As you go through the internet, there are dozens of web designing hacks that you will notice across websites. Web designers have different opinions regarding how a good website should be designed which increase engagement and conversion.
Moreover, a web design is highly subjective, which means that the design one person finds excellent may look utterly hideous to the other.
The design of the website help users understand and engage with the website while building brand credibility. Therefore, you must know about advanced web designing hacks to ensure reduced bounce rates and increased conversions.
While web designing is quite a subjective topic, this article will help you to get a firm understanding of the elements to incorporate in your website design.
List of best web designing hacks for a successful website
Before moving on with the details, here is a list of the hacks that we will discuss in this article:
- 1. Website speed should be a priority
- 2. Above the fold undoubtedly matters
- 3. Better use real images
- 4. Hick’s Law is quite useful
- 5. Navigate users by visual cues
- 6. Making use of social reviews
- 7. Scrolling is better than clicking
- 8. Simplicity is the key
- 9. Using a proper sequence
- 10. Things to avoid
1. Website speed should be a priority
The factor that takes a back seat during every web designing discussion is website speed. It is one of the most crucial factors that keep traffic coming to your website.
Overall, the website speed is what helps to improve the user experience on a specific website. While the factor is almost always kept aside, website speed also impacts the revenue and conversion rate.
If a website is slow, the visitor will find it challenging to navigate and will not stay on the page for very long. Besides, if the traffic is low, the overall SERP ranking will also go down.
2. Above the fold undoubtedly matters
While there is quite a buzz regarding the concept of above the fold content, there are several people who prioritize this. We suggest that you do not ignore the fold and ensure that your hero section content is 100% engaging by utilizing the available space to the fullest. We can give you some more tips here:
- Using a descriptive and clear headline is preferable. It means that you should ideally grab the attention of the visitors towards the benefits of your brand. For this, you can use keywords and put forward potential copywriting skills.
- Including media and graphics makes your website more attractive. Besides, people find it easier to connect when there are pictures, audio, or videos.
- You must ensure that your CTA is visible.
3. Better use real images
This is a common mistake that organizations make while building their website. It is never a great idea to use stock photos and then tweak them to solve your purpose. Besides, the authenticity of your website massively depends on the kind of pictures you are putting up.
We suggest that you use authentic images of people to make things look more convincing. You must understand that visitors can relate more when they find authentic and relevant images on your website. As a result, the conversion rates are also most likely to increase.
4. Hick’s Law is quite useful
According to Hick’s Law, when a person is exposed to more options, it takes him longer to conclude or make a choice. You must be thinking about how this law is relevant when it comes to your website.
Well, it is pretty simple that your conversion rates are more likely to increase when you start presenting limited options to users. Let’s understand with some examples:
- 1. Let there be only one primary goal on every page
- 2. Keep a lesser number of tabs for more clarity
- 3. Ensure that the social buttons on your website are limited to the ones on which you are active
- 4. Prioritize one CTA (Call To Action) at a time
- 5. Reduce the number of fields on your forms
Other than the ones mentioned here, there are several different ways in which you can apply Hick’s Law on your website. As a result, you are indirectly convincing a user to select what you want them to.
5. Navigate users by visual cues
This point can be an extension of the previous one where we suggested applying Hick’s Law. In this one, we recommend you display visual cues to direct users to destinations where you want them to go.
Whenever you are building an official website, it is essential to understand what to prioritize. For example, you can use arrows or people in an image pointing towards some information that you want visitors to read. These are hacks that will work for you indeed. Besides, using visual cues is one of the most common web designing hacks that brands use nowadays.
6. Making use of social reviews
Conformity bias is a crucial factor while you are trying to make a website work well. It is human nature that people try to refer to others reviews in some way or the other. It is a matter of due diligence where you try to show everyone that people think positively about your service, product, content, or website overall.
This will help bring in the bandwagon effect and will increase conversions by providing reviews of other people’s experience to our new users and influencing their decisions.
7. Scrolling is better than clicking
It is a weird finding, but it is 100% proven that users prefer scrolling down a sales page rather than clicking on tabs to find hidden information.
Therefore, it is preferable that you ditch multiple tabs and put as much information as you can on a single page. It does not matter if the page is becoming long because that is more likely to enhance your conversion rates.
8. Simplicity is the key
Following the concept of less is more on your official website to ensure that visitors do not experience any complexity. The more complex the website’s design, the fewer chances visitors will like it. So, what can you do about this?
- Utilize the standard layouts instead of going too wild with the designs. If you think that standing out from the crowd is the key, it is undoubtedly not how to do it. You must know how people love familiarity. Besides, choosing non-standard layouts may result in users getting more confused.
- As per reviews from all over the important, you should reconsider the idea of a sidebar. While several people like the traditional design with a sidebar, modern web designers suggest that a website is better off with a mono-column design. As a result, the whole focus is on the content, and there are zero distractions.
9. Things to avoid
It is better to get rid of those carousels, extra accordions, tabs, and sliders. While most clients love to include carousels on their webpage, reviews suggest that they are ultimately worthless.
Moreover, it is a fact that most users don’t even click beyond the first carousel, which means that most of your content remains unnoticed.
The same is the case with accordions, extra tabs, and sliders. Once again, it is better to declutter your website and present all the essential information up front.
10. Using a proper sequence
The inclusion of random or ordered lists is an excellent idea to simplify the presentation of content and information. However, the fickle-minded nature of human beings is a problem in this case too. It means that whenever there is a list, it is most likely that visitors will mostly remember just the first two to three points and forget about the rest. Therefore, you must prioritize points and make sure that you arrange a list with the most important points at the top.
With the points mentioned above, we are incredibly hopeful that you will build a very successful website. Besides, let us know if you know about some more web designing hacks!
Takeaways
So, we hope that we were able to explain you the importance of these web design hacks and how it impacts the user’s website experience. Head back to your website and find the elements that need to be improved and apply them to see the conversions skyrocket.
If you need a professional’s help, you can always ask a reputable web design company to help you redesign your website that helps drive conversions.
