The world is changing, and businesses must keep up. Doing so can be a challenge, as a business owner must keep track of countless things. With web app trends, many entrepreneurs don’t know what they should look for. The following trends are popular this year, and every business owner must know if a trend will be of benefit to them.
Also read: 12 Best Web App Ideas to Start Your Business
Web App Trends You Should Know
Gig Marketplaces
There are various gig marketplaces out there to earn extra money. For example, you can easily find a side hustle on UpWork or Fiverr. However, you often need strong skills in your area of expertise to be successful on these platforms.
But there are gig marketplaces that require no skills or expert knowledge, such as JumpTask. The platform offers simple tasks you can complete with minimal effort: app testing, survey completions, playing games, or watching videos. You can quickly turn your spare minutes into earnings!
Moreover, in the JumpTask gig marketplace, you get paid in cryptocurrency – JumpToken (JMPT). Therefore, while completing tasks and getting paid, you also get to explore the crypto world.
JumpTask has a user-friendly app where you can check your earnings and task progress and can easily withdraw your money in a few clicks. Therefore, JumpTask is an excellent tool if you want to get a new side hustle.
Artificial Intelligence
Android and iPhone app developers will implement this technology in apps because it improves the customer experience. A customer service chat box collects vital information and improves the services provided to app users. A user can order items with one click and receive active help around the clock. In fact, experts predict that 85 percent of customer interactions won’t require human help, thanks to AI features.
The chatbot collects live speech and benefits from ongoing learning. The software gathers data and analyzes it to identify any patterns. It then makes decisions without any human input. The customer experience improves because AI continuously updates the system to meet the needs of users.
This feature improves customer service while increasing customer engagement. Consumers find they get a customized experience and leads increase with the use of this technology. Natural language and image recognition likewise improve the user experience.
Voice Search
Voice search continues to increase in popularity. Every smartphone comes with voice search capability today, and many smart speakers now come enabled with AI. Users love voice search because it is easy to use. Seniors and young children in particular benefit from this technology.
In addition, it is affordable. Statista reports over 135 million users benefit from voice assistant technology today, and experts expect this number to climb. While females typically use voice search features more than males, the numbers remain fairly even.
Experts predict humans will soon see this technology in a range of devices. This includes wearables, smart TVs, appliances, and more. Imagine being able to put clothes in the washing machine and telling the machine to clean them. This may happen sooner than people expect, thanks to the growing popularity of this technology.
Playful User Experience
Website and app developers have very little time to capture the attention of a visitor. App retention rates remain low, around six percent, and visitors to a website leave if the website is slow to load, lacks relevant content, or isn’t user-friendly. Today, users have over 1.95 billion websites they can visit. While under 200 million remain active, that is still a significant number of sites that are in competition for a person’s attention.
The Google Play store has about 2.59 million apps, and the Apple Store has over 4.79 million. A creative approach will draw attention to an app and keep the visitor engaged. Visual storytelling serves as one way to capture a visitor’s attention. This story may include images, audio, animated clips, and more to tell the brand’s story or provide additional information about a product or service.
Creative scrolling serves as another way to engage visitors. Horizontal scrolling is one way to have a visitor want to see more. Unique illustrations serve as another technique many app designers are using today, and there are others trending this year that companies should know of and consider implementing in their apps.
Video Content
Users love video content and moving backgrounds because they can take in more information in less time and with less effort on their part. Users play 75 percent of videos today, which shows how effective this method is in presenting information about a product or service. Business owners find a video is a powerful tool when they wish to increase conversions.
Sales increase significantly when a business uses video to share information about a product or service. Click-through rates jump significantly, and purchase intent almost doubles. Live video drives more engagement, so business owners should incorporate live videos into their overall marketing strategy. Some companies manage this marketing in-house, whilst others choose to use a company like Out of Dust Marketing, a video production jacksonville fl marketing company, that helps with the entire video production process; from pre-production, production, and post-production, leaving you to concentrate on the rest of the business needs.
Video content and live backgrounds boost brand awareness while creating an online presence for the business. They help the business convey information in a user-friendly way and build brand trust when doing so. Conversions and sales increase when a company uses these marketing techniques.
Data Security
Data security must be a top priority in this year. Apps that process large amounts of data attract cybercriminals. To prevent them from gaining access to this data, conduct regular security testing and benefit from website-monitoring tools. Research third-party services before partnering with them. Finally, always encrypt sensitive data, so anyone who gains access to the database won’t be able to see this data.
Conclusion
These serve as only a few of many web app trends seen in this year. Business owners must follow the industry and learn where they need to make changes to remain competitive. A reputable app developer becomes of great help in monitoring trends, so consider partnering with one of these providers to give your business an edge over the competition.
