Every business needs to say yes to a social media strategy. Brands from diverse industry verticals, marketing, media, advertising, food, lifestyle, and other domains make use of social media platforms. Do you have a restaurant business in New York? If yes, then you too can focus on a well thought out social media strategy for Instagram.
Here you can ask a million-dollar question – why should you concentrate on developing a social media strategy for Instagram? There are many reasons for the same. The crucial ones are:
- It will help in earning extra money. It’s because most people resort to Instagram for making buying decisions.
- It helps in the best recall value for your brand. Your fans and followers remember your name and also bring other followers to your business profile.
- You get introduced to brand new customers in the same niche.
According to statistics, about 24% of people check Instagram before they decide to go to a restaurant in New York.
Why should you count on Instagram?
There are several restaurant business accounts on Instagram, that has more than 1,00, 000 followers. Also, other eateries listed on Instagram often record a vast customer base and follower count. One of the main reasons for this is that restaurant owners usually buy Instagram followers and likes.
There are companies to help with these. While buying instagram followers and their likes is useful, it is essential to develop an Instagram strategy as well. It will boost your online marketing initiatives as well. Also, you can train your team to share and post relevant details from their accounts on Instagram and use the restaurant name. You and your team can brainstorm on the smart social networking strategies and implement the same.
Are you ready to experiment with some of the Instagram strategies to gain more followers and visibility? If yes, then you need first to create a profile and add in all the relevant details about your restaurant business in New York. You should add your website address and other essential information in the bio. If you want to get tons of followers in a short time, here is a perfect guide for you: how to get 1k followers on Instagram in 5 minutes. Once you get done with the basics, you can use the following steps:
1. Add attractive, high-resolution and clear food picture
Here you shouldn’t just look at a food picture causally taken from your mobile. Pictures should have complete clarity, and attract the audience’s gaze. Also, you need to share the content in a unique style that is both informative, humorous, and entertaining. It should have the necessary details that your followers are looking for. And it would be best if you also encouraged the audience to try the different recipes in a way that is luring but isn’t sales-driven. For managing these interactions efficiently, using a restaurant POS system can help as it can streamline your operations while you focus on other aspects like these. When you share mouth-watering food images and welcome the follower’s comments, you can hugely relate to your customers.
2. You can think of curating giveaways
If there’s a distinct way to get the audience’s attention, then it’s the giveaways. The process is exciting and also involves your supporters and audience. When you plan Instagram giveaways, you also generate the required publicity for your brand. It also helps in building brand loyalty. Your followers would love to receive something special from you.
3. Work With F&B Influencers
Nourishment bloggers, nourishment picture takers, and beauticians are all specialty specialists in the field. Discover F&B Influencers that have a major crowd base of their own and furthermore gloat of string content creation aptitudes.
Nourishment beauticians and picture takers have a stylish sense to introduce your dishes in the most ideal way. Nourishment bloggers are additionally knowledgeable with clicking great quality pictures utilizing all the backgrounds and props to add to the edge. Collaborate with nourishment bloggers and beauticians to make a visual list of your menu on Instagram and entice your clients to attempt it.
You can likewise approach them to direct nourishment surveys for your café. Post for nourishment bloggers and different Influencers in the field, on Instagram and welcome them to taste various dishes off your menu. The greater part of these bloggers and Influencers will cover your café or bistro on their Instagram account, considering more reach and exposure. Much the same as client created content, you can share content posted by Influencers and nourishment bloggers on your Instagram account.
4. Use Instagram Ads
Instagram Ads are an incredible method to showcase your eatery on the stage. Supported substance and Ads on Instagram take into account sure-shot reach to your intended interest group.
Instagram Ads come in different arrangements, from basic photograph Ads to recordings, merry go round Ads and story Ads. You can utilize Ads to feature your dishes and feature extraordinary offers and limits.
Instagram Ads are a decent method to manufacture a buzz around an extraordinary occasion or an uncommon happy feast at your eatery.
Remember to add pertinent suggestions to take action in your Ad duplicates. Use Instagram Ads to expand brand mindfulness, advance your plans and offers, and drive commitment.
5. Be consistent in your Instagram posts
The secret of getting your audience’s attention and participation is to post frequently. You can schedule your social media posts so that you don’t miss out on the posts. Usually, for Instagram, you need to post once or twice a day. It’s not that you have to share something new every time. Your followers are happy to see you sharing interesting news about your restaurant. You can share the “chef’s special menu” and the like.
You can syndicate the content to Twitter as well as Facebook through the Instagram post settings. You also need to update your audience on multiple platforms making use of good quality content. You can navigate to Instagram settings and make sure that the post gets circulated in other social media channels as well. After that, you should add hashtags to the posts so that it reaches the relevant audience who loves food and loves to explore various restaurants. Are you wondering about the hashtags that you can use?
Some of the popular hashtags are:
- #restaurant
- #food
- #foodie
- #foodporn
- #instafood
6. Share the team images
Generally, people prefer buying from people. And you highlight your biggest asset, that is your talented and hardworking team, your customers would love that. It would make them like your New York food restaurant brand better and maximize their visit frequency. It will also attract brand new customers. Hence, make it a point to get a few pictures. You can have pictures of your ace chefs preparing a dish and the like. It will help to engage the crowd better.
These are some of how you can use Instagram for your restaurant business. It will help you to boost your supporter base and gain more profits.
Conclusion
Instagram is an extraordinary stage for the F&B business. With the outwardly situated foundation of Instagram, you can do a great deal to advertise your eatery or bistro.
Here are a couple of tips on how you can use Instagram showcasing for the café:
- Use Instagram to show all the significant components of your café or bistro from your nourishment to insides to your staff
- Add client created substance to your feed
- Team up or work with nourishment bloggers, beauticians, and Influencers from the F&B world
- Use inscriptions that supplement your visual substance
- Post content during the crowd top action period to improve your Instagram reach
- Influence Instagram Stories to make different, imaginative substance
- Go live on Instagram to catch occasions or host educational meetings
- Put resources into Instagram Ads as a definite shot approach to contact your crowd
- Screen your exhibition on Instagram utilizing an online life examination instrument
