In today’s competitive business environment, selling your products online is a challenging task. Whether you’re running an online bakery or managing a large eCommerce website, nothing feels more satisfying than seeing those revenue numbers grow. Every visitor comes to your website for a reason. Website traffic can be transformed into valuable conversions if handled efficiently. If you get enough website traffic, there is always an opportunity to convert those website visitors into customers.
Every person has their desires and expectations while they connect with you or your business. The key to conversion is understanding them and listening to their needs. Visitors need specific questions addressed in a particular order. It is called nurturing a lead. A great website improves the conversion rate by effortlessly educating and helping its visitors, and the results are often rewarding.
Getting online sales is an achievement that is worth investing in, and it is the prime objective for every big to small business. Despite the increasing competition in online commerce, there are many effective methods to increase online sales and convert website visitors into customers. In this post, we are sharing eleven effective techniques to help you immediately improve your online sales and increase your website checkouts. You can implement the following strategies to get better website conversions:
Best Techniques to Convert Website Visitors into Customers
1. Keep it Simple
Simple things immediately catch attention and help to attract the interest of the users. If any process seems complicated, your visitors are not likely to use it. Nobody wants to go through proverbial hoops to get what they desire. Every visitor landing on your website should get all the relevant information he wants. Simplicity and clarity will help to engender curiosity and allow people to develop a better understanding of your business. So, keep it intuitive and simplistic.
Some aspects of the website play a very significant role in getting conversions, like:
- a. Express Checkouts: If you don’t want to deal with abandoned cart issues, you must work on your checkout process. Multiple fields on the checkout form can irritate the customer and affect the purchase. Use express checkout and keep it simple.
- b. Mandatory Information: Whether you are collecting leads from the website or want more sales, ask for the necessary information from your customer.
- c. Live Chat: The easiest way to interact with your customers is through live chat. Live chat can help you entertain the queries of your customers and provide them an immediate solution. It also provides a sense of security to the customers, and they know that somebody is listening to their needs.
- d. Use Fewer Fields in Form Submissions: Getting leads from a website is a challenging task. To survive today’s cut-throat competition, you have to optimize your website for the best user experience.
2. Speed Optimization
People who have landed on your website to search for products or services online may get frustrated if it takes too long for the website to load. They don’t want to wait for your website to load on their desktops or smartphones. People don’t have the patience to wait for you, they want it all immediately. Your potential buyers might lose interest in you if they had to wait longer for website loading. You can convert more website visitors into customers if you have a fast-loading website. Your website loading time can reduce by optimizing the code and images. Accelerated mobile pages will also improve your mobile experience.
3. Website Experience
A great website experience helps build trust and reduce friction between you and your buyers. Multiple factors collectively account for a good user experience. Optimizing user experience will help you guide your visitors towards the conversion funnels and get more conversions. Your website design plays a significant role in getting traction from visitors. If your website has a poor user experience, hiring custom website development services can help you get a credible website that can satisfy your customers. Some of the most significant factors that contribute to a great user experience are:
- a. Clean Navigation: If you want to hook your visitors, offer them clean navigation. Failing to navigate through the website can cause you a significant loss. People should get what they are looking for so, pay attention to every detail.
- b. Bold and Attractive Headlines: Choosing effective headings will help you get the attention of humans and search engines. Bold and attractive headings are an opportunity to stand out from the rest. Headlines are like the guiding lights that help your visitors scan your website and explore the information that matters to them.
- c. Quality Images and Graphics: Visuals are the first elements to get noticed. Graphics and images immediately catch the attention, and that’s why they hold a very high priority. Any new visitor landing on your website takes a few moments to judge the credibility of the website. Images play a significant role in interacting with a new user and communicating the brand value. Using original brand-centric high-quality pictures is good for brand reputation.
- d. Call To Actions: CTAs allow users to initiate actions. It facilitates navigation for users and improves conversion rates. CTAs should appear prominently on every page of your website and at all points during a user’s journey. You can make CTAs more prominent by using the right colors and adding textures to them. Text and placement of CTAs are equally important. Make it attractive and relevant for better engagement.
- e. Information Display: People are more likely to purchase when they have enough information about the brand. The better you know someone, the more you trust their service. Display all the relevant information about your brand that can help your visitors make a decision.
4. Personalize
Not only are connections beneficial in real life, but they also work online. Your business should have an emotional connection to customers. People trust people more than any other thing. Sharing your business story and vision can help you build a trusting relationship with your visitors. To gain trust from your website visitors, share your business history and details about your work process. Personalize your website with photos and videos from your team to make it stand out from competitors that may appear generic to visitors.
Also read: How to Design a Trustworthy Website
5. Provide Assurance
There is nothing more comforting than the feeling of assurance. Include assurance like a money-back guarantee or free replacements to get a better conversion rate on your website. People would love to shop with a brand that assures a quality product or service.
