Digital marketing is continuously developing in these modern times. With it, email marketing techniques are also progressing rapidly. You may not always be aware of the changes, which hinders your product, company, or brand from expanding.
That’s why it’s crucial to upgrade your techniques now and then when required.
It’s essential to keep oneself updated on the latest trends of email marketing strategy as they might need a change every few years.
To avoid falling behind and watch your valuable customers diverting towards your competitors, it’s essential to keep a sharp eye on whatever is happening in the email marketing world.
Email marketing blogs are a goldmine of such latest email marketing news, tricks, hacks, and expert advice that keeps you updated with new information and motivated to kick-start your email marketing efforts using new techniques.
Let’s dive into those informative and exciting email marketing blogs.
Best Email Marketing Blogs to Follow
HubSpot Blog
HubSpot blog is highly recommended for all email marketers. It will teach you to write and design your emails most engagingly and productively that your audience will be interested in your product/service. Keeping you accurate to your brand, HubSpot will show different ways to keep your audience interested.
When it comes down to email marketing strategies and the latest email marketing trends, nothing can beat the HubSpot blog. They regularly update their blog with the latest information and news regarding the ever-so-growing email marketing industry.
The blog also offers eBooks, free templates, and various case studies that help you craft an actionable email marketing strategy to attract the targeted audience and as many customers as possible.
In one of their email-related blogs named ’31 of the Best Email Subject Lines We’ve Ever Seen’, HubSpot teaches you to write an effective subject mail that tempts your audience to open your email and read quickly. The blog has thoroughly elaborated this concept by using 100 examples from top brands and companies.
MailChimp
MailChimp is the market leader in email marketing and coming up with the best and most effective email strategies. The MailChimp team has been working hard, strategically and successfully advising multiple international and globally well-known brands regarding the best and cheapest forms of marketing.
They have provided marketers with the right tools and knowledge, leading directly to marketing success.
MailChimp will let you master the ways of marketing by walking you through the basics of email marketing to get you started. They will give you some valuable tips along the way to keep you on the right track.
No matter how big or small your business is, a little knowledge can go a long way. Suppose your business is as big as Bristol’s leading self-storage company, Storage Units Bristol. Even with all the success, they can still use some simple, innovative and clever ways to help them reach their goals.
MailChimp also offers guides and tutorials for the convenience of marketers from every industry. Whether you are building your first campaign, learning how to optimize your marketing strategy, or anything in between, they’ll guide you through every step.
AWeber
AWeber is an email marketing platform usually used by small and medium scale businesses. It offers various tools for multiple purposes like email designing, crafting and sending, creating marketing funnels and driving sales through email marketing.
With AWeber’s help, you can grow, sell and engage with your audience – all from a single platform. You can reach your goals faster and more successfully by using one, two or all of the easy to use marketing solutions at a fraction of the cost of other solutions.
You can run your business with ease by getting online in no time. Boost your sales and get more customers with landing pages. You can also start with a pre-built template or drag and drop editor as the initial means to grow your customer base.
AWeber also allows you to build loyalty and a healthy relationship with your customers. You can build trust with email marketing and push notifications tailored to your customer’s interests.
Campaign Monitor
Campaign Monitor aims to connect you with your audience more efficiently and straightforwardly with email marketing blogs and automation tools.
The drag and drop email builder can customize any template to showcase your brand’s image. You don’t have to stress over coding because it is not required. Campaign Monitor has made email marketing hassle-free.
You can display your brand with precise adjustments to every aspect of your campaign in the email builder. Just start your email with the professionally curated template to launch targeted campaigns like newsletters, product announcements, marketing offers or event promotions.
Email On Acid
Email on Acid allows you to learn about the techniques of picking the right content for your email, testing it to create the perfect email marketing campaign.
Streamlining and optimizing the email testing process is one of the most crucial aspects of email marketing. It’s frequently neglected hence why Email on Acid puts such high emphasis on it.
It makes reviewing your emails faster and less stressful. It’s simple and easy to use. The email readiness workflow covers end-to-end content checks and deliverability efficiently.
MailBakery
The MailBakery blog will help you make a creative and innovative email campaign that will require patience, but with the guidance of MailBakery, you can achieve it with no stress.
By reading the blogs on MailBakery, you will be able to infuse innovation, creativity and patience into your work with complete ease.
They specialize in email content creation and have successfully given sound advice and excellent tips and tricks to many companies and brands worldwide.
Benchmark Email Marketing
Benchmark in Email Marketing will allow you to keep updated on the latest email trends, email marketing, marketing automation and beyond. It offers integrated, robust and automated email marketing features, tools and solutions.
Vertical content is the future of email marketing. You can implement it in your social media campaign to gain success and the right audience for your brand. Benchmark Email Marketing blogs has simplified email advertising.
It lets you adopt a mobile-friendly design so mobile users can stream your site seamlessly, making sense as there are more smartphone users than ever.
Litmus Blog
Litmus will let you strategize your email marketing with the best practices. It helps email marketers work more efficiently, catch costly errors and accelerate campaign performance.
With data privacy regulations evolving with time, the team of Litmus dedicates itself to creating a balanced, personalized experience while considering data privacy.
GetResponse
GetResponse makes strategic email advertising campaigns even for small scale businesses, companies, and brands to grow and expand. It is an excellent email marketing blog with articles on growing your small businesses.
Every piece of advice is tailormade for limited budgets and challenging situations.
Marketo
Marketo team focuses on modern technologies to make the most of your brand through email marketing campaigns. It’s one of the most well-known sources of knowledge and guidance about email marketing.
They utilize psychology as part of their strategy, which is why they are popular among marketers globally. They also provide automation services with detailed tutorials.
With Marketo’s help, improvement and success are imminent.
