Whether you have decided to use email as a channel to communicate news about your new brand, product, or service, or if you have been carrying out email marketing campaigns toward your list of subscribers for some time, these simple tips will help you know how to grow your email marketing list.
What is email marketing?
Before explaining what our tips are on how to grow your email marketing list in 2022, let’s start by being clear about the definition of email marketing itself:
“Email Marketing is sending a commercial message directly using email as a channel… it involves sending advertisements, soliciting business, or soliciting sales or donations, and is primarily geared toward building loyalty, trust, or brand awareness” as per Wikipedia.
Sending emails is one of the main strategies that brands use to communicate in a more personal way with their existing or potential clients. They have been doing it for a long time, but today their power continues to increase, and you may wonder ‘why?’ Well, it’s because users and therefore your subscribers increasingly access their email through their mobile devices such as Tablets and Smartphones. So, even though this marketing channel is not new, it’s still very effective.
Read more: What is Email Marketing and How it Works? – A Simple Guide
Tips to grow your email marketing list:
Have you been thinking about the idea of having your list of subscribers and starting to send a newsletter for some time, but you don’t know where to start? In the following section, we will give ideas so you know how to grow your list of email marketing subscribers.
A subscriber list is a list of people interested in what you offer, be it a service or a product. It is made up of customers or people who have already bought or hired you or people who could become customers at some point in the future.
The only thing you need from them is their name and email to be able to contact them without algorithms involved when you have something interesting or important to share with them.
Now, without further ado, check out the following tips to grow your email marketing list.
1. Watch the competition
Since your competitors also started with an empty email database, take inspiration from their practices.
The goal is not to copy them, but to do better.
Pay particular attention to:
- Their visuals,
- Their writing style,
- Their presence on social networks,
- And also their web design.
If one of your competitors offers, for example, an eBook as a customer magnet to collect contact information, offer much more interesting content, such as a video course.
It can be an ebook, a podcast, or a masterclass – whatever you want or whatever suits your brand best. The key is to add value and resolve any doubts that the people who read it may have. Usually, it is widely used among entrepreneurs who offer services.
2. Discount on their first purchase
This one is super useful and easy to apply if you sell a product or service. More and more brands are using it and the result is very good.
3. Access to exclusive content
You can have a private area on your website that people can only access if they leave you their email. They will feel that they are part of a private club and this, as you can imagine, we all like. But remember that you have to provide them with something valuable in return.
4. Network of channels targeting your list
Take advantage of all the external communication channels of your business – especially social networks to encourage people to sign up for your list to find out about everything new and enjoy exclusive promotions or discounts.
You can also check who is already subscribed to you on social media and find their email addresses on Nuwber. They are already somehow familiar with your service and getting an informative email could be a good addition.
5. An email challenge
Prepare some kind of challenge which people can sign up for and for a few days or weeks receive some tasks or action pointers that will help them in their day-to-day life. We give you an example that will be better understood:
If you are a nutritionist, you can start a 7-day challenge to get back to healthy habits after Christmas and every day send them an email with what they should do or eat.
6. Webinar or live masterclass
If you have the knowledge to share, this formula works great. People must first sign up for the session through their email so that they can receive the access link. And webinars are great to educate your audience about what you do, how you do it, and why it’s important.
7. Pop-ups on your website
Some do not like this option at all, but we have to tell you that it works well. And it is a fact that the pop-up screen helps you convert many of the people who enter your website for the first time into subscribers.
8. Contact form
The fact that people subscribe by themselves is great news because they are interested in what they have seen on your website. Make it easy for them to find the form and place it in the upper right part of your page. We recommend you not to ask for too much information in the form as they don’t usually like it and they back down on their decision.
9. Paid advertising
Be it on Instagram, Facebook, or Google, you can allocate a part of your marketing budget to grow your list. Of course, if you don’t know how to do it, look for someone to help you so that your investment is truly profitable.
To know what strategies to implement, they must be aligned with you. Therefore, think about what you would be willing to give someone your email in exchange for. This question will surely help you decide what actions to implement and decide how to grow your list of email marketing subscribers.
10. Stay with the subscribers who open your messages and also interact with you
You write a message and send it by email to a group of people who have agreed to receive them in the first place. Many of them open the messages, click on your link, comment on your profile, etc.
But there are a few who just receive it and that’s it. Over time, one tends to think that they are not interested in anything you send them: why bother sending content if, in the end, you do not receive any feedback from them?
Final Words
That’s all for this guide. We hope this post will help you grow your email marketing list and get more quality subscribers.
