There’s an argument that pop ups for websites are a nuisance and should be banned. Some people just don’t know how to use them properly, which can make people dislike them. But there are many different types of popups! With the right strategy, you’ll be able to get your message across more engagingly than ever before. Keep reading to learn more about different types of popups to use on your website.
Why Use Pop-Ups?
Popups are a great way to increase website traffic. If you add them in the right places and make sure they’re relevant to the content, people will keep visiting your website. They can be used to promote your business or even gather contact information at bookings and consultations.
Your popups are likely to get noticed with their bold colors and contrasting backgrounds, which makes the content easy for people to read. Website Popups can be quite effective in driving sales, leads, and traffic when used correctly.
Click Pop-Ups
Click pop ups are a way of advertising your business or products to visitors browsing your website. It will appear as a banner with an image and some text that covers the page and states a promotion or discount. Visitors can either dismiss it or click on the product they’re interested in to be taken to another page with more information.
Timed Pop-Ups
Timed popups are more complex than click pop ups. With this types of popups, you’ll be able to ask the visitors how they want to be addressed and then lead them to where you want them to go. This is optimal if you’re selling products or traveling offers.
Scroll Pop-Ups
The scroll popup type is best used to promote your website content, but it can also be used for online stores with a wide variety of content. When used correctly, scroll popups will increase your targeted audience’s chances of being seen and get more leads through the website.
Entry Pop-Ups
Entry pop ups are useful because they appear when someone enters your site, even if they’re not doing it from the homepage or a specific landing page. The initial popup will have a call to action and a link, allowing you to get the visitor’s email and other contact information.
Exit Pop-Ups
Exit pop-ups are effective in pushing visitors away from your website when they’re done with a particular page. This type of popup usually has a strong call to action that directs the visitors out of the site and into another form, such as an email, contact form, or purchase offer.
Various Types of Popups You Can Use
Popup technology is not very complicated. There is no need to design them yourself because many popup builder companies will do it for you at affordable prices. There are different companies that offer professional services in this area, and it is a good option if you do not know about this topic. However, you can use this knowledge as a starting point for creating your popups because anyone can use it. There are various popup types listed below.
Lightbox Popups
A lightbox popup appears on the visitor’s screen and obscures the site’s content, requiring them to take action to dismiss it. A lightbox will appear when you hover over a specified area on your site.
Using lightbox popups is beneficial because they are a great way to promote your business and services. However, this should only be used if it is relevant to the content of your website. Using lightboxes too often will cause your visitors to leave your website. This can result in a lower conversion rate, which you want to avoid at all costs!
Floating Bar Popups
A floating bar popup will appear at the bottom of your webpage, providing a link to a new browser window or tab. This allows you to display a popup that overlays the main page of your site, which visitors can easily dismiss. Though not as popular as lightbox popups, they still have their place.
Gamified Popups
If you want to encourage engagement and even sales, gamified popups are a good way to do that. They can provide fun elements to your business, which will hopefully cause people to keep coming back for more.
Fullscreen Popups
Fullscreen popups are like a window that opens on top of the primary website and usually covers the viewer’s access to content. These types of popups are not easy to ignore because they take up almost the entire screen. This makes them very efficient in conversion rates because they always get attention from site visitors!
Informational Popups
An informational popup will appear on the search results page for your site as a result of a visitor’s search query. This is also different from the other types because it tends to have text and imagery that tells the reader about your product or service.
Coupon/Promotion Popups
A coupon/promotion popup is a types of popups that appears on the search results page in exchange for visitors to fill out a form. However, these offer monetary discounts to the site visitor and are presented as part of a call-to-action. A tool like this could be used to discount your product or services.
Also read: How to Create SEO-Friendly Pop-Ups
The Bottom Line
Popups aren’t just useful for online stores, they can be used on any website. Your business’ success depends on your ability to think outside the box. Use different types of popups on your website, and you might never know what effect they’ll have.
