Digitally, the creative industry has grown multi-folds. It has now reached a point where the messages are delivered to the audience by using animation, motion graphics, 2d animation, 3d and what not. Today content creation has spread its wings to so much extent that it is now not just confined to expressing through written words.
So, in this blog, we will talk majorly about motion graphics, 2d animations, 3d animations, color transitions, 3d motion graphics and motion graphics trends.
So, stay tuned because we are going to cover every possible aspect of the topic. Let’s get started!
And, If you’re interested in animation and motion graphics and want to start your creative career then Graphic Design Course in Amritsar offered by MAAC is a great place to start.
In today’s 21st era, animation and motion graphics have become powerful tools for creating right messages, advertising, promoting products and also doing marketing. The animation whether it is 2d animation or 3d animation, or if it is motion graphics, these areas now are fuelling every business type by helping them being creative, promoting products and services. Everything from the scratch is being done through the digital space which includes, motions, animations, 2d, 3d, and all other trends that are there and probably will be there in the near future.
You open any social media account; you will only see content but with creativity. So, this is what animation and motion graphics helps you with, provided it is carried out in an amazing manner.
What is motion graphics?
Motion graphics are the pieces of animation or the digital footages which create an illusion of motion or rotation. The motion graphics are normally combined through audio by using different multimedia projects. Motion graphics are normally displayed using the electric media technology.
Motion graphics in simple language would be to add some motion into the still graphics. When you add motion in the still images, it starts to give an impression that the images are moving, or moving from one place to another. It makes the brand look more attractive, whether you add motion graphics in the logo, or you add motion into the social media post or anything else.
Motion graphics animation has penetrated marketing across all industries and types of businesses. Even organizations which have been expected to look more traditional are now opting for being more creative, fun, and exciting.
Following animation trends would mean to have good taste because automatically, you will be able to showcase more creativity, and deliver in the most appropriate way. This is the reason many companies, businesses are engaging in this new wave of marketing themselves.
Animation has evolved with time and it is evolving at the rate faster than ever. It is not just about the traditional animation but also other advance forms. So, let’s see the trends.
Animation and Motion Graphic Trends in 2023
The trends and the practices evolve with time and has happened in the case of motion graphics and animation as well. So, let’s see what is floating the boat of companies, designers, and artists around the globe.
The first and the foremost is the colour transitions and the colour palettes that are being used by motion graphic artists, designers, and also the animators.
Restricted Color Palette
You might have a lot to say but a few simple words also suffice because it is what is needed in today’s time. This is exactly what happens in the case if motion graphics. Now days, the trend is to tell a story and that too in a visual format. This can be done by using a few primary colours as well because after all, it is also a rich palette. You can also use a few semi-tones to bring some edge to the artworks.
Restricted ColorSpecter
Not just the above, animation and motion graphics are also carried out by using the restricted colour tones as well. It also helps you in creating a different aura through the use of restricted colour palette. Whether or not, you and your audience will start to recognize you with the colours you use and it will help in a lot of ways than one. It will give your business, or work an identification which will be a great advantage in sales and profit terms.
Mixing 2D and 3D
This has also emerged as a biggest and the widely used trends. 2d and 3d have often combined in certain videos which is also one of the most admired trends. The combination of both 2d and 3d styles help in adding a particular sense of style to the content you make and also makes the concept more enjoyable.
Morphing
Morphing has also gained momentum in 2023. It is an effect in motion pictures and animations which changes one image or shape into other and makes the animation or the transition quite seamless. Morphing is done using logos, images, and other objects in the video. Morphing is a technique that works by using the visual magnet that sticks attention and also hooks the viewer till end. Morphing is mainly used in website animation because it is considered really good for the search engine optimization (SEO).
Animated Logo
Logos are very important and are a crucial part of any brand or business. Logo is something that represents the identity of the business and helps in creating an unforgettable online presence for the business. Businesses try to incorporate animation into various branding materials. Animated logos are not really new but these have actually become one of the most significant trends in building a brand identity.
Best Graphic Design Course: MAAC Amritsar
Now, all the above whether it is animation in 2d or 3d, motion graphic design, or 3D motion graphics, everything is a part and parcel of the course Graphic Design. So, if you are interested in any of the above, you can refer or visit the best motion graphics, or animation institute nearby and learn about it. Later on, you can move to the best motion graphics animation companies and work into different roles like motion graphic artist, 3d artist, 2d artists, graphic designer, animator, storyboard maker and so on.
Conclusion
Since there is no end to the animation, motion graphics, 2d or 3d animations, there is a lot of scope for all the interested candidates to learn and grow immensely. 2023 is the year that saw a massive boom in the industry because every possible business is looking for the best animators, graphic designers, motion artists and so on. Everyone wants to put themselves out in the best possible way and showcase their brand message in an appealing and most exciting ways. So, this can only be done and one can only stand out of the rest when you are aware and well-versed in learning about the graphics, 2d, 3d, animations, and other advance tools used.
If you are someone wondering where to go for learning all these, then visit one of the best and renowned animation, VFX, gaming institutes, MAAC, Amritsar and allow yourself the opportunity to grow infinite.
