In an increasingly interconnected world, customer communication has become the lifeblood of any business. Small and Medium Enterprises (SMEs), in particular, grapple with the challenge of managing an effective and consistent communication strategy without burdening their resources. In addition, the digital age demands instant, clear, and personalised communication – a feat not easy to achieve with traditional channels.

Enter WhatsApp Business. Boasting over 2 billion active users, this popular messaging app has transformed into a robust platform for businesses worldwide. It provides a more direct, efficient, and versatile solution for SMEs to engage with their customers in a meaningful way.

The Ticks, and what they mean for your Business

If you’re just getting started with WhatsApp Business, or even if you’ve been using it for a while, you may have noticed little checkmarks or ‘ticks’ next to your messages. These ticks are a unique feature of WhatsApp, providing insight into the status of your sent messages. In this blog post, we’ll help you unravel the mystery of these ticks and understand how to interpret them best.

First things first, you might have noticed that the ticks can come in different colours: grey and blue. They may appear as single, double, or even blue double ticks. Here’s what they mean:

Single grey tick: This indicates that your message has been successfully sent from your device, but it hasn’t yet reached the recipient’s phone. This could be due to various reasons, such as the recipient’s phone being switched off, out of coverage area, or their data connection being inactive (see for more guidance on this).

Double grey ticks: Once your message has successfully reached the recipient’s phone, the single tick transforms into double grey ticks. But, please note, this doesn’t necessarily mean that the recipient has read your message; it merely confirms the message has been delivered.

Double blue ticks: This is the moment of truth; double blue ticks mean that the recipient has opened and read your message. It’s the digital equivalent of someone signing for a parcel – proof of delivery and receipt.

Now, let’s move on to some tips on how to best interpret these ticks.

  • 1. Patience is Key: Seeing a single grey tick for an extended period can be frustrating, especially if you’re awaiting a crucial response. However, bear in mind that the delay might be due to the reasons mentioned above and not necessarily because the recipient is ignoring you.
  • 2. Don’t Jump to Conclusions: Double grey ticks mean your message has been delivered, but it doesn’t guarantee the recipient has seen it yet. They could be busy or have their phone on silent mode.
  • 3. Keep Communication Open: If your message has been read (as indicated by the double blue ticks), but there’s no immediate reply, remember that communication is a two-way street. It’s always good to follow up politely or initiate a new topic if needed.
  • 4. Respect Privacy: WhatsApp provides a feature to hide the ‘read’ receipt or the blue ticks. So, if you’re not seeing blue ticks, it might be that the recipient has turned this feature off. In such cases, respect their privacy and don’t insist on a read receipt.

Understanding the ticks on WhatsApp Business can help you communicate more effectively, set expectations, and maintain professional relationships. However, the most important aspect of any communication is patience, empathy, and respect for the other person’s circumstances and preferences. Always remember that, despite its convenience, digital communication can’t replace the nuances of face-to-face interaction. Let’s use the ticks as intended – as helpful indicators, not absolute truths.

Recommended: 8 Prime WhatsApp Marketing Strategies for Ecommerce Brands

So, why is a WhatsApp Business phone number from a game-changer for your business? Let’s delve deeper.

Harnessing the Power of Instant Messaging

We live in an age of immediacy, and WhatsApp Business answers this demand perfectly. It allows businesses to send instant messages to customers, ensuring they get real-time updates about their inquiries, purchases, or appointments. This responsiveness not only strengthens customer relations but also builds trust.

The Personalised Touch

With WhatsApp Business, every customer can feel unique. The ability to personalise messages gives businesses a fantastic opportunity to deliver an individualised customer experience, enhancing engagement and fostering loyalty.

Ease of Customer Support

Providing prompt and efficient customer support is key to building a successful business. WhatsApp Business makes this task easier with automated messages and chatbots, significantly improving the quality of customer service and reducing the pressure on your team.

Elevating Business Presence

With a verified badge on your business profile, WhatsApp Business improves your brand’s credibility. Moreover, customers can access key information about your business right from the app, increasing visibility and convenience.

Keeping Track of Customer Interactions

Tracking customer interactions is essential for understanding customer behaviour and preferences. WhatsApp Business offers a valuable analytics tool that allows businesses to gain insights into customer engagement, enabling them to improve their communication strategy.

Taking Advantage of Multimedia Messaging

Unlike traditional SMS, WhatsApp allows businesses to send multimedia messages – including images, videos, documents, and voice notes. This broadens the scope of communication, allowing businesses to provide comprehensive information or showcase their products effectively.

Scheduling and Automation

Time management is crucial for any business. WhatsApp Business provides scheduling and automation features that allow businesses to manage their communication effectively, ensuring no customer is left unanswered.

Securing Customer Communication

Security is paramount in customer communication. WhatsApp uses end-to-end encryption to secure messages, protecting your business and your customers’ information.

Efficient Marketing Channel

With features like broadcasting messages to a large group of people, WhatsApp Business becomes an effective marketing channel. It enables businesses to reach a wider audience, promote new products or services, and drive growth.

Seamless Integration with Your Business Number

One of the greatest advantages is that WhatsApp Business can be integrated seamlessly with your existing business phone number provided by This makes transitioning to the platform easy, ensuring a smooth customer experience.


In conclusion, the benefits of a WhatsApp Business phone number extend far beyond simple messaging. It offers a comprehensive, versatile, and efficient communication platform that can significantly improve customer engagement and business growth. Whether you are a start-up, a growing SME, or an established business, integrating WhatsApp Business into your communication strategy could be the best decision you make this year. Embrace this digital evolution and open up a world of opportunities for your business.