To make your website more attractive and compelling, you need to come up with the right meta description so that users click on your website. The meta description is a very crucial factor to determine the traffic of your website.
So What is a meta description?
The meta description is a 160-word paragraph, basically a description of what you are going to offer inside the website. Meta tag appears under the page title and URL of a website. They are the snippets to let visitors know what is inside the website. Meta tags only decide if the visitors will click on the website or not.
A copy of this also appears on a few other places that are associated with the website.
Why are meta descriptions so important?
As we discussed, meta tags are important because they are used by the Google algorithm to determine where your website should rank.
Incrementors digital agency is a well-known agency that provides you with various assistance which includes writing meta descriptions to improve the performance of your website.
- Meta description helps increase the click-through rates, and this increases the traffic and therefore boosts sales.
- Meta description increases the overall ranking of your website by ranking it higher compared to others.
- Meta description is really helpful when it comes to finding the relevant content. Meta description helps the users to scan and find the right content based on their search query.
According to research, meta description increases the average click to around 8%.
The meta description is really helpful as they tell you a lot about the information you are finding and where you can find it. Incrementors and their subscribers give positive feedback about them when asked about their experiences. So you can refer to them for meta description.
All the above reasons make them extremely important. But the hard part is how to write compelling Meta descriptions, to increase the traffic. How to write one yourself, let’s discuss how you can write an engaging meta description, to improve Your organic traffic and improve your click per rate.
Must check: 20+ Important SEO Extensions You Should Have
#1 Remember a CTA for Your Meta Descriptions
Utilizing a source of inspiration (CTA) call to catch in your meta depictions is an incredible manner to urge individuals to tap on your site. You can utilize phrases like “Find out More” or “Snap Here” or “Shop Now“, when they see it come up in SERPs.
CTAs assist users with getting what the page offers and what they can expect on the off chance that they click. They can likewise give clients a motivator for navigating and drawing in with your site.
CTAs can be utilized to sell an item, offer an email join, or direct users to your online media pages.
This model from Automattic on LinkedIn requests that clients join LinkedIn to go after their jobs.
Ways to compose Great Meta Descriptions – Include a CTA.
#2. Explore different avenues regarding Character Length
Meta depictions are restricted to 150 characters. Going over this length will result in your meta being shortened in the list items, which implies clients won’t see any substance later in the cut-off.
You might find more limited meta portrayals work best on your landing page, while sites perform better with a higher word count. Or then again, you might find meta depictions with a higher word count turn out best for your suggested items page.
Make an effort not to surpass the suggested character length, as it can contrarily influence your rankings.
#3. Make Your Meta Descriptions Unique and Interesting
Meta portrayals give an outline of what content is contained on a page, so they’re significant for standing out for readers.
Attempt various ways to deal with command client notice, for example, utilizing a misleading content title or posing inquiry clients need to be responded to.
Take a stab at utilizing eye-getting words or expressions that will catch a client’s eye, for example, “stunning“, “diverting” or “life getting updated“. Just be mindful so as not to overpromise and under-convey.
Ways to compose Great Meta Descriptions – Make Them Unique and Interesting As you can find in the model above, they utilize an exceptionally dynamic voice that gives a pivotal push to the peruser.
Above all, ensure the depiction matches the substance of the page.
#4. Remember Keywords for Your Meta Descriptions
It’s critical to remember watchwords for meta portrayals for two reasons:
It helps web indexes comprehend the page and better position your substance.
It consoles clients that the page covers the theme they are keen on.
Utilize an apparatus like Ubersuggest to track down the best watchwords for your site Then, at that point, add them to your meta portrayals to work on your positioning.
#5. Try not to Duplicate Meta Descriptions
A meta portrayal is vital to positioning, so try to compose one-of-a-kind meta depictions for each page. Exceptional meta portrayals increase the likelihood that web crawlers and different programs can get what content is on a page and how it analyzes to different pages.
For instance, assuming a client sees copy meta portrayals on each page of your site, they won’t realize what sort of content is on what page.
This is particularly significant for internet business destinations, which might have a few pages with comparative substance. Regardless of whether the items are comparable, the meta’s ought to be extraordinary.
