We are here to help you with the best brand style guide templates that will help you in maintaining uniformity while showcasing your brand anywhere online or offline. Take them as your BRAND BIBLE and work on developing the best brand look and feel ever.
If you’ve never heard of a brand style guide before, don’t worry! We’ll walk you through some of the fundamentals related to this term. Besides that, we’ll also highlight the importance of their usage for improving your brand reach and engaging more customers.
Also read: 12 Best Graphic Design Strategies to Help with Your Branding
What is a Brand Style Guide?
In simple terms, a brand style guide acts as the main reference manual that covers all aspects of how your brand presents itself to the world. From all visual elements such as logo, main color scheme, photography, etc., to your chosen font and typography, you need to ensure that anything you share from your brand’s perspective must represent your specific brand.
This guide is a super powerful tool that connects your customers with you and thus, it must be taken into consideration from the beginning of brand building. For that, you need to note how your brand voice sounds, looks as well as feels whenever you create any new official document/message.
This manual acts as a useful guide in managing all the internal communication in different sectors such as IT, design, marketing, sales, and customer service. Before you create one for your brand, you must realize its importance which we have covered briefly in the next section.
Why is a Brand Style Guide Important?
Transforming your brand image now and then may cause confusion in your customers’ minds. Just like you won’t recognize and rely on a person who keeps changing their style repeatedly, the same happens with brands that maintain no uniformity in sharing business information.
Customers fear that since the brand’s voice is not consistent, their services may not be as professional and uniform as they convey. To make your customers in your trust equation, you need to create a brand style guide that keeps your brand message presented in the same tone on all the channels properly. This will also help in keeping the business communication among different teams synchronized.
Brand Style Guide Examples for Visual Inspiration
Here are some cool examples to help you in gathering excellent visual inspiration for your ultimate brand style guide.
Cisco
Cisco’s unique yet visual differentiating assets make it super easy to comprehend. Customers consider them quite reliable owing to their noteworthy brand representation.
Godaddy
GoDaddy’s affordable pricing may be its topmost USP. However, it has striking brand representation and smooth navigation which also make it a worthy option for gaining customers’ trust.
Spotify
Spotify’s black background and hassle-free platform let its users enjoy unlimited songs with lyrics. Their album-wise and artist-wise categorization also look super amazing.
Creative Market
Say hello to chic design with special effects to words that may encourage visitors to scroll more. Being a one-stop for all design elements, its own design is quite alluring and tempting to check more and more designs. In other words, it is focused on users’ interests and likings.
Style Guide Requirements
Before you proceed towards selecting the right brand style guide template for your dream brand, it is essential to know all the pre-requisites beforehand. Following pointers must be present in your brand style guide to make it the best one.
Define your brand
The parts given below help in defining your brand properly.
- Mission Statement – It explains your company’s existence story along with your brand’s chief motto.
- Explain name and tagline – The story behind your brand name and tagline and what they represent.
- Buyer Persona – Have proper explanations on what type of customers you have and what they require from your end.
Describe the visual identity
Your brand’s visuals will help in shaping its identity in a better way. Focus on the following five aspects to attract more customers.
- Logo – This is a core brand representation and thus, its color, size, and space value a lot.
- Color Palette – This goes a long way to create a fundamental consistent color look and feel. Follow Heineken’s thumb rule to get more clarity.
- Typography – The main typeface to be used consistently all over the brand elements. Mind you! You need to keep it different than the one used in your logo. Keeping contrast is the key!
- Photography – Opt for pictures that showcase your brand’s concern and keep repeating the ones that work well.
- Iconography – Using icons that resonate with your brand’s look and feel is crucial.
Best Premium and Free Style Guide Templates
Have a look at these amazing brand style guide templates to help you be all creative while developing your own brand style with finesse.
Brand Guidelines Template – Free Download
This 41-page brand style guide template is an excellent shot if you are into elaborative designs with full A-Z coverage. Price at a decent rate of $79, you get all the powerful features and 10 editable sections at your rescue.
Free brand identity guidelines template
Don’t want to spend a dime on buying good style guide templates? Don’t worry, this brand style guide template will help in creating a strategic brand identity that speaks volumes about your business voice. Download this illustrator file today and enjoy this great template for your brand.
Malleus brand guidelines template
On purchase of just $12, you will encounter this simple yet engaging 28-page template that offers both portrait and landscape orientation. Though there are no images included in this set, you will still get everything editable and compatible with Adobe InDesign.
Free Brand Manual Template
This easy-to-use template comes at no cost and provides infinite value to all designers looking for the best resources for building their brand from scratch. Not only this, you will fall for its professional look and feel in no time and want it to be your brand guide.
