to publicize their products or services through print media and newspapers.
Things have changed with technological advancement. Today, digital marketing has become an integral part of any business. It involves a wide range of marketing technologies and tactics to reach the target audience. There are seven important types of digital marketing that everyone needs to know.
Search Engine Optimization
Search engine optimization or SEO is the prestigious digital marketing strategy that helps companies hit the target market. The main objective here is to increase organic traffic by ranking high in Google search results.
Visitors from around the world search for required products or services using different search terms that are called keywords. Digital marketers use those specific keywords on web pages to show relevant results on top of Google searches.
SEO is a wide landscape that includes many different aspects. Companies hire SEO experts to improve their web presence and generate more leads and sales. Experts can dedicate more time to improving SEO than most business owners can spare. For a guide on SEO agency pricing, click the preceding link.
The technical side of SEO includes improving page speed, making a website mobile-friendly, crawling errors, fixing broken links, and installing sitemaps.
One-page SEO is content-focused. It’s all about improving user experience and optimizing the on-page content for specific keywords. On the other hand, Off-page SEO is focused on building a better link structure.
Social Media Marketing
Social media has become extremely popular nowadays. Every other person seems to be active on different social media channels such as Facebook, Twitter, Linkedin, Snapchat, Instagram, YouTube, and Pinterest. That’s the reason why marketers use social media to hit the target audience.
Social media marketing or SMM is all about marketing products or services through different social platforms as discussed above. For instance, a company with a dedicated Facebook page can publish posts about new arrivals and seasonal discounts. Facebook ads can also help businesses to maximize their post reach and make the most of their social media marketing campaigns.
Likewise, companies can run social media campaigns across different social platforms. It is ideal for a business to have a social media team that can engage with customers through these channels.
Pay Per Click (PPC)
Unlike SEO, PPC or Pay Per Click is a paid advertising technique that helps companies reach their target audience through Google Adwords. Search Engine Optimization helps your business appear in top searches organically while PPC does the same thing inorganically.
PPC campaigns help your website appear on top of the organic search results. The only difference is that your site appears as an “Ad”. A lot of companies that need instant results rely on PPC campaigns.
SEO is a time-taking digital marketing technique. However, PPC allows you to buy a specific ad area either at the top or the bottom of the first search result page. Most companies prefer making their ads appear at the top of the search results so that they can get the maximum attention and number of clicks from visitors.
Also read: Top 10 Benefits of PPC Advertising for Small Business
Display advertising is not that different from those print ads that you see in a magazine. However, these display ads appear online. It works systematically.
For instance, if a visitor searches for a nice pair of shoes on an online retail store. The ad from the same store will keep chasing him wherever he goes on the internet. This is a marketing tactic that forces visitors to come back and purchase a specific product or service.
Many businesses on the internet adopt this particular digital marketing strategy to generate leads and sales.
Also read: 10 Best Google Ads Design Templates that Works
Being one of the most effective ways to market your products or services, content marketing creates brand awareness on the internet.
The main objective of this marketing strategy is to convert readers into customers. Things like blog posts, white papers, e-Books, podcasts, and digital videos all fall in this category.
Strong business organizations don’t just talk about their products or services through content marketing. They tell about the real benefits and educate readers before they become customers.
Reaching the target customer through email has always been one of the most effective ways to market products and services. There are many reliable email marketing software programs that allow companies to send a single newsletter to thousands of customers on a subscriber list. You just have to click once, and the email is sent to thousands of inboxes.
Top-rated email marketing platforms allow advanced features such as personalization. Bulk customization of emails helps reach customers in a personalized way. Companies reap the benefits of email marketing and that’s the reason this specific digital marketing strategy is still alive.
Have you ever heard about influencers on social media? They are the people who become celebrities and use their identity to promote products or services of different companies.
In the current situation of the pandemic, many companies hire influencers to advertise their stuff on different social media platforms. You might have seen influencers using the Facebook live feature and talking about their experiences with specific products or services.
Influencer marketing is gaining traction nowadays. People instantly go to purchase the product that their favourite internet celebrity recommends.