6. Proof of Service
Customer testimonials can be a powerful way to build trust with your target audience. People look for brand credibility and recognition before making a purchase. They not only want to know that you can solve their problem, but that you can do it better than anyone else.
You may have to bear losses if you don’t publish testimonials or other evidence of brand popularity. If someone enjoys your product, encourage them to leave positive reviews or testimonials. Encourage your existing customers to share their feedback and product reviews and display them as proof of service on your website. Customers trust each other naturally more than marketing collateral.
Let your customer hear from real customers about why they think the decision they are making is correct. Testimonials and reviews will help your customers make a choice based on the information they have received. Reviews can help you stand out from the rest and give you a unique impression. These initial happy customers promote more sales, which in turn leads to more customers.
7. Trust Seals
Trust seals play a crucial role in increasing website conversions. It acts as an epitome of trust that ensures your visitors that the page is legitimate and safe to carry out any transaction. Numerous studies have shown that trust seals may increase conversion rates, specifically when personal or credit card information is required. For instance, adding a secure payment badge on the website’s payment page will create trust among website users and ensure that their transactions will be safe. It is evident how trust badges can impact your online store. From an SSL certificate to a reliable trust seal, they increase trust and reduce shopping cart abandonment.
If you run an eCommerce store, you can use these badges for boosting your sales:
- a. Secure payment seal.
- b. Free shipping and delivery badge.
- c. Money-back guarantee.
- d. Available Payment Options.
Badges like McAfee, PayPal, Verisign, BBB, and TRUSTe have a high trust ratio among people. You can also use awards and achievements to showcase a specialty or highlight a quality that competitors don’t have. Industry trust seals can help to get more sign-ups or consultation requests from your prospects.
8. Website Interlinking
Interlink is the process of linking different pages inside the website with each other. Website interlink helps in optimizing the user experience. Interlinking of website pages allows the user to navigate various pages of the website and find detailed information. It helps to increase the page views and educate the potential customer with the information provided. Interlinking reduces the bounce rate of the website and develops the interest of the user. If used effectively, website interlinking can play a significant role in growing product awareness.
9. Clarity of Products & Services
Presentation is the key to attention. The better you represent your products and services, the more visitors will engage with them. Headings, Images, Product Descriptions, Service Pages should have clear information about your offerings. You should be able to provide enough information to your buyers to make an informed decision. In addition to the regular product description, you can use the following methods to get better traction from users:
Share Product Benefits
Your e-commerce website’s goal should be to encourage visitors to take action, possibly by exchanging their hard-earned dollars for your valuable products and services. It can be possible only if they understand how your products or services can benefit them. So, include your product benefits along with the description of the product.
Use Videos
Videos are the most attractive and engaging element for any website. You can use explanatory videos to share the details about your products or services with your customers.
Include USPs
If the website visitors know the advantages of using the products or services, they are more likely to be the customers. USP or Unique Selling Proposition means the features or benefits of a product that separates it from others. If you don’t have clarity about your USPs, you might struggle to impress your audience.
10. Provide Multiple Payment Options
As an online business owner, you should always reduce the chances of an abandoned cart. Try to give the least number of reasons to your buyers to drop off your website. Not offering enough flexibility in payments can be a big drawback for your business. There is a chance of losing your customers due to limited payment options. It is beneficial to determine the most popular payment methods and make them available to shoppers. You can also provide flexible payment structures like installment payments or pay later options to reduce any friction between your buyers and the products they need.
11. Offer Discounts
Discounts lead to better conversions. Offering welcome deals to first-time buyers encourages sales and conversions. Discounts are offered during the last phase of the conversion cycle when your prospect is all set to make a purchase. Coupons can help to trigger a purchase. They can increase sales, especially if the buyer is skeptical about buying an item. You can use one or more of these to create a coupon that is both relevant and compelling.
- Introductory Discount Coupons
- Festive Offers
- Referral Offers
- Welcome Discounts
- Customer Loyalty Offers
Create a sense of urgency by providing short-term discount offers. People are more likely to purchase the things that are available for the short term. Coupons can increase conversion rates and convert website visitors into customers for your online business. Make visitors feel special by offering the right coupon during the purchase cycle of the buyer journey. Making the right resources available to the customers at the right time is the whole point of a strategic sales approach.
Getting conversions out of your existing traffic is a combination of phycological and technical factors. Put yourself in the shoe of your buyer and work on areas that can make a difference. Small changes have the potential to alter the whole picture. Working on these focus areas can change your analytics and break the existing sales records.
Here’s the list! An optimization plan that can do wonders if implemented correctly. Eleven easy and highly effective ways to increase conversions on your site.