Free UI and brand style guide templates
Are you looking for a dedicated UI template to describe your brand style? If yes, this one will be your ultimate choice when it comes to creating one visual brand language. From color swatches to iconography, everything will be an easy ride to go when you opt for this free template.
Free brand style guide templates
You can download all the essential brand style templates easily in the available InDesign format. Its bold design is helpful in creating a terrific layout for your brand’s identity. The best thing is that all these exclusive designs are available for all at zero price.
Brand Style Guide Book
Since the style guide is available in EPS vector format, anyone can easily download and use it for free. Moreover, you will find it extremely popular on Shutterstock’s website since most users use it to build a basic yet classy style guide quickly.
Branding Book and Style Guide
This stylish 75-page branding guide comes at just $48 and is helpful in all branding projects. From having 5 unique templates to 10 free icons, you will be left in total aww with this excellent guide template. It is compatible with both Illustrator and Sketch and quite handy to edit as per your needs.
Caswell A4 Brand Guidelines Template
Try this amazing 18-page InDesign style guide template that covers layered images, fully editable templates as well as free fonts usage. It is a steal for everyone coming at just $12. So, all you need to do is buy this designer piece and add value to your brand style guide.
Corporate Brand Guidelines – Brand Manuals
For just $15, you receive 52-page guidelines set that will help you to design your ultimate brand book in the best way. The editable parts in this layered document are helpful in creating the best brand style guide ever.
Brand manual template
Available at only $16, you can avail this quick editable guide to uplift your brand image. Although there are no pictures included, you will find text, images, and backgrounds on this 26-page guide that can be edited according to your company’s brand image.
82 Page brand style guide
This 82-page style guide template is your best bet when looking for a top-notch and comprehensive guide to represent your top projects. This design guide comes at $59 and is a top-seller with the potential to convert your brand into a multi-million business venture.
SIERRA – Brand Style Guide
Priced reasonably at just $57, you are bound to get the best among all style guide templates available in this list. It comprises all 7 sections and 34 customizable pages as per your requirement. Along with this, you get a help file with all the valuable information.
Branding Guidelines template
Want some funky and chic highlights? This one will do justice to your brand with its outstanding design and 27 fully creative template pages. Purchase it at just $26 and get a customizable corporate identity guide worth every penny.
The Professional Style guide Kit
Indulge in smartly future-proofing your work with this professional guide that comes at a reasonable price of $49. We are pretty sure that this will help you in creating a representing your brand and services in a more refined way.
Style Guide Template
Delivering you the brand core, this template is available for only $25. You will get a robust 44-page template to help you design a brand rubric swiftly. However, in this one, no pictures are included making it effective for a text-based guide.
Olson Brand Identity & Guidelines
Specifically designed to cater to the needs of Figma users, this style guide template will help you to align your brand style in just a snap of your fingers. Once you purchase it for $29, you can easily use it safely for commercial purposes.
Simplicity – Branding Guidelines
Priced at just $22, this exclusive guide is meant for all those who want to establish a rock-solid brand identity. Coming with 20 customizable pages, you will find this one extremely special since it comes with editable elements including colors and typography.
Polygonal – Brand Style Guide Template
This 28-page beautiful template is your ultimate one among all brand style guide templates with all well-defined layers. It can be easily edited to showcase all your minimalistic design elements easily. Designed especially for creative agencies, everything in this template will impart a terrific look to your brand.
Brand Style Guide Layout
Since this professional guide is available in INDD, IDML, and INDT format, you can easily access it without any issues. Moreover, you will get instant access to a handy instruction manual for using it with ease. The sharp template makes it quite worthy to represent your brand easily.
Brand Style Guide layout
Looking for a simple yet inspiring brand style guide? Well, this one will work just fine for you in designing your supreme guide efficiently. Not just this, it comes along with terrific customization features as well as proper documentation for hassle-free usage for your brand.
Brand style guide layout
This superb brand style guide template may become your go-to option to refer to whenever you wish to design your brand elements from scratch. This easily customizable template comes with a great instruction manual to help you design your brand voice in a jiffy.
Wrapping Up
We hope you’ll love the entire above-mentioned brand style guide templates collection. They will help you in imparting an elegant and professional facelift to your brand in a perfect manner. Moreover, you will witness consistent growth in your customer base and have more customers that rely on you!
Let us know, which one of the style guide templates became your instant favorite and why in the comments below. And we’ll see you next time with more refreshing topics to help you on your brand-building journey forward!
