Instagram is, without a doubt, a great marketing tool for gyms. It can help you to reach more potential clients, generate more leads, establish a stronger online presence and sign up more members.
But, Instagram marketing largely depends on engagement rates. The higher the engagement rates, the better the results. And to maximize engagement on Instagram, you need to be sharing relevant, helpful, relatable and valuable content as well as engaging with your audience regularly.
And this begs the question, what type of content should you be posting on Instagram? Well, we have the answers. In this post, we will share some fitness content ideas for Instagram posts that will resonate with your audience and help promote your fitness business. With that said, let’s get to it.
6 Never-Ending Gym Instagram Post Ideas
Workouts
There’s a high chance that you receive questions frequently from your Instagram followers asking about how to execute certain workouts or how to properly use various types of fitness equipment. If this is the case, you can convert these workout-related questions into content for your Instagram followers.
For workouts, you can opt to be posting a different workout every day, answering the different questions that are coming in. Alternatively, you can opt to create a workout series for each question, running for a week or two weeks, depending on the complexity of that workout.
Once you settle on the format that you intend to follow, you can then share this information with your Instagram audience through live or pre-recorded videos. You also have the option of posting these workouts using appealing visuals from a bundle of pre-made, customizable templates.
Quotes and Sayings
Quotes and sayings can be an effective means of inspiring and motivating your audience – especially those who are struggling to stay committed to their fitness journey.
And the good news is that there are thousands of inspirational quotes and sayings to choose from. You just need to search for #gym quotes or simply #quotes on Instagram, and the platform’s search engine will return hundreds of them.
You can also search for gym quotes using search engines like Google. From there, you can then compile a list of the quotes and sayings that you feel will align best with your audience.
When properly used, inspirational quotes and sayings can help to generate massive engagement on Instagram from your audience. However, ensure you are not overdoing them. They will lose their impact if you are posting too many of them or posting them too frequently.
Testimonials
Testimonials should also be part of your content mix on Instagram. They can help to increase trust in your brand and attract new members. The reason why testimonials are so effective in driving sales is that they are an objective voice coming from the clients and not the business.
So, if you have been getting testimonials from your clients, you should repurpose them and then post them on your Instagram account. You can post testimonials in the form of static images, text or star ratings. But it will be even much better if you can create a video out of them.
If you are a new business and you don’t have any testimonials, you can consider requesting them from your current clients. The most important thing is to ensure you don’t use a script. Most of your followers can see through a scripted testimonial. And, such testimonials may end up damaging your reputation. Instead, they should be honest and raw. You can then edit out any parts that you deem unnecessary.
Nutritional Advice and Tips
Exercise and nutrition go hand in hand. In short, regardless of the amount of time someone is spending in the gym or working out, they won’t see any results if they aren’t eating well and supplying their bodies with the right nutrients.
However, some of your followers may be unsure about the right foods to eat to maintain a healthy lifestyle or how to keep their bodies adequately nourished. Some may also be following harmful or dangerous diet fads. And as a fitness expert, you can use this opportunity to show your expertise and educate your audience.
For nutritional advice and tips, you can share healthy recipes, different diets for different fitness groups, foods to avoid, ideas for healthy snacks, as well as how or where to purchase health supplements.
You can share this information with your followers on Instagram through a slideshow of images or infographics. You also have the option of creating a video, showing your audience how to prepare certain meals.
User-Generated Content
User-generated content refers to content that touches on your brand in some way. But, this content has been created by an individual who isn’t your employee or an official representative of your gym.
For instance, one of your clients may post a photo or a video of their workout session on Instagram and decide to tag your gym. If you have been getting such types of posts, you should consider reposting them to your Instagram page.
Besides providing you with high-quality content, user-generated content can also help to boost brand awareness and make you more approachable. It can also double up as a testimonial. However, ensure you tag the original poster of the content.
Summary
There you have it, best gym Instagram post ideas. By posting these types of content, you will be able to drive maximum engagement, grow your Instagram account quickly, position your brand in front of a bigger audience and generate more sales.